Question 1

Compressor pumps installed in General Electric refrigerators would be considered which of the following?

Accepted Answer

A)  raw material 
B)  component parts 
C)  accessories 
D)  capital items 
A)  raw material 
B)  component parts 
C)  accessories 
D)  capital items

Question 2

Which of the following is considered an expense item for a dentist's office?

Accepted Answer

A)  peroxide for whitening teeth 
B)  dental x-ray equipment 
C)  an office desk 
D)  a computer system 
A)  peroxide for whitening teeth 
B)  dental x-ray equipment 
C)  an office desk 
D)  a computer system

Question 3

Which of the following is any good or service that satisfies wants,along with its perceived attributes and benefits?

Accepted Answer

A)  market 
B)  product 
C)  brand 
D)  exchange 
A)  market 
B)  product 
C)  brand 
D)  exchange

Question 4

Which of the following is the pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop?

Accepted Answer

A)  rebate 
B)  leader 
C)  skimming 
D)  economy 
A)  rebate 
B)  leader 
C)  skimming 
D)  economy

Question 5

List the four major categories of consumer products.

Accepted Answer

unsought,c

Question 6

Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area.This is an example of which type of distribution?

Accepted Answer

A)  exclusive 
B)  selective 
C)  dedicated 
D)  demand-pull 
A)  exclusive 
B)  selective 
C)  dedicated 
D)  demand-pull

Question 7

Normally the most accessible way to ship merchandise is by truck because trucks can operate around the clock.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements best describes the functions performed by channels?

Accepted Answer

A)  Channel functions can easily be eliminated. 
B)  Inventory handling is the least expensive of all functions performed by channel members and can profitably be performed by the manufacturer. 
C)  The average customer understands the importance of channels in maintaining low prices. 
D)  Although channel members can be eliminated, their functions cannot. 
A)  Channel functions can easily be eliminated. 
B)  Inventory handling is the least expensive of all functions performed by channel members and can profitably be performed by the manufacturer. 
C)  The average customer understands the importance of channels in maintaining low prices. 
D)  Although channel members can be eliminated, their functions cannot.

Question 9

Staff Resources makes industrial uniforms for people in the medical and dental professions.Staff Resources has total fixed costs of $200,000.The fixed-cost contribution for each uniform is $10.How many uniforms does Staff Resources need to sell before it breaks even?

Accepted Answer

$200,000/$

Question 10

What is a relatively inexpensive item that requires very little shopping effort called?

Accepted Answer

A)  a shopping product 
B)  a sought product 
C)  a convenience product 
D)  a specialty product 
A)  a shopping product 
B)  a sought product 
C)  a convenience product 
D)  a specialty product

Question 11

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Accepted Answer

A)  sorting out 
B)  allocating 
C)  accumulating 
D)  adaptive packaging 
A)  sorting out 
B)  allocating 
C)  accumulating 
D)  adaptive packaging

Question 12

Water transportation is particularly useful for bulky or heavy loads and is one of the least costly forms of transport.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is defined as the selling price per unit times the number of units sold?

Accepted Answer

A)  total revenue 
B)  unit cost 
C)  total cost 
D)  profit 
A)  total revenue 
B)  unit cost 
C)  total cost 
D)  profit

Question 14

Windshields purchased by Ford to build Ford Focus cars are industrial products called component parts.

Accepted Answer

A) True 
 B)False

Question 15

What are products that are bought after comparing price,suitability,quality,and style known as?

Accepted Answer

A)  sought products 
B)  generic products 
C)  specialty products 
D)  shopping products 
A)  sought products 
B)  generic products 
C)  specialty products 
D)  shopping products

Question 16

Which of the following is the best example of a consumer product?

Accepted Answer

A)  a car bought by a real estate agency for its salespeople to use 
B)  a textbook purchased by a student taking this class 
C)  magazines sold to a college bookstore 
D)  a case of toothbrushes sold to a dentist 
A)  a car bought by a real estate agency for its salespeople to use 
B)  a textbook purchased by a student taking this class 
C)  magazines sold to a college bookstore 
D)  a case of toothbrushes sold to a dentist

Question 17

A fabric manufacturer is doing a breakeven analysis of oilcloth.It costs $15.00 to manufacture a metre of oilcloth.Customers will pay $25 a metre for oilcloth.The company's fixed costs are $10,000.The fabric manufacturer must sell which of the following number of metres to break even?

Accepted Answer

A)  400 
B)  667 
C)  1,000 
D)  10,000 
A)  400 
B)  667 
C)  1,000 
D)  10,000

Question 18

Profit maximization means is best described by which of the following?

Accepted Answer

A)  obtaining the largest profit possible 
B)  having your supplier carry your inventory 
C)  building the lowest cost product possible 
D)  selling your product at the highest price possible 
A)  obtaining the largest profit possible 
B)  having your supplier carry your inventory 
C)  building the lowest cost product possible 
D)  selling your product at the highest price possible

Question 19

Chewing gum,flashlight batteries,sewing needles,and adhesive tape are considered convenience products.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is the best example of an industrial user?

Accepted Answer

A)  a teacher who buys a new clock for her kitchen 
B)  a retail clerk who buys a soft drink during her break 
C)  a wholesaler that buys snack foods for redistribution 
D)  a manufacturer that buys welding equipment for constructing customized vehicles 
A)  a teacher who buys a new clock for her kitchen 
B)  a retail clerk who buys a soft drink during her break 
C)  a wholesaler that buys snack foods for redistribution 
D)  a manufacturer that buys welding equipment for constructing customized vehicles

Compressor pumps installed in General Electric refrigerators would be considered which of the following?

Which of the following is considered an expense item for a dentist's office?

Which of the following is any good or service that satisfies wants,along with its perceived attributes and benefits?

Which of the following is the pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop?

List the four major categories of consumer products.

Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area.This is an example of which type of distribution?

Normally the most accessible way to ship merchandise is by truck because trucks can operate around the clock.

Which of the following statements best describes the functions performed by channels?

Staff Resources makes industrial uniforms for people in the medical and dental professions.Staff Resources has total fixed costs of $200,000.The fixed-cost contribution for each uniform is $10.How many uniforms does Staff Resources need to sell before it breaks even?

What is a relatively inexpensive item that requires very little shopping effort called?

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Water transportation is particularly useful for bulky or heavy loads and is one of the least costly forms of transport.

Which of the following is defined as the selling price per unit times the number of units sold?

Windshields purchased by Ford to build Ford Focus cars are industrial products called component parts.

What are products that are bought after comparing price,suitability,quality,and style known as?

Which of the following is the best example of a consumer product?

A fabric manufacturer is doing a breakeven analysis of oilcloth.It costs $15.00 to manufacture a metre of oilcloth.Customers will pay $25 a metre for oilcloth.The company's fixed costs are $10,000.The fabric manufacturer must sell which of the following number of metres to break even?

Profit maximization means is best described by which of the following?

Chewing gum,flashlight batteries,sewing needles,and adhesive tape are considered convenience products.

Which of the following is the best example of an industrial user?

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing The Customer Focus

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters

Exam 14: Creating Marketing Strategies

Compressor pumps installed in General Electric refrigerators would be considered which of the following?

Which of the following is considered an expense item for a dentist's office?

Which of the following is any good or service that satisfies wants,along with its perceived attributes and benefits?

Which of the following is the pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop?

List the four major categories of consumer products.

Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area.This is an example of which type of distribution?

Normally the most accessible way to ship merchandise is by truck because trucks can operate around the clock.

Which of the following statements best describes the functions performed by channels?

Staff Resources makes industrial uniforms for people in the medical and dental professions.Staff Resources has total fixed costs of $200,000.The fixed-cost contribution for each uniform is $10.How many uniforms does Staff Resources need to sell before it breaks even?

What is a relatively inexpensive item that requires very little shopping effort called?

A retailer separates children's clothing purchased from Ralph Lauren into various sizes and types of clothing,such as shirts,shorts,and sun dresses.This process is known as which of the following?

Water transportation is particularly useful for bulky or heavy loads and is one of the least costly forms of transport.

Which of the following is defined as the selling price per unit times the number of units sold?

Windshields purchased by Ford to build Ford Focus cars are industrial products called component parts.

What are products that are bought after comparing price,suitability,quality,and style known as?

Which of the following is the best example of a consumer product?

A fabric manufacturer is doing a breakeven analysis of oilcloth.It costs $15.00 to manufacture a metre of oilcloth.Customers will pay $25 a metre for oilcloth.The company's fixed costs are $10,000.The fabric manufacturer must sell which of the following number of metres to break even?

Profit maximization means is best described by which of the following?

Chewing gum,flashlight batteries,sewing needles,and adhesive tape are considered convenience products.

Which of the following is the best example of an industrial user?

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing The Customer Focus

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters