Exam 7: Segmentation,target Marketing,and Positioning

The group of American consumers born after 1994 is often called ________.

Which of the following statements about the steps in the target marketing process is true?

An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a(n)________ strategy.

Gamification refers to market segmentation using video gaming as a lifestyle.

Magazines targeted to people who love in-line skating,people who enjoy cooking,or people who prefer living more simply use ________ segmentation variables.

Which of the following is true of perceptual maps?

Which of the following is a consumer group identified by the VALS™ system?

Which of the following best explains why marketers do not consider social class segments as strictly as they once did?

The first step in developing a positioning strategy is to ________.

How might a marketer benefit most from using PRIZM?

Because family needs and expenditures change over time,marketers may segment consumers by ________.

________ segmentation variables classify consumers on the basis of how they act toward,feel about,or use a product.

Households making $100,000 or more represent only 20 percent of U.S.households but control more than half of all income earned in the United States.

Business-to-business marketers who look at the size of firms in terms of total sales or number of employees are using ________ to segment their market.

You work for a travel agency.Business has been slow,and you want to suggest some promotions targeted to specific market segments.What three demographic segmentation variables would you recommend using?

A target market is not viable unless the segment is large enough to be profitable now and in the future.

Starting in February and ending sometime in late April,department stores promote the fact that they stock a wide range of formal attire for high school proms.The dresses and tuxedos are available year-round,but the heaviest promotion of these products occurs in spring,when most proms are held.This spring promotion to high school students is based primarily on ________.

Jaygo Food Stores hires better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors.Jaygo has gained a strong competitive advantage through which type of differentiation?

People's diverse interests and backgrounds divide them into numerous groups with distinct needs and wants,a condition most accurately described as ________.

Many people only entertain in their homes during November and December when their homes are decorated for the holidays.The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation.