Exam 9: Promoting and Distributing

Which of the following is a risk for small firms interested in global operations?

Infomercials are long, usually half-hour TV ads selling a relatively new product or service.

Publicity is information about a business that is published or broadcast without charge.

Describe transportation in the context of small businesses.

What are the attributes of a creative salesperson?

Which of the following is the last step in the creative selling process?

_____ are long, usually half-hour TV ads that help small firms keep growing and enter markets once dominated by giant competitors.

_____ is using a combination of truck, rail, or ship to transport goods.

Air transport is appropriate for products with a low unit value and high weight.

In the context of advertising for small businesses, what is an infomercial?

Define advertising. What are the two types of advertising?

Small businesses have not yet started using intermodal shipping for transporting their goods.

American small business owners have the misconception that payment for goods sold to foreign buyers is uncertain.

Immediate-response advertising refers to purchasing and marketing other nations' products.

Exports largely depend on the ability of importers to sell products to local customers, using local currency.

The _____ method of setting an advertising budget is useful for specialty goods and in situations where outside factors limit the amount of product available.

What are the four methods used for setting an advertising budget?

Brokers take actual physical possession of goods and then market them to retailers, other channel members, or industrial users.

_____ is the promotional effort made for a product or service, especially at the point of purchase.

To be most effective, an advertising program should be used for as short a time as possible.