Question 1

Data suggests that consumers in developing countries have been slow to adopt mobile devices including cell phones.

Accepted Answer

A) True 
 B)False  False

Question 2

Groupon represents the type of location-based marketing that:

Accepted Answer

A) takes advantage of consumers' desire to get a special deal 
B) makes offers to only a specialized groups of highly-targeted consumers 
C) is popular with all marketers because it brings in so many customers 
A) takes advantage of consumers' desire to get a special deal 
B) makes offers to only a specialized groups of highly-targeted consumers 
C) is popular with all marketers because it brings in so many customers A

Question 3

NFC stands for new format communications, an emerging competitor to QR codes.

Accepted Answer

A) True 
 B)False  False

Question 4

SIM cards are removable devices that identify the owner of a cell phone.

Accepted Answer

A) True 
 B)False

Question 5

A channel that is not a mobile marketing channel are

Accepted Answer

A) display ads. 
B) videos. 
C) neither of the above. 
A) display ads. 
B) videos. 
C) neither of the above.

Question 6

SoLoMo is an acronym that describes the converged media environment.

Accepted Answer

A) True 
 B)False

Question 7

Strategic drivers of wireless technology include:

Accepted Answer

A) localization. 
B) larger screens. 
C) new methods of advertising. 
A) localization. 
B) larger screens. 
C) new methods of advertising.

Question 8

________ is a product characteristic that determines ease of adoption.

Accepted Answer

A) Relative advantage 
B) Sustainable advantage 
C) Substitutability 
A) Relative advantage 
B) Sustainable advantage 
C) Substitutability

Question 9

Location-based mobile marketing is:

Accepted Answer

A) banned in the United States. 
B) accessible to small, local retailers. 
C) available from any web hosting service. 
A) banned in the United States. 
B) accessible to small, local retailers. 
C) available from any web hosting service.

Question 10

Digital convergence is explained by:

Accepted Answer

A) increasing ability of a single device to fulfill all user needs. 
B) significant changes in the structure of the media industry. 
C) technology that allows for centralized control of communications technologies. 
A) increasing ability of a single device to fulfill all user needs. 
B) significant changes in the structure of the media industry. 
C) technology that allows for centralized control of communications technologies.

Question 11

A true statement about mobile marketing campaigns is:

Accepted Answer

A) a mobile marketing campaign needs elements of traditional online or offline marketing. 
B) careful attention must be given to metrics that will be used to measure the success of the campaign. 
C) marketers can assume that younger consumers are better targets for a mobile campaign. 
A) a mobile marketing campaign needs elements of traditional online or offline marketing. 
B) careful attention must be given to metrics that will be used to measure the success of the campaign. 
C) marketers can assume that younger consumers are better targets for a mobile campaign.

Question 12

Smartphones and tablets are the driving force behind the explosion of mobile apps.

Accepted Answer

A) True 
 B)False

Question 13

Mobile apps are primarily target to young adult males.

Accepted Answer

A) True 
 B)False

Question 14

The criteria for self-regulation of mobile marketing are significantly different from those previously applied to the wired Internet.

Accepted Answer

A) True 
 B)False

Question 15

Since mobile marketing campaigns are usually part of larger Internet marketing campaigns it is not necessary to develop specific plans for them.

Accepted Answer

A) True 
 B)False

Question 16

Construct a scenario about a day in the life of a consumer in an environment that is characterized by pervasive computing and media convergence.

Accepted Answer

This is an update of an essay question d

Question 17

QR codes are limited in the media channels on which they can appear.

Accepted Answer

A) True 
 B)False

Question 18

Mobile apps are primarily of interest to:

Accepted Answer

A) young consumers with active lifestyles. 
B) older, more affluent consumers. 
C) it depends on the app and the target audience. 
A) young consumers with active lifestyles. 
B) older, more affluent consumers. 
C) it depends on the app and the target audience.

Question 19

Shopping apps can be used to:

Accepted Answer

A) check prices at the point of purchase. 
B) register complaints with retailers. 
C) neither of the above. 
A) check prices at the point of purchase. 
B) register complaints with retailers. 
C) neither of the above.

Question 20

Mobile apps have become a staple of contemporary life.Why are they so popular with consumers? Why have they become so important to marketers?

Accepted Answer

From a consumer perspective it is probab

Data suggests that consumers in developing countries have been slow to adopt mobile devices including cell phones.

Groupon represents the type of location-based marketing that:

NFC stands for new format communications, an emerging competitor to QR codes.

SIM cards are removable devices that identify the owner of a cell phone.

A channel that is not a mobile marketing channel are

SoLoMo is an acronym that describes the converged media environment.

Strategic drivers of wireless technology include:

________ is a product characteristic that determines ease of adoption.

Location-based mobile marketing is:

Digital convergence is explained by:

A true statement about mobile marketing campaigns is:

Smartphones and tablets are the driving force behind the explosion of mobile apps.

Mobile apps are primarily target to young adult males.

The criteria for self-regulation of mobile marketing are significantly different from those previously applied to the wired Internet.

Since mobile marketing campaigns are usually part of larger Internet marketing campaigns it is not necessary to develop specific plans for them.

Construct a scenario about a day in the life of a consumer in an environment that is characterized by pervasive computing and media convergence.

QR codes are limited in the media channels on which they can appear.

Mobile apps are primarily of interest to:

Shopping apps can be used to:

Mobile apps have become a staple of contemporary life.Why are they so popular with consumers? Why have they become so important to marketers?

Internet Marketing As Part of the Marketing Communications Mix

The Internet Value Chain

Business Models and Strategies

The Direct Response and Database Foundations of Internet Marketing

Online Branding and Video Marketing

Display Advertising and Other Customer Acquisition Techniques

Email Marketing to Build Consumer and Business Relationships

Search Marketing: Seo and PPC

Social Media Marketing

Lead Generation and Conversion in B2B Markets

Customer Relationship Development and Retention Marketing

Developing and Maintaining Effective Websites

Customer Service and Support in Web Space

Measuring and Evaluating Web Marketing Programs

Social and Regulatory Issues: Privacy, Security, and Intellectual Property

Filters

Exam 16: Mobile Marketing and Related Developments

Data suggests that consumers in developing countries have been slow to adopt mobile devices including cell phones.

Groupon represents the type of location-based marketing that:

NFC stands for new format communications, an emerging competitor to QR codes.

SIM cards are removable devices that identify the owner of a cell phone.

A channel that is not a mobile marketing channel are

SoLoMo is an acronym that describes the converged media environment.

Strategic drivers of wireless technology include:

________ is a product characteristic that determines ease of adoption.

Location-based mobile marketing is:

Digital convergence is explained by:

A true statement about mobile marketing campaigns is:

Smartphones and tablets are the driving force behind the explosion of mobile apps.

Mobile apps are primarily target to young adult males.

The criteria for self-regulation of mobile marketing are significantly different from those previously applied to the wired Internet.

Since mobile marketing campaigns are usually part of larger Internet marketing campaigns it is not necessary to develop specific plans for them.

Construct a scenario about a day in the life of a consumer in an environment that is characterized by pervasive computing and media convergence.

QR codes are limited in the media channels on which they can appear.

Mobile apps are primarily of interest to:

Shopping apps can be used to:

Mobile apps have become a staple of contemporary life.Why are they so popular with consumers? Why have they become so important to marketers?

Internet Marketing As Part of the Marketing Communications Mix

The Internet Value Chain

Business Models and Strategies

The Direct Response and Database Foundations of Internet Marketing

Online Branding and Video Marketing

Display Advertising and Other Customer Acquisition Techniques

Email Marketing to Build Consumer and Business Relationships

Search Marketing: Seo and PPC

Social Media Marketing

Lead Generation and Conversion in B2B Markets

Customer Relationship Development and Retention Marketing

Developing and Maintaining Effective Websites

Customer Service and Support in Web Space

Measuring and Evaluating Web Marketing Programs

Social and Regulatory Issues: Privacy, Security, and Intellectual Property

Filters