Exam 7: Segmentation,target Marketing,and Positioning

Explain the major steps in the target marketing process.

Because Cruise Ships International currently has limited financial and personnel resources,it should avoid a concentrated targeting strategy until its resources are more substantial.

Zappos,the online shoe and clothing marketer,promises free shipping and free returns on any of its products,no questions asked.This is an example of how Zappos has a strong competitive advantage through ________.

A ________ is a distinct image that captures the character and benefits of a good or service.

A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest.As a result,the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants.The company is using ________ segmentation.

The 80/20 rule is most directly related to ________ segmentation.

Marketers often use generational marketing because members of a generation tend to share the same ________.

A viable target market should ________.

The VALS™ system is a crucial part of geodemographic segmentation.

In 2012,women were more likely than men to marry someone with less education.