Question 1

Which of the following are the three intensities of market coverage?

Accepted Answer

A)  partial, varietal, and interactive 
B)  contractual, hierarchical, and administrative 
C)  internal, external, and interactive 
D)  selective, exclusive, and intensive 
A)  partial, varietal, and interactive 
B)  contractual, hierarchical, and administrative 
C)  internal, external, and interactive 
D)  selective, exclusive, and intensive

Question 2

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?

Accepted Answer

A)  the service channel 
B)  the distribution channel 
C)  the consumer channel 
D)  the industrial channel 
A)  the service channel 
B)  the distribution channel 
C)  the consumer channel 
D)  the industrial channel

Question 3

Which of the following represents the markup on a scarf that costs $4 and sells for $6?

Accepted Answer

A)  50% 
B)  40% 
C)  33.33% 
D)  20% 
A)  50% 
B)  40% 
C)  33.33% 
D)  20%

Question 4

For a manufacturer of one-of-kind evening gowns,the lace,satin,and buttons are considered which of the following costs?

Accepted Answer

A)  business 
B)  tangible 
C)  fixed 
D)  variable 
A)  business 
B)  tangible 
C)  fixed 
D)  variable

Question 5

Information promotion is more common in the early stages of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

Accepted Answer

A)  kiting 
B)  escalation 
C)  skimming 
D)  penetration 
A)  kiting 
B)  escalation 
C)  skimming 
D)  penetration

Question 7

Radial tires installed on four-wheel drive vehicles are examples of which of the following?

Accepted Answer

A)  capital items 
B)  semi-finished material 
C)  accessories 
D)  component parts 
A)  capital items 
B)  semi-finished material 
C)  accessories 
D)  component parts

Question 8

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used?

Accepted Answer

A)  traceability 
B)  empowerment 
C)  flexibility 
D)  empathy 
A)  traceability 
B)  empowerment 
C)  flexibility 
D)  empathy

Question 9

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

Accepted Answer

A) True 
 B)False

Question 10

A product is any good or service,along with its perceived attributes and benefits,that satisfies wants.

Accepted Answer

A) True 
 B)False

Question 11

Eve Sheisedo Design Inc.has just started manufacturing sets of triangular and rectangular dinner plates.The design company will use wholesalers,retailers,and consumers to get its plates to market.What is this chain collectively called?

Accepted Answer

A)  the industrial channel 
B)  the consumer channel 
C)  the distribution channel 
D)  the promotional channel 
A)  the industrial channel 
B)  the consumer channel 
C)  the distribution channel 
D)  the promotional channel

Question 12

Price is best described by which of the following?

Accepted Answer

A)  It is always expressed in Canada in dollars and cents. 
B)  It is also called revenue. 
C)  It is based on the actual perception you will receive from your product. 
D)  It is based on the expected value you will receive from your purchase. 
A)  It is always expressed in Canada in dollars and cents. 
B)  It is also called revenue. 
C)  It is based on the actual perception you will receive from your product. 
D)  It is based on the expected value you will receive from your purchase.

Question 13

Adding a certain percentage to a product's wholesale cost to arrive at the retail price is known as which of the following type of pricing?

Accepted Answer

A)  markdown 
B)  effective cost 
C)  cost-effective 
D)  markup 
A)  markdown 
B)  effective cost 
C)  cost-effective 
D)  markup

Question 14

Integrated marketing communications is the coordination of all marketing activities.

Accepted Answer

A) True 
 B)False

Question 15

An intermediary that takes possession and title of goods is called an agent or broker.

Accepted Answer

A) True 
 B)False

Question 16

List the three sorting methods used in distribution channels.

Accepted Answer

sorting ou

Question 17

Which of the following is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers?

Accepted Answer

A)  physical transportation 
B)  physical distribution 
C)  material handling 
D)  channel distribution 
A)  physical transportation 
B)  physical distribution 
C)  material handling 
D)  channel distribution

Question 18

A company in Canada is building a moveable oil exploration rig to the exact specifications provided by a South American oil company.The rig is able to move under its own power.Upon arrival,it will stay fixed in one location using a combination of a GPS system and gyroscopes until the owner wants to move it again.The construction of this moveable drilling platform exemplifies which of the following?

Accepted Answer

A)  derived demand 
B)  customer-pull manufacturing environment 
C)  customer-push manufacturing environment 
D)  change in the economic environment 
A)  derived demand 
B)  customer-pull manufacturing environment 
C)  customer-push manufacturing environment 
D)  change in the economic environment

Question 19

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

Accepted Answer

A) True 
 B)False

Question 20

If a product survives the introductory stage of the product life cycle,it advances to the maturity stage.

Accepted Answer

A) True 
 B)False

Which of the following are the three intensities of market coverage?

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?

Which of the following represents the markup on a scarf that costs $4 and sells for $6?

For a manufacturer of one-of-kind evening gowns,the lace,satin,and buttons are considered which of the following costs?

Information promotion is more common in the early stages of the product life cycle.

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

Radial tires installed on four-wheel drive vehicles are examples of which of the following?

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used?

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

A product is any good or service,along with its perceived attributes and benefits,that satisfies wants.

Eve Sheisedo Design Inc.has just started manufacturing sets of triangular and rectangular dinner plates.The design company will use wholesalers,retailers,and consumers to get its plates to market.What is this chain collectively called?

Price is best described by which of the following?

Adding a certain percentage to a product's wholesale cost to arrive at the retail price is known as which of the following type of pricing?

Integrated marketing communications is the coordination of all marketing activities.

An intermediary that takes possession and title of goods is called an agent or broker.

List the three sorting methods used in distribution channels.

Which of the following is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers?

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

If a product survives the introductory stage of the product life cycle,it advances to the maturity stage.

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing The Customer Focus

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters

Exam 14: Creating Marketing Strategies

Which of the following are the three intensities of market coverage?

The chain of manufacturer,agent,wholesaler,and retailer through which items such as x-ray machines,dental equipment,and safety goggles flow is known as which of the following?

Which of the following represents the markup on a scarf that costs $4 and sells for $6?

For a manufacturer of one-of-kind evening gowns,the lace,satin,and buttons are considered which of the following costs?

Information promotion is more common in the early stages of the product life cycle.

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

Radial tires installed on four-wheel drive vehicles are examples of which of the following?

Distribution managers generally choose a mode of transportation on the basis of several criteria.Which of the following is one of the criteria used?

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

A product is any good or service,along with its perceived attributes and benefits,that satisfies wants.

Eve Sheisedo Design Inc.has just started manufacturing sets of triangular and rectangular dinner plates.The design company will use wholesalers,retailers,and consumers to get its plates to market.What is this chain collectively called?

Price is best described by which of the following?

Adding a certain percentage to a product's wholesale cost to arrive at the retail price is known as which of the following type of pricing?

Integrated marketing communications is the coordination of all marketing activities.

An intermediary that takes possession and title of goods is called an agent or broker.

List the three sorting methods used in distribution channels.

Which of the following is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers?

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

If a product survives the introductory stage of the product life cycle,it advances to the maturity stage.

Politics Governments’ Roles

Economics Evolving Systems

Social Society, Corporate Responsibility, and Making Ethical Decisions

Technology Managing Information for Business Success

International The Global Marketplace

Entrepreneurship and Small Business

Analyzing the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing The Customer Focus

Achieving World-Class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance Maximizing the Value

Filters