Exam 11: E-Commerce

An important promotional strategy is regularly ____________________ your site with new content.

____________________ sites facilitate the exchange of financial items (such as stocks, bonds, futures, and options) between buyers and sellers.

____ is an online payment service that allows individuals to transfer money easily from their online payment account to someone else's.

To reassure customers, all e-commerce sites should develop and display a ____ policy stating how collected customer information will be used.

Instead of selling an actual physical or electronic product to customers, ____________________ sites sell access to online services.

Typically, a B₂C e-commerce site will use multiple payment options.

One of the most recognized privacy seals is the ____ trustmark.

Comparison shopping Web sites are sometimes called ____.

Each time an online credit card transaction is made, the bank obtains the money from the issuing credit card company and transfers it to the ____________________.

E-commerce business models (B₂C, B2B, and so on) are not necessarily mutually exclusive. _________________________

Promotion of a site refers to advertising its existence, purpose, and URL. _________________________

Digital coupons consist of codes-typically called ____________________-that are entered into the appropriate location on a checkout page to deduct the coupon amount from a purchase total.

Consumer online auction sites, such as eBay, provide individuals with a structured medium for selling goods and services to other individuals.

Perhaps the biggest disadvantage of e-commerce from a customer standpoint is the ____.

Discuss how costs are reduced for businesses using e-commerce.

In the past few years, e-commerce spending in the United States has grown at an erratic pace.

____ bring buyers and sellers together to facilitate transactions between the two parties.

Storefront software is available in both installed and cloud versions.

____ is the process of building the Web site, including developing all of the components to be used on the Web site, creating the actual Web pages, testing the site, and publishing the site.

The policies, operations, and technologies used by a business help to define its business model.