Exam 4: Analyzing the Marketing Environment

What movement has encouraged marketers to pursue environmentally sustainable strategies? the EPA the black market the green movement the SOHO movement green intervention

What are two potential drawbacks of creating separate products and marketing programs for each generation?

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n) ________ approach to the marketing environment. reactive proactive adversarial passive team work

Omar Kahn works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Omar works for a reseller.

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976. Seniors Baby Boomers Generation X Generation Y The Great Generation

With an expected increase in ethnic diversity, marketers are likely to place a greater emphasis on ________. geographic segmentation differing advertising messages mass marketing "us and them" paradigms tiered markets

Gen X is the most digitally savvy generation in history.

Through advertising, marketers can quickly and easily change the core values of a population.

Which of the following provinces and territories did not have a population increase (between 2008-2012)? the prairie provinces British Columbia Northwest Territories Atlantic provinces Yukon and Nunavut

A company that experiences negative word of mouth on blogs or social networking sites should ignore rumors, as answering any complaints will only make them seem more legitimate.

Marketers, more than any other group in the company, must be aware of the microenvironment and macroenvironment, tracking trends and seeking opportunities.

A company or association's ________ is designed to help guide responses to complex social responsibility issues. code of ethics cause-related marketing discretion in enforcing regulations privacy policy core value system

The introduction of new technologies is beneficial to all industries, as new markets and opportunities are created.

In marketing, what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

How can marketers use information about the demographic environment?

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such as suppliers, customer markets, competitors, and publics.

Around the world, legislation affecting business will continue to ________. become simplified increase stabilize decrease relax consumer protections

Which of the following best explains why Gen-Xers who are parents tend to put family before career? Gen-Xers were the first generation of latchkey kids. Gen-Xers were minimally affected by the recent economic downturn. Gen-Xers are more skeptical about marketing than members of other generations are. Gen-Xers are not as educated as members of other generations are. Gen-Xers do not face as many economic pressures as members of other generations do.

Why might it be beneficial for marketers to help develop solutions to problems facing the natural environment, such as increased pollution and shortages of raw material?