Exam 11: Developing and Managing Products

New products are important to a company for all the following reasons EXCEPT:

Which of the following has been found to be an efficient substitute for traditional methods of conducting test markets?

Name and describe the six categories of new products.

A(n)_____ links the new-product development process with the objectives of the marketing department,business unit,and corporation.

All of the following are product characteristics influencing the rate of adoption EXCEPT:

The concept of "organized abandonment" is based upon a periodic audit of all goods and services that a firm markets.

Adaptation is the process by which the adoption of an innovation spreads.

Which of the following questions is NOT likely to be asked during the business analysis stage?

After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

One benefit of test marketing is that the marketing activity is shielded from competitors.

A(n)_____ is a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage.

Leon is not very quick to purchase innovative products when they come out,but after a while he breaks down and buys if after most of his friends have bought it.He gets most of his information from them when he decides to buy something.He is very skeptical of marketing,so he trusts his friends more than anything.Leon is best described as a(n):

The process of converting applications for new technologies into marketable products is called:

For years,Diet Dr.Pepper has been considered a diet drink.After declining sales,the company is attempting to present Diet Dr.Pepper as an alternative to having a dessert.This is an example of a _____ strategy.

The degree to which a product can be used on a limited basis represents which product characteristic influencing the rate of adoption?

One hot August day,Tom saw a can of AriZona Beverage Company's Arnold Palmer Half-and-Half iced tea and lemonade drink at the local convenience store.He decided to try the product and found that he really liked it.Now,Tom regularly purchases this product to quench his thirst on hot days.Tom is an example of a(n):

Dial Corporation has introduced Dial Basics,a premium soap product with an emphasis on value.Dial Basics would be an example of which strategy to create a new product?

After successful business analysis of a new product,the development stage begins.Describe the development process and explain the difference between laboratory testing and use testing.

New-to-the-world products,where the product category itself is new,are also called:

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.