A) Is a broad, vague problem statement. B) Cannot be discovered during research. C) Is only found in causal research. D) Is an educated guess about how two or more variables are related. E) Does not have clear implications for testing the relationship between variables. A) Is a broad, vague problem statement. B) Cannot be discovered during research. C) Is only found in causal research. D) Is an educated guess about how two or more variables are related. E) Does not have clear implications for testing the relationship between variables.

Exam 4: Exploratory Research

The market research team at Initech was asked to discover how to address deficiencies in the TPS reporting process. The team is studying the processes used by Globex, which has a world-class TPS reporting process. The research technique being used in this case is:

(Multiple Choice)

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Question 21

The primary difference between nominal groups and focus groups is that nominal groups require:

(Multiple Choice)

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Question 22

Finding answers and drawing conclusions is better left to more______________research.

(Multiple Choice)

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Question 23

Capitol Brewing Inc.'s management is very concerned with declining sales of their major product, a dark ale, and has asked for help understanding the reasons. The most appropriate way to begin is with:

(Multiple Choice)

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Question 24

A(n)______________is a statement that specifies how two or more measurable variables are related.

(Short Answer)

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Question 25

The president of the Cola Beverage Company is very concerned with declining sales of the company's flagship beverage and has asked for your assistance in finding the reason for the decline. The most appropriate way to begin this research project is with:

(Multiple Choice)

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Question 26

Although focus groups vary in size, most consist of______________members.

(Multiple Choice)

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Question 27

______________ methods encourage respondents to reveal their own feelings, thoughts and behaviors by shifting the focus away from the individual through the use of indirect tasks.

(Multiple Choice)

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Question 28

A small group of people brought together to discuss a topic of interest to researchers is known as a(n):

(Multiple Choice)

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Question 29

A projective technique involves the use of a vague______________that an individual is asked to describe, expand upon or build a structure around.

(Short Answer)

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Question 30

Researchers can't afford to devote the bulk of the research budget to exploratory research.

(True/False)

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Question 31

A weakness of focus groups has to do with how the results are:

(Multiple Choice)

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Question 32

A hypothesis:

(Multiple Choice)

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Question 33

Which of the following is NOT what exploratory research is used for?

(Multiple Choice)

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Question 34

Exploratory studies do not______________involve:

(Multiple Choice)

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Question 35

Focus groups are less susceptible to executive and researcher biases than most other exploratory techniques.

(True/False)

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Question 36

Which of the following statements about depth interviews in NOT true?

(Multiple Choice)

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Question 37

Exploratory research that attempts to draw from the knowledge and experience of those who have relevant information to the issue driving the research is an example of:

(Multiple Choice)

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Question 38

Candidates for depth interviews could include:

(Multiple Choice)

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Question 39

A technique for searching for statistical patterns in datasets is:

(Multiple Choice)

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Question 40

Showing 21 - 40 of 48

The market research team at Initech was asked to discover how to address deficiencies in the TPS reporting process. The team is studying the processes used by Globex, which has a world-class TPS reporting process. The research technique being used in this case is:

The primary difference between nominal groups and focus groups is that nominal groups require:

Finding answers and drawing conclusions is better left to more______________research.

Capitol Brewing Inc.'s management is very concerned with declining sales of their major product, a dark ale, and has asked for help understanding the reasons. The most appropriate way to begin is with:

A(n)______________is a statement that specifies how two or more measurable variables are related.

The president of the Cola Beverage Company is very concerned with declining sales of the company's flagship beverage and has asked for your assistance in finding the reason for the decline. The most appropriate way to begin this research project is with:

Although focus groups vary in size, most consist of______________members.

______________ methods encourage respondents to reveal their own feelings, thoughts and behaviors by shifting the focus away from the individual through the use of indirect tasks.

A small group of people brought together to discuss a topic of interest to researchers is known as a(n):

A projective technique involves the use of a vague______________that an individual is asked to describe, expand upon or build a structure around.

Researchers can't afford to devote the bulk of the research budget to exploratory research.

A weakness of focus groups has to do with how the results are:

A hypothesis:

Which of the following is NOT what exploratory research is used for?

Exploratory studies do not______________involve:

Focus groups are less susceptible to executive and researcher biases than most other exploratory techniques.

Which of the following statements about depth interviews in NOT true?

Exploratory research that attempts to draw from the knowledge and experience of those who have relevant information to the issue driving the research is an example of:

Candidates for depth interviews could include:

A technique for searching for statistical patterns in datasets is:

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

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