Question 1

The fact that advertising can increasingly be found everywhere is referred to as

Accepted Answer

A) the consumer culture. 
B) expanding markets. 
C) ad creep. 
D) evolutionary marketing. 
A) the consumer culture. 
B) expanding markets. 
C) ad creep. 
D) evolutionary marketing. C

Question 2

The Children's Television Act was passed to

Accepted Answer

A) prevent violent shows from being broadcast during morning hours. 
B) prohibit the airing of commercials about products or characters during a show about those products or characters. 
C) regnlate the plotlines of children's shows. 
D) limit the number of hours children could watch television. 
A) prevent violent shows from being broadcast during morning hours. 
B) prohibit the airing of commercials about products or characters during a show about those products or characters. 
C) regnlate the plotlines of children's shows. 
D) limit the number of hours children could watch television. B

Question 3

Information that is direct and straightforward,that is not deceptive or manipulative is

Accepted Answer

A) clear. 
B) concise. 
C) convmcmg. 
D) creative. 
A) clear. 
B) concise. 
C) convmcmg. 
D) creative. A

Question 4

Issues related to product information include all of the following except

Accepted Answer

A) advertising. 
B) warranties. 
C) labeling. 
D) website design. 
A) advertising. 
B) warranties. 
C) labeling. 
D) website design.

Question 5

The practice of directly contrasting a finn's product with the product of a competitor is called

Accepted Answer

A) comparative advertising. 
B) puffery. 
C) the taste test approach. 
D) denigration. 
A) comparative advertising. 
B) puffery. 
C) the taste test approach. 
D) denigration.

Question 6

The effects of advertising have clearly had a net positive effect on society.

Accepted Answer

A) True 
 B)False

Question 7

Ad creep has been expanding.

Accepted Answer

A) True 
 B)False

Question 8

The industry under the greatest attack for its marketing and advertising practices is

Accepted Answer

A) pharmaceuticals. 
B) liquor. 
C) automobiles. 
D) cigarettes. 
A) pharmaceuticals. 
B) liquor. 
C) automobiles. 
D) cigarettes.

Question 9

Imagine purchasing a backpack with a "lifetime" warranty.What does a "lifetime" warranty imply? Is it deceptive in anyway?

Accepted Answer

Suppose you buy a backpack with a lifeti

Question 10

The Consumer Financial Protection Bureau:

Accepted Answer

A) enforces consumer fmancial protection laws. 
B) takes consumer complaints. 
C) promotes fmancial education. 
D) The CFPB does all of these things. 
A) enforces consumer fmancial protection laws. 
B) takes consumer complaints. 
C) promotes fmancial education. 
D) The CFPB does all of these things.

Question 11

A company's desire to portray its product in the most flattering light can lead to misinfomration.

Accepted Answer

A) True 
 B)False

Question 12

The Federal Packaging and Labeling Act of 1967 is administered by the

Accepted Answer

A) Federal Trade Commission. 
B) Consumer Products Council. 
C) Interstate Commerce Commission. 
D) Federal Drug Administration. 
A) Federal Trade Commission. 
B) Consumer Products Council. 
C) Interstate Commerce Commission. 
D) Federal Drug Administration.

Question 13

Targets of comparative advertising have no recourse if they think their competition has gone too far.

Accepted Answer

A) True 
 B)False

Question 14

Puffery is another way of saying that a statement is an exaggeration that uses

Accepted Answer

A) general superlatives. 
B) ambiguous praise. 
C) vague commendations. 
D) special terminology. 
A) general superlatives. 
B) ambiguous praise. 
C) vague commendations. 
D) special terminology.

Question 15

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

Accepted Answer

A) Green-e 
B) Forest Stewardship Council 
C) Energy Star 
D) EcoNogo 
A) Green-e 
B) Forest Stewardship Council 
C) Energy Star 
D) EcoNogo

Question 16

The purpose of the Federal Packaging and Labeling Act of 1967 was to

Accepted Answer

A) prohibit deceptive labeling of certain consumer products. 
B) require disclosure of certain important information. 
C) limit both the type and amount of material used in packaging. 
D) both prohibit deceptive labeling of certain consumer products and require disclosure of certain important information. 
A) prohibit deceptive labeling of certain consumer products. 
B) require disclosure of certain important information. 
C) limit both the type and amount of material used in packaging. 
D) both prohibit deceptive labeling of certain consumer products and require disclosure of certain important information.

Question 17

In 2010,Pepsi announced a plan to promote healthy foods.What is the status of the program? Have they expanded the idea to other countries?

Accepted Answer

Pepsi planned to reduce salt and sugar i

Question 18

Advertising abuses include all of the following types except

Accepted Answer

A) ambiguity. 
B) concealed facts. 
C) psychological appeals. 
D) cynical depictions. 
A) ambiguity. 
B) concealed facts. 
C) psychological appeals. 
D) cynical depictions.

Question 19

Three years after becoming law,the Credit Card Act of2009:

Accepted Answer

A) has reduced the cost of credit cards. 
B) has been mostly beneficial to consumers 
C) has provided universal opportunity for rate increases. 
D) has provided availability of cards to young people. 
A) has reduced the cost of credit cards. 
B) has been mostly beneficial to consumers 
C) has provided universal opportunity for rate increases. 
D) has provided availability of cards to young people.

Question 20

Why is the role of business's social responsibility so central to the question of advertising?

Accepted Answer

Because there is no consensus regarding

The fact that advertising can increasingly be found everywhere is referred to as

The Children's Television Act was passed to

Information that is direct and straightforward,that is not deceptive or manipulative is

Issues related to product information include all of the following except

The practice of directly contrasting a finn's product with the product of a competitor is called

The effects of advertising have clearly had a net positive effect on society.

Ad creep has been expanding.

The industry under the greatest attack for its marketing and advertising practices is

Imagine purchasing a backpack with a "lifetime" warranty.What does a "lifetime" warranty imply? Is it deceptive in anyway?

The Consumer Financial Protection Bureau:

A company's desire to portray its product in the most flattering light can lead to misinfomration.

The Federal Packaging and Labeling Act of 1967 is administered by the

Targets of comparative advertising have no recourse if they think their competition has gone too far.

Puffery is another way of saying that a statement is an exaggeration that uses

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

The purpose of the Federal Packaging and Labeling Act of 1967 was to

In 2010,Pepsi announced a plan to promote healthy foods.What is the status of the program? Have they expanded the idea to other countries?

Advertising abuses include all of the following types except

Three years after becoming law,the Credit Card Act of2009:

Why is the role of business's social responsibility so central to the question of advertising?

The Business and Society Relationship

Orporate Citi7cnship: Social Responsibility Ferformancc, Sustolinability

The Stoikt:holdc:r Approach to Businssotit:l, and Elhics

Corporate Governance: Founda Tion31 Luet

Strategic F Anagen1ent and Corpor3te Public Policy

Lss-Ue, Risk, and Crisis Tanage1ucnt

Busi Ness Ethics Fundamentals

Personal Aud Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Go,crnmcnl, and Rcgulation

Business Influence on Gocrnment and Public Policy

Consu1ner Stakeholders:product and Service Lssues

Sustolinability and the Naturnl Enironmenl

Buiiinc11s Iand Community Stakcholdn1

Employee Stolkeholders and Vorkplace Jssud

Employtt Stnkcholdcr11: Privacy, Safcty, and Tlcalth

E1nploy 1ncnt Discrhnination and Affir1native Action

Filters

Exam 13: Consun1er Stakeholders:information Issues and Responses

The fact that advertising can increasingly be found everywhere is referred to as

The Children's Television Act was passed to

Information that is direct and straightforward,that is not deceptive or manipulative is

Issues related to product information include all of the following except

The practice of directly contrasting a finn's product with the product of a competitor is called

The effects of advertising have clearly had a net positive effect on society.

Ad creep has been expanding.

The industry under the greatest attack for its marketing and advertising practices is

Imagine purchasing a backpack with a "lifetime" warranty.What does a "lifetime" warranty imply? Is it deceptive in anyway?

The Consumer Financial Protection Bureau:

A company's desire to portray its product in the most flattering light can lead to misinfomration.

The Federal Packaging and Labeling Act of 1967 is administered by the

Targets of comparative advertising have no recourse if they think their competition has gone too far.

Puffery is another way of saying that a statement is an exaggeration that uses

All of the following are "green watchdogs" groups seeking to monitor green advertising and certify green products except

The purpose of the Federal Packaging and Labeling Act of 1967 was to

In 2010,Pepsi announced a plan to promote healthy foods.What is the status of the program? Have they expanded the idea to other countries?

Advertising abuses include all of the following types except

Three years after becoming law,the Credit Card Act of2009:

Why is the role of business's social responsibility so central to the question of advertising?

The Business and Society Relationship

Orporate Citi7cnship: Social Responsibility Ferformancc, Sustolinability

The Stoikt:holdc:r Approach to Businssotit:l, and Elhics

Corporate Governance: Founda Tion31 Luet

Strategic F Anagen1ent and Corpor3te Public Policy

Lss-Ue, Risk, and Crisis Tanage1ucnt

Busi Ness Ethics Fundamentals

Personal Aud Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Go,crnmcnl, and Rcgulation

Business Influence on Gocrnment and Public Policy

Consu1ner Stakeholders:product and Service Lssues

Sustolinability and the Naturnl Enironmenl

Buiiinc11s Iand Community Stakcholdn1

Employee Stolkeholders and Vorkplace Jssud

Employtt Stnkcholdcr11: Privacy, Safcty, and Tlcalth

E1nploy 1ncnt Discrhnination and Affir1native Action

Filters