Question 1

An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________.

Accepted Answer

A) to increase grower awareness of the board's activities 
B) to increase support of key intervening audiences 
C) to increase recognition of the board's identity and messages 
D) B and C 
E) All of the above. 
A) to increase grower awareness of the board's activities 
B) to increase support of key intervening audiences 
C) to increase recognition of the board's identity and messages 
D) B and C 
E) All of the above.

Question 2

A good plan is ________.

Accepted Answer

A) one that is inexpensive 
B) tied to a specific goal 
C) makes targeted audiences happy 
D) linked to dynamic and creative tactics 
E) one that includes free balloons for the kids 
A) one that is inexpensive 
B) tied to a specific goal 
C) makes targeted audiences happy 
D) linked to dynamic and creative tactics 
E) one that includes free balloons for the kids

Question 3

Public relations objectives ________.

Accepted Answer

A) are generalized statements 
B) are measurable 
C) are the specific actions taken to achieve goals 
D) all of the above 
E) none of the above 
A) are generalized statements 
B) are measurable 
C) are the specific actions taken to achieve goals 
D) all of the above 
E) none of the above

Question 4

A good plan is ________.

Accepted Answer

A) flexible 
B) realistic 
C) inexpensive 
D) A and B 
E) B and C 
A) flexible 
B) realistic 
C) inexpensive 
D) A and B 
E) B and C

Question 5

PIPP,POST,and TASC are acronyms associated with ________.

Accepted Answer

A) evaluative research 
B) goal setting 
C) team building 
D) a planning grid 
E) a situation analysis 
A) evaluative research 
B) goal setting 
C) team building 
D) a planning grid 
E) a situation analysis

Question 6

What are the qualities that constitute a good public relations objective?

Accepted Answer

According to the Institute for Public Re

Question 7

When someone tells you,"We've always done things that way," it is likely that person is following ________.

Accepted Answer

A) a standing plan 
B) a logistical plan 
C) an ad hoc plan 
D) a flexible plan 
E) a contingency plan 
A) a standing plan 
B) a logistical plan 
C) an ad hoc plan 
D) a flexible plan 
E) a contingency plan

Question 8

Public relations plans that are developed and executed for a single,one-time purpose are called
contingency plans.

Accepted Answer

A) True 
 B)False

Question 9

A good plan is ________.

Accepted Answer

A) values-driven 
B) a win-win proposition 
C) realistic 
D) all of the above 
E) none of the above 
A) values-driven 
B) a win-win proposition 
C) realistic 
D) all of the above 
E) none of the above

Question 10

The completion of tactics helps to fulfill measurable ________.

Accepted Answer

A) goals 
B) focus groups 
C) tactics 
D) audits 
E) objectives 
A) goals 
B) focus groups 
C) tactics 
D) audits 
E) objectives

Question 11

A public relations plan that contains strategies for dealing with a situation that may arise is called ________.

Accepted Answer

A) a standing plan 
B) a logistical plan 
C) an ad hoc plan 
D) a flexible plan 
E) a contingency plan 
A) a standing plan 
B) a logistical plan 
C) an ad hoc plan 
D) a flexible plan 
E) a contingency plan

Question 12

How are ad hoc plans,standing plans,and contingency plans different from one another? How are
they similar?

Accepted Answer

Ad hoc plans are temporary plans designe

Question 13

What are the six reasons cited in the textbook as to why we should plan?

Accepted Answer

To keep actions in line with our organiz

Question 14

Generalized statements of the outcomes you hope your plan will achieve are ________.

Accepted Answer

A) goals 
B) brainstorming 
C) tactics 
D) building consensus 
E) objectives 
A) goals 
B) brainstorming 
C) tactics 
D) building consensus 
E) objectives

Question 15

A document designed to convince a client or management of the merits of a public relations plan is called a ________.

Accepted Answer

A) proposal 
B) prospectus 
C) pitch letter 
D) presentation 
E) protocol 
A) proposal 
B) prospectus 
C) pitch letter 
D) presentation 
E) protocol

Question 16

What role should public relations practitioners play in establishing organization plans?

Accepted Answer

Public relations serves as an important

An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________.

A good plan is ________.

Public relations objectives ________.

A good plan is ________.

PIPP,POST,and TASC are acronyms associated with ________.

What are the qualities that constitute a good public relations objective?

When someone tells you,"We've always done things that way," it is likely that person is following ________.

Public relations plans that are developed and executed for a single,one-time purpose are called contingency plans.

A good plan is ________.

The completion of tactics helps to fulfill measurable ________.

A public relations plan that contains strategies for dealing with a situation that may arise is called ________.

How are ad hoc plans,standing plans,and contingency plans different from one another? How are they similar?

What are the six reasons cited in the textbook as to why we should plan?

Generalized statements of the outcomes you hope your plan will achieve are ________.

A document designed to convince a client or management of the merits of a public relations plan is called a ________.

What role should public relations practitioners play in establishing organization plans?

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters

Exam 8: Planning: the Strategies of Public Relations

An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________.

A good plan is ________.

Public relations objectives ________.

A good plan is ________.

PIPP,POST,and TASC are acronyms associated with ________.

What are the qualities that constitute a good public relations objective?

When someone tells you,"We've always done things that way," it is likely that person is following ________.

Public relations plans that are developed and executed for a single,one-time purpose are called contingency plans.

A good plan is ________.

The completion of tactics helps to fulfill measurable ________.

A public relations plan that contains strategies for dealing with a situation that may arise is called ________.

How are ad hoc plans,standing plans,and contingency plans different from one another? How are they similar?

What are the six reasons cited in the textbook as to why we should plan?

Generalized statements of the outcomes you hope your plan will achieve are ________.

A document designed to convince a client or management of the merits of a public relations plan is called a ________.

What role should public relations practitioners play in establishing organization plans?

What Is Public Relations

Jobs in Public Relations

A Brief History of Public Relations

The Publics in Public Relations

Communication Theory and Public Opinion

Ethics and Social Responsibility in Public Relations

Research and Evaluation

Communication: the Tactics of Public Relations

Multimedia Message Development

Cyber-Relations in the Digital Age

Crisis Communications

Public Relations and Marketing

Cross-Cultural Communication

Public Relations and the Law

Your Future in Public Relations

Filters