Exam 6: Consumer Behavior

When Norris asked Fran where she wanted to go for lunch, she said Panera Bread because she used to go there at least once a week and always liked it. Fran conducted an internal search for information.

Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose ________ state may impair their ability to make sound purchase decisions.

Garrett, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Garrett trying to work on?

Bob wasn't sure what kind of salsa to get for his Super Bowl party. It seemed like there were dozens to choose from. He sampled salsa at the store and tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it. What affected Bob's purchase decision?

Maslow's hierarchy of needs is an interesting concept for psychology, but it has little relevance for marketing.

There are five types of risks associated with purchase decisions. Which of these risks is most associated with a situation where your new car stalls in the middle of a busy intersection?

Shailene decides to make a donation to the Autism Research Institute. Which component of Shailene's attitude toward autism research does this represent?

Roger is considering buying a hybrid car, but he's not sure that he believes the gas mileage estimates. Roger is concerned about

A want is something that an individual desires to have, but may not necessarily need.

Manuel operates a fishing resort in the Galapagos Islands. Few guests visit his remote island more than once, but Manuel has his assistant e-mail recent customers each month to see how satisfied they were with their stay at his resort. Why would Manuel spend effort on past customers if few guests come more than once?

When Selena was deciding which haircut style she should change to that her boyfriend would like, she was satisfying an esteem need within Maslow's hierarchy.

Rachel and Liam got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are examples of

As the manager of a local coffee shop, Hollis greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Hollis knows habitual purchasers with strong store loyalty are great customers.

The display of candy and magazines at the grocery store checkout are impulse products the store hopes you will purchase as you wait to pay for your groceries. Impulse products like these are elements of

A consumer's external social environment includes

Trevor prefers shirts made with 100 percent cotton, but he will sometimes buy shirts with less cotton if they are less expensive. Trevor uses ________ to decide which shirts to buy.

Define the term postpurchase cognitive dissonance and give an example of when this happened to you. Then explain what the company could have done to lessen your dissonance.

A key to successful marketing is determining how to meet the correct balance of ________ needs that best appeals to the firm's target markets.

Yvonne wants a new, dependable car that also looks good. She wants to satisfy both functional and psychological needs.

Once consumers have recognized a need, they begin to search for ways to satisfy that need. The internal search is characterized by