Question 1

The supermarket sells boxes of pink diapers and blue diapers.This is an example of segmenting by ________.

Accepted Answer

A) gender 
B) age 
C) ethnicity 
D) social class 
E) geocoding 
A) gender 
B) age 
C) ethnicity 
D) social class 
E) geocoding

Question 2

A company that uses a(n)________ targeting strategy is appealing to a broad spectrum of people.

Accepted Answer

A) fragmented 
B) undifferentiated 
C) concentrated 
D) differentiated 
E) customized 
A) fragmented 
B) undifferentiated 
C) concentrated 
D) differentiated 
E) customized

Question 3

Which of the following is the narrowest strategy?

Accepted Answer

A) undifferentiated targeting 
B) customized marketing 
C) differentiated targeting 
D) concentrated targeting 
E) mass marketing 
A) undifferentiated targeting 
B) customized marketing 
C) differentiated targeting 
D) concentrated targeting 
E) mass marketing

Question 4

The direct cause of market fragmentation is the large number of new technological products introduced annually.

Accepted Answer

A) True 
 B)False

Question 5

Why do marketers segment the market and use a target marketing strategy?

Accepted Answer

Marketers divide heterogeneous markets i

Question 6

XYZ Computers,Inc. ,a business with limited resources,uses a concentrated targeting strategy.How might XYZ benefit from this?

Accepted Answer

XYZ Computers will have an opp

Question 7

A new marketing buzzword is metrosexual.What are some characteristics of a person who would be classified in this segment?

Accepted Answer

Metrosexual describes a man wh

Question 8

Once a brand's position is established,marketers rarely attempt to change it.

Accepted Answer

A) True 
 B)False

Question 9

The long tail approach to segmentation indicates that companies can make money selling small amounts of items that only a few people want as long as they sell enough different items.

Accepted Answer

A) True 
 B)False

Question 10

The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.

Accepted Answer

A) behavioral 
B) psychographic 
C) values 
D) demographic 
E) needs 
A) behavioral 
B) psychographic 
C) values 
D) demographic 
E) needs

Question 11

Identify three forms of competitive advantage a product could offer.

Accepted Answer

Marketers could choose to focu

Question 12

Which of the following is a true statement about trends related to gender segmentation?

Accepted Answer

A) The education and income gap between men and women closed in the latest recession. 
B) In the recent recession,women held about three in four of the jobs that were lost. 
C) Men are now increasingly likely to marry women with more education and income than they have. 
D) In recent decades,the economic gains of marriage have been greater for women than for men. 
E) Women are now increasingly likely to marry men with more education and income than they have. 
A) The education and income gap between men and women closed in the latest recession. 
B) In the recent recession,women held about three in four of the jobs that were lost. 
C) Men are now increasingly likely to marry women with more education and income than they have. 
D) In recent decades,the economic gains of marriage have been greater for women than for men. 
E) Women are now increasingly likely to marry men with more education and income than they have.

Question 13

African Americans,Hispanic Americans,and Asian Americans are all examples of ________ segments.

Accepted Answer

A) life cycle 
B) psychographic 
C) ethnic group 
D) social class 
E) geocoding 
A) life cycle 
B) psychographic 
C) ethnic group 
D) social class 
E) geocoding

Question 14

Which of the following would most likely be used in the process of developing and implementing a positioning strategy?

Accepted Answer

A) a perceptual map 
B) a geographic information system 
C) NAICS 
D) PRIZM 
E) VALS™ 
A) a perceptual map 
B) a geographic information system 
C) NAICS 
D) PRIZM 
E) VALS™

Question 15

According to the long tail approach to selling,________.

Accepted Answer

A) the Internet provides reduced opportunities for segmenting markets 
B) companies can make the most money by focusing on the "bottom-of-pyramid" market 
C) companies should focus on the 20 percent of customers who purchase the greatest volume of their product 
D) companies should focus on the 80 percent of customers who purchase the greatest volume of their product 
E) companies can make money by selling small amounts of items that only a few people want 
A) the Internet provides reduced opportunities for segmenting markets 
B) companies can make the most money by focusing on the "bottom-of-pyramid" market 
C) companies should focus on the 20 percent of customers who purchase the greatest volume of their product 
D) companies should focus on the 80 percent of customers who purchase the greatest volume of their product 
E) companies can make money by selling small amounts of items that only a few people want

Question 16

Identifying and targeting market segments that may be as small as just one individual is known as ________.

Accepted Answer

A) geotargeting 
B) micromarketing 
C) psychographic segmenting 
D) geodemography 
E) usage segmenting 
A) geotargeting 
B) micromarketing 
C) psychographic segmenting 
D) geodemography 
E) usage segmenting

Question 17

Discuss the advantages and disadvantages of undifferentiated targeting,differentiated targeting,and concentrated targeting.

Accepted Answer

An undifferentiated targeting strategy i

Question 18

Which of the following best defines demographics?

Accepted Answer

A) statistics that can be used to segment populations on the basis of what people do with a product 
B) statistics that can be used to segment populations on the basis of when people use a product 
C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics 
D) statistics that can be used to segment populations on the basis of shared attitudes,opinions,and interests 
E) statistics that measure observable aspects of a population 
A) statistics that can be used to segment populations on the basis of what people do with a product 
B) statistics that can be used to segment populations on the basis of when people use a product 
C) qualitative data that can be used to explain why seemingly homogeneous consumer groups do not share core characteristics 
D) statistics that can be used to segment populations on the basis of shared attitudes,opinions,and interests 
E) statistics that measure observable aspects of a population

Question 19

Which of the following is the best example of the long tail approach to selling?

Accepted Answer

A) Nearly 20 percent of the videos delivered by Netflix are older or obscure titles from its vast collection of videos. 
B) Kraft Foods focuses on the 20 percent of U.S.households that purchase 80 percent of the Miracle Whip the company markets. 
C) Barnes & Noble stocks the most popular books and magazines in its retail stores. 
D) Google lets advertisers target certain ads to certain segments of search engine users. 
E) Staples segments its business-to-business markets based on sales volume. 
A) Nearly 20 percent of the videos delivered by Netflix are older or obscure titles from its vast collection of videos. 
B) Kraft Foods focuses on the 20 percent of U.S.households that purchase 80 percent of the Miracle Whip the company markets. 
C) Barnes & Noble stocks the most popular books and magazines in its retail stores. 
D) Google lets advertisers target certain ads to certain segments of search engine users. 
E) Staples segments its business-to-business markets based on sales volume.

Question 20

How do marketing organizations benefit from cultural diversity?

Accepted Answer

Marketing organizations that hire people

The supermarket sells boxes of pink diapers and blue diapers.This is an example of segmenting by ________.

A company that uses a(n)________ targeting strategy is appealing to a broad spectrum of people.

Which of the following is the narrowest strategy?

The direct cause of market fragmentation is the large number of new technological products introduced annually.

Why do marketers segment the market and use a target marketing strategy?

XYZ Computers,Inc. ,a business with limited resources,uses a concentrated targeting strategy.How might XYZ benefit from this?

A new marketing buzzword is metrosexual.What are some characteristics of a person who would be classified in this segment?

Once a brand's position is established,marketers rarely attempt to change it.

The long tail approach to segmentation indicates that companies can make money selling small amounts of items that only a few people want as long as they sell enough different items.

The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.

Identify three forms of competitive advantage a product could offer.

Which of the following is a true statement about trends related to gender segmentation?

African Americans,Hispanic Americans,and Asian Americans are all examples of ________ segments.

Which of the following would most likely be used in the process of developing and implementing a positioning strategy?

According to the long tail approach to selling,________.

Identifying and targeting market segments that may be as small as just one individual is known as ________.

Discuss the advantages and disadvantages of undifferentiated targeting,differentiated targeting,and concentrated targeting.

Which of the following best defines demographics?

Which of the following is the best example of the long tail approach to selling?

How do marketing organizations benefit from cultural diversity?

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

Exam 7: Segmentation,target Marketing,and Positioning

The supermarket sells boxes of pink diapers and blue diapers.This is an example of segmenting by ________.

A company that uses a(n)________ targeting strategy is appealing to a broad spectrum of people.

Which of the following is the narrowest strategy?

The direct cause of market fragmentation is the large number of new technological products introduced annually.

Why do marketers segment the market and use a target marketing strategy?

XYZ Computers,Inc. ,a business with limited resources,uses a concentrated targeting strategy.How might XYZ benefit from this?

A new marketing buzzword is metrosexual.What are some characteristics of a person who would be classified in this segment?

Once a brand's position is established,marketers rarely attempt to change it.

The long tail approach to segmentation indicates that companies can make money selling small amounts of items that only a few people want as long as they sell enough different items.

The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.

Identify three forms of competitive advantage a product could offer.

Which of the following is a true statement about trends related to gender segmentation?

African Americans,Hispanic Americans,and Asian Americans are all examples of ________ segments.

Which of the following would most likely be used in the process of developing and implementing a positioning strategy?

According to the long tail approach to selling,________.

Identifying and targeting market segments that may be as small as just one individual is known as ________.

Discuss the advantages and disadvantages of undifferentiated targeting,differentiated targeting,and concentrated targeting.

Which of the following best defines demographics?

Which of the following is the best example of the long tail approach to selling?

How do marketing organizations benefit from cultural diversity?

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters