Exam 10: The Family and Its Social Class Standing

Which of the following is NOT a characteristic of affluent customers, relative to the less wealthy?

Paul is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to be more like those executives. Paul's comparison of his own material possessions with those owned by others to determine his relative social standing is an example of ________.

Kristen is self-focused and seeks acceptance and attention from others. She is a conspicuous consumer. She views her children as part of her image, and often gives in to her children's requests to make her life easier. When characterizing mothers' socialization-related attitudes, Kristen would be categorized as a ________.

Individuals with more purchasing power or a greater ability to make purchases have more status.

A ________ is a person or organization involved in the socialization process because of frequency of contact with the individual and control over the rewards and punishments given to the individual.

Age and religion are especially important as a means of locating concentrations of consumers with specific social-class membership.

Frank tries to get buy-in from his father on the purchase of a new tablet by asking his father to help him research the different types of tablets and getting him involved in the shopping process. This is an example of which of the following tactics used by children to influence their parents?

There is a strong positive relationship between health and economic status.

Hillary has a high income and a Master's degree. She is rational and teaches her children to shop and spend responsibly. She resents the influence of the media on her children. When characterizing mothers' socialization-related attitudes, Hillary would be categorized as a ________.

All households are families.

Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.

Marriage marks the transition from the ________ stage to the ________ stage of the traditional family life cycle.

Traditionally, ________ is defined as two or more people related by blood, marriage, or adoption who reside together.

Identify the benefits and dangers of a single company marketing different brands to different social class segments. Give an example.

Structured activities for children, along with constantly being surrounded by mass media and online social networks, provide children with lots of time to explore their creativity.

Which of the following is true of social class as it relates to saving, spending, and credit?

The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.

The rationale for using ________ is that "birds of a feather flock together," or families of similar socioeconomics reside in the same neighborhoods or communities.

Social class stems from ________, which is the degree of prestige the members of one social class have in comparison with members of the other social classes.

Differentiate between nontraditional families and non-family households. What are the implications of the difference between these two groups for marketers?