Question 1

Transfer pricing involves all of the following except:

Accepted Answer

A)  Raising or lowering of the prices of goods shipped among subsidiaries of an international corporation 
B)  Pricing of subsidiary products to affect the competitiveness or tax liabilities in other subsidiary markets 
C)  Raising or lowering of export prices to third-party (unaffiliated) customers 
D)  All are transfer pricing characteristics 
A)  Raising or lowering of the prices of goods shipped among subsidiaries of an international corporation 
B)  Pricing of subsidiary products to affect the competitiveness or tax liabilities in other subsidiary markets 
C)  Raising or lowering of export prices to third-party (unaffiliated) customers 
D)  All are transfer pricing characteristics C

Question 2

One response to global competitors entering the home market is to seek protection through tariffs

Accepted Answer

A) True 
 B)False  True

Question 3

Seeking tariff protection against foreign import competition is what type of counter-strategy against global rivals:

Accepted Answer

A)  Government sponsored protectionism 
B)  Collaborating with global rivals to protect the domestic market 
C)  Collaborating with domestic rivals to protect the home market 
D)  Cooperating with foreigners to learn their secrets 
A)  Government sponsored protectionism 
B)  Collaborating with global rivals to protect the domestic market 
C)  Collaborating with domestic rivals to protect the home market 
D)  Cooperating with foreigners to learn their secrets A

Question 4

GE Capital Services and Hewlett Packard Jet printers are good examples of corporate brands

Accepted Answer

A) True 
 B)False

Question 5

Western European brands have been built solely on mass media advertising

Accepted Answer

A) True 
 B)False

Question 6

When entering global alliances, both firms should give as much information as possible to their partners to ensure that both benefit from the arrangement

Accepted Answer

A) True 
 B)False

Question 7

Coca-Cola and Pepsi's confrontational style of competition is known as a flanking strategy

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a true statement about advertising strategy standardization:

Accepted Answer

A)  The availability of global media and advertising agencies have made standardization more difficult 
B)  Many multi-country campaigns try to standardize the sales platform but allow local conditions dictate creative executions 
C)  Many multi-market campaigns adapt sales platforms but insist on standardized creative executions 
D)  Legal restrictions or local customs are not usually influential in forcing changes in advertising messages 
A)  The availability of global media and advertising agencies have made standardization more difficult 
B)  Many multi-country campaigns try to standardize the sales platform but allow local conditions dictate creative executions 
C)  Many multi-market campaigns adapt sales platforms but insist on standardized creative executions 
D)  Legal restrictions or local customs are not usually influential in forcing changes in advertising messages

Question 9

Brand personalities such as Levi's, Marlboro's and those of many SUVs are based on which major brand attribute:

Accepted Answer

A)  Sophistication 
B)  Ruggedness 
C)  Competence 
D)  Excitement 
A)  Sophistication 
B)  Ruggedness 
C)  Competence 
D)  Excitement

Question 10

When international competition is intense, firms are likely to launch new products quickly and over multiple markets simultaneously

Accepted Answer

A) True 
 B)False

Question 11

Creating brand personalities involves associating human-type characteristics such as excitement, competence and sophistication with brands

Accepted Answer

A) True 
 B)False

Question 12

Brand personalities based on reliability, intelligence and success such as IBM, Sony and the Financial Times are based on what major brand attribute:

Accepted Answer

A)  Excitement 
B)  Sophistication 
C)  Competence 
D)  Sincerity 
A)  Excitement 
B)  Sophistication 
C)  Competence 
D)  Sincerity

Question 13

Global alliances are usually permanent relationships with marketplace rivals

Accepted Answer

A) True 
 B)False

Question 14

Protecting the domestic market position through economic consolidation, political influence or enhanced customer responsiveness while contemplating international expansion moves is what type of counter-strategy to foreign competition:

Accepted Answer

A)  International defensive strategy 
B)  Restructuring strategy 
C)  International offensive strategy 
D)  National defensive strategy 
A)  International defensive strategy 
B)  Restructuring strategy 
C)  International offensive strategy 
D)  National defensive strategy

Question 15

The globalization movement has resulted in many firms thinking in terms of customer and market differences as they formulate marketplace strategies

Accepted Answer

A) True 
 B)False

Question 16

When a company is making payments from strong currency countries to weakening currency markets (i.e. payments into a currency that is increasing its number of units) it should delay its payments

Accepted Answer

A) True 
 B)False

Question 17

Any adaptations made to global brands ruin the global branding strategy

Accepted Answer

A) True 
 B)False

Question 18

Global branding contributes to strategy through which of the following options;

Accepted Answer

A)  Components such as Intel that confer additional quality onto existing brands 
B)  Silver bullet brands that confer auras onto company products worldwide 
C)  The ability to extend product lines upwards or downwards into new segments 
D)  None of the above 
E)  All of the above 
A)  Components such as Intel that confer additional quality onto existing brands 
B)  Silver bullet brands that confer auras onto company products worldwide 
C)  The ability to extend product lines upwards or downwards into new segments 
D)  None of the above 
E)  All of the above

Question 19

When global competitors enter emerging markets, local firms can make use of their superior local knowledge and leverage their distribution capabilities to maintain their market positions. This is a(n):

Accepted Answer

A)  Dodger strategy 
B)  Defender strategy 
C)  Contender strategy 
D)  Extender strategy 
A)  Dodger strategy 
B)  Defender strategy 
C)  Contender strategy 
D)  Extender strategy

Question 20

Identifying cross-national similarities among customers and markets is part of which aspect of global and multi-market strategy formulation:

Accepted Answer

A)  Development and identification of core businesses 
B)  Strategy globalization 
C)  Strategy internationalization 
D)  All of the above 
A)  Development and identification of core businesses 
B)  Strategy globalization 
C)  Strategy internationalization 
D)  All of the above

Transfer pricing involves all of the following except:

One response to global competitors entering the home market is to seek protection through tariffs

Seeking tariff protection against foreign import competition is what type of counter-strategy against global rivals:

GE Capital Services and Hewlett Packard Jet printers are good examples of corporate brands

Western European brands have been built solely on mass media advertising

When entering global alliances, both firms should give as much information as possible to their partners to ensure that both benefit from the arrangement

Coca-Cola and Pepsi's confrontational style of competition is known as a flanking strategy

Which of the following is a true statement about advertising strategy standardization:

Brand personalities such as Levi's, Marlboro's and those of many SUVs are based on which major brand attribute:

When international competition is intense, firms are likely to launch new products quickly and over multiple markets simultaneously

Creating brand personalities involves associating human-type characteristics such as excitement, competence and sophistication with brands

Brand personalities based on reliability, intelligence and success such as IBM, Sony and the Financial Times are based on what major brand attribute:

Global alliances are usually permanent relationships with marketplace rivals

Protecting the domestic market position through economic consolidation, political influence or enhanced customer responsiveness while contemplating international expansion moves is what type of counter-strategy to foreign competition:

The globalization movement has resulted in many firms thinking in terms of customer and market differences as they formulate marketplace strategies

When a company is making payments from strong currency countries to weakening currency markets (i.e. payments into a currency that is increasing its number of units) it should delay its payments

Any adaptations made to global brands ruin the global branding strategy

Global branding contributes to strategy through which of the following options;

When global competitors enter emerging markets, local firms can make use of their superior local knowledge and leverage their distribution capabilities to maintain their market positions. This is a(n):

Identifying cross-national similarities among customers and markets is part of which aspect of global and multi-market strategy formulation:

Globalization and Worldwide Infrastructure Development

Globalization Effects on Country Institutions, People, Industries, Business and Consumers

Globalization and Regional Markets: Geopolitical Analyses

National Market Analysis

Analyzing Global Industries and Competitors

International Strategic Planning and Market Screening

Internationalization and Globalization Processes

Market Entry and Servicing Strategies

Global and Multi-Market Supply Chain Management

Managing Cultural Differences

Localization Strategies: Managing Stakeholders and Supply Chains

Filters

Exam 9: Global and Multi-Market Strategies

Transfer pricing involves all of the following except:

One response to global competitors entering the home market is to seek protection through tariffs

Seeking tariff protection against foreign import competition is what type of counter-strategy against global rivals:

GE Capital Services and Hewlett Packard Jet printers are good examples of corporate brands

Western European brands have been built solely on mass media advertising

When entering global alliances, both firms should give as much information as possible to their partners to ensure that both benefit from the arrangement

Coca-Cola and Pepsi's confrontational style of competition is known as a flanking strategy

Which of the following is a true statement about advertising strategy standardization:

Brand personalities such as Levi's, Marlboro's and those of many SUVs are based on which major brand attribute:

When international competition is intense, firms are likely to launch new products quickly and over multiple markets simultaneously

Creating brand personalities involves associating human-type characteristics such as excitement, competence and sophistication with brands

Brand personalities based on reliability, intelligence and success such as IBM, Sony and the Financial Times are based on what major brand attribute:

Global alliances are usually permanent relationships with marketplace rivals

Protecting the domestic market position through economic consolidation, political influence or enhanced customer responsiveness while contemplating international expansion moves is what type of counter-strategy to foreign competition:

The globalization movement has resulted in many firms thinking in terms of customer and market differences as they formulate marketplace strategies

When a company is making payments from strong currency countries to weakening currency markets (i.e. payments into a currency that is increasing its number of units) it should delay its payments

Any adaptations made to global brands ruin the global branding strategy

Global branding contributes to strategy through which of the following options;

When global competitors enter emerging markets, local firms can make use of their superior local knowledge and leverage their distribution capabilities to maintain their market positions. This is a(n):

Identifying cross-national similarities among customers and markets is part of which aspect of global and multi-market strategy formulation:

Globalization and Worldwide Infrastructure Development

Globalization Effects on Country Institutions, People, Industries, Business and Consumers

Globalization and Regional Markets: Geopolitical Analyses

National Market Analysis

Analyzing Global Industries and Competitors

International Strategic Planning and Market Screening

Internationalization and Globalization Processes

Market Entry and Servicing Strategies

Global and Multi-Market Supply Chain Management

Managing Cultural Differences

Localization Strategies: Managing Stakeholders and Supply Chains

Filters