Exam 4: Analyzing the Marketing Environment

The legislation created to regulate marketing activities in Canada is called the ________. Marketer's Act Consumer Protection Act Commercial Product Act Competition Act Business Fairness Promotion Act

Which of the following is an accurate statement about the diversity of the Canadian population? African Canadians represent the smallest non-white segment of the population. Between 2001 and 2006, the visible minority population increased five times faster than the general population. The Asian Canadian percentage of the population is expected to remain steady in the next 50 years. In terms of ethnic diversity, Canada has about 100 ethnic populations reported in the 2006 census. Canadian ethnic populations are expected to slowly increase in the next few decades.

What is the difference between a core belief and a secondary belief?

Which demographic group includes large tween and teen markets? Generation X Millennials Baby busters Baby boomers The Go Getters

Which type of market buys goods and services to produce public services or to transfer them to others who need them? government reseller wholesale consumer retail

According to our conceptualization of marketing intermediaries, which of the following would not likely be a marketing intermediary for Pepsi-Cola? Pepsi's ad agency Pepsi's sugar supplier Pepsi's bank Pepsi's marketing consultants Pepsi's insurance companies

No single competitive marketing strategy is suitable for every company.

Your marketing department is currently researching the size, density, location, age, and occupations of your target market.Which environment is being researched? demographic psychographic economic geographic cultural

Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.This is the ________ environment. socio-legal cultural political legal-technological economic

Which of the following statements about Generation X is not accurate? There are more Gen-Xers than Millennials. To Gen-Xers, family is a top priority. The values of Gen-Xers are replacing the values of the Boomers. Gen-Xers tend to value experiences over possessions. Gen-Xers tend to be more skeptical of marketing pitches.

According to the authors, which of the following would not be part of the macroenvironment? competitors company marketing intermediaries political organizations suppliers

Which of the following characteristics does not describe Millennials (GenerationY)? They expect one-to-one interactions with brands.They are the children of the boomers.They have short life expectancies.They are the most computer savvy generation in history.They engage in social media.

Traditional households are growing more rapidly than nontraditional households.

Why has a growing portion of the Canadian population shifted to metropolitan areas?

How might a marketer act in a socially responsible way toward the general public?

A country with a(n) ________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities. industrial service technological subsistence developed

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public? financial media citizen-action local regional

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s. Seniors Baby Boomers Generation X Generation Y Generation Z

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride.Marketers responded to the increased ________ of Canadians with special products and promotions. loyalty patriotism distrust foreign intolerance myopia

What is meant by the "green movement"?