Question 1

Why is using the inverted pyramid appropriate for web writing?

Accepted Answer

Using the inverted pyramid style is part

Question 2

Social bookmarking refers to

Accepted Answer

A)  the creation of a site dedicated to listing links to relevant sites within a network. 
B)  a group of friends sharing links with one another. 
C)  creating tags and links that can be searched by keywords. 
D)  creating links to interesting online books. 
A)  the creation of a site dedicated to listing links to relevant sites within a network. 
B)  a group of friends sharing links with one another. 
C)  creating tags and links that can be searched by keywords. 
D)  creating links to interesting online books.

Question 3

An audience that helps an organisation achieve its objective is its primary audience.

Accepted Answer

A) True 
 B)False

Question 4

What are the features of a credible website, and why is credibility so important?

Accepted Answer

A credible website is one that is trustw

Question 5

Good site navigation is dependent on the use of links and tags.

Accepted Answer

A) True 
 B)False

Question 6

Narrative writing is inappropriate for web writing because

Accepted Answer

A)  readers expect to read informational rather than narrative driven text. 
B)  this type of writing is too brief to effectively engage the reader. 
C)  readers are typically looking for general information on a range of topics. 
D)  it typically uses long sentences and is verbose. 
A)  readers expect to read informational rather than narrative driven text. 
B)  this type of writing is too brief to effectively engage the reader. 
C)  readers are typically looking for general information on a range of topics. 
D)  it typically uses long sentences and is verbose.

Question 7

A blog would be effective for managing a crisis because

Accepted Answer

A)  RSS feeds could alert users to updates in the status. 
B)  reputation issues could be managed proactively and reactively. 
C)  it could engage community members who can provide 'on-the-ground' feedback. 
D)  All of the above 
A)  RSS feeds could alert users to updates in the status. 
B)  reputation issues could be managed proactively and reactively. 
C)  it could engage community members who can provide 'on-the-ground' feedback. 
D)  All of the above

Question 8

Readers of web pages like to take time to read detail and explore content.

Accepted Answer

A) True 
 B)False

Question 9

The main advantage of creating a link, rather than reproducing the information on your own blog, is that it

Accepted Answer

A)  improves your site credibility and avoids plagiarism. 
B)  minimises the need to keep your site up to date. 
C)  demonstrates your ability to network effectively. 
D)  removes any liability for error. 
A)  improves your site credibility and avoids plagiarism. 
B)  minimises the need to keep your site up to date. 
C)  demonstrates your ability to network effectively. 
D)  removes any liability for error.

Question 10

Content creators drive the reading experience when reviewing web-based documents.

Accepted Answer

A) True 
 B)False

Question 11

Contact details are important for promoting the credibility of a website because

Accepted Answer

A)  they reinforce the identity of an organisation, and that the organisation is 'real'. 
B)  they identify who is who in the organisation. 
C)  they are legally required. 
D)  they highlight the creator of the website. 
A)  they reinforce the identity of an organisation, and that the organisation is 'real'. 
B)  they identify who is who in the organisation. 
C)  they are legally required. 
D)  they highlight the creator of the website.

Question 12

Visually impaired web users benefit from the use of 'alt text' associated with images.

Accepted Answer

A) True 
 B)False

Question 13

Print formats don't work well on the web because

Accepted Answer

A)  readers prefer to scan information and move between pages when reviewing web-based information. 
B)  readers don't like to scroll through text-based pages. 
C)  readers prefer to get an overview of information. 
D)  readers prefer formats which incorporate colourful graphics. 
A)  readers prefer to scan information and move between pages when reviewing web-based information. 
B)  readers don't like to scroll through text-based pages. 
C)  readers prefer to get an overview of information. 
D)  readers prefer formats which incorporate colourful graphics.

Question 14

The key to engaging with an online audience is to understand who they are and how best to meet their needs and expectations.

Accepted Answer

A) True 
 B)False

Question 15

Settling for something we know may not be the best possible choice but that meets our needs is known as 'satisficing'.

Accepted Answer

A) True 
 B)False

Question 16

An application, or app, is

Accepted Answer

A)  a program that enables users to browse online when mobile. 
B)  scannable web content. 
C)  an interactive program for mobile devices. 
D)  a small specialised program downloadable onto mobile devices. 
A)  a program that enables users to browse online when mobile. 
B)  scannable web content. 
C)  an interactive program for mobile devices. 
D)  a small specialised program downloadable onto mobile devices.

Question 17

Social bookmarking is useful because it promotes links within an organisation.

Accepted Answer

A) True 
 B)False

Question 18

Effective writing online benefits an organisation because it

Accepted Answer

A)  demonstrates the organisation understands who its audiences are, and their needs. 
B)  is easier to read than paper-based communication. 
C)  keeps the focus on the content of the message rather than style. 
D)  uses animations and graphics. 
A)  demonstrates the organisation understands who its audiences are, and their needs. 
B)  is easier to read than paper-based communication. 
C)  keeps the focus on the content of the message rather than style. 
D)  uses animations and graphics.

Question 19

Link rot refers to

Accepted Answer

A)  links that are old and not of interest to the user. 
B)  links that are available but not particularly useful. 
C)  links that are broken because the original link has been removed. 
D)  links that have not been reviewed for a long time. 
A)  links that are old and not of interest to the user. 
B)  links that are available but not particularly useful. 
C)  links that are broken because the original link has been removed. 
D)  links that have not been reviewed for a long time.

Question 20

Widgets are a feature of high-traffic websites that direct visitors to social bookmarking sites.

Accepted Answer

A) True 
 B)False

Exam 24: Writing for the Web

Why is using the inverted pyramid appropriate for web writing?

Social bookmarking refers to

An audience that helps an organisation achieve its objective is its primary audience.

What are the features of a credible website, and why is credibility so important?

Good site navigation is dependent on the use of links and tags.

Narrative writing is inappropriate for web writing because

A blog would be effective for managing a crisis because

Readers of web pages like to take time to read detail and explore content.

The main advantage of creating a link, rather than reproducing the information on your own blog, is that it

Content creators drive the reading experience when reviewing web-based documents.

Contact details are important for promoting the credibility of a website because

Visually impaired web users benefit from the use of 'alt text' associated with images.

Print formats don't work well on the web because

The key to engaging with an online audience is to understand who they are and how best to meet their needs and expectations.

Settling for something we know may not be the best possible choice but that meets our needs is known as 'satisficing'.

An application, or app, is

Social bookmarking is useful because it promotes links within an organisation.

Effective writing online benefits an organisation because it

Link rot refers to

Widgets are a feature of high-traffic websites that direct visitors to social bookmarking sites.

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

The Job Search, Résumés and Interviews in the Digital Era

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