Question 1

What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?

Accepted Answer

A)  Ads will never show when a user searches on the advertiser's keywords. 
B)  Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods. 
C)  Ads will not show every time a user searches on the advertiser's keywords. 
D)  Ads will show when a user searches on the advertiser's keywords, but the ad's rank. 
A)  Ads will never show when a user searches on the advertiser's keywords. 
B)  Ads will show each time a user searches on the advertiser's keywords, but only during specified time periods. 
C)  Ads will not show every time a user searches on the advertiser's keywords. 
D)  Ads will show when a user searches on the advertiser's keywords, but the ad's rank.

Question 2

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Accepted Answer

A)  $1.26 
B)  $1.24 
C)  $1 
D)  $2 
A)  $1.26 
B)  $1.24 
C)  $1 
D)  $2

Question 3

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Accepted Answer

A)  Ads cannot simulate email inbox notifications or fake "friend/crush" requests. 
B)  Ads cannot contain exclamation points. 
C)  Ads cannot contain the phrase "See more!" 
D)  Ads cannot contain that amount of characters. 
A)  Ads cannot simulate email inbox notifications or fake "friend/crush" requests. 
B)  Ads cannot contain exclamation points. 
C)  Ads cannot contain the phrase "See more!" 
D)  Ads cannot contain that amount of characters.

Question 4

Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

Accepted Answer

A)  The newsletter sign-up page. 
B)  The page with books on vegetarian cooking. 
C)  The credit card details page. 
D)  A page listing gardening books offerings. 
A)  The newsletter sign-up page. 
B)  The page with books on vegetarian cooking. 
C)  The credit card details page. 
D)  A page listing gardening books offerings.

Question 5

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

Accepted Answer

A)  Decrease cost-per-click (CP
C)  and increase daily budget 
B)  Improve Quality Score and decrease cost-per-click (CP
C)  
C)  Improve Quality Score and increase cost-per-click (CP
C)  
D)  Decrease cost-per-click (CP
C)  and decrease daily budget 
A)  Decrease cost-per-click (CP
C)  and increase daily budget 
B)  Improve Quality Score and decrease cost-per-click (CP
C)  
C)  Improve Quality Score and increase cost-per-click (CP
C)  
D)  Decrease cost-per-click (CP
C)  and decrease daily budget

Question 6

A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

Accepted Answer

A)  Bilingual 
B)  Portuguese 
C)  Spanish 
D)  English 
A)  Bilingual 
B)  Portuguese 
C)  Spanish 
D)  English

Question 7

Why is it important to Google that AdWords ads be relevant to a user's search query?

Accepted Answer

A)  Google users are more likely to find what they're looking for. 
B)  The AdWords ads will appear with every relevant search query. 
C)  The advertiser's website position in the natural search results will improve. 
D)  AdWords advertisers are more likely to show their ads on search partner site. 
A)  Google users are more likely to find what they're looking for. 
B)  The AdWords ads will appear with every relevant search query. 
C)  The advertiser's website position in the natural search results will improve. 
D)  AdWords advertisers are more likely to show their ads on search partner site.

Question 8

As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

Accepted Answer

A)  Purple flowers 
B)  Flower gardens 
C)  Purple flowers haze 
D)  Purple flower seeds 
A)  Purple flowers 
B)  Flower gardens 
C)  Purple flowers haze 
D)  Purple flower seeds

Question 9

A seasonal AdWords campaign would be most helpful for an advertiser who will target?

Accepted Answer

A)  Los Angeles to sell office supplies. 
B)  The United States to sell art supplies 
C)  France to sell skis and snowboards. 
D)  The entire world to sell T-shirts. 
A)  Los Angeles to sell office supplies. 
B)  The United States to sell art supplies 
C)  France to sell skis and snowboards. 
D)  The entire world to sell T-shirts.

Question 10

The main goal of automatic cost-per-click (CPC) bidding is to:

Accepted Answer

A)  Generate as many conversions as possible within an advertisers' target budget. 
B)  Generate as many clicks as possible within an advertiser's target budget. 
C)  Achieve the target average CPC specified by the advertiser. 
D)  Achieve the target ad position specified by the advertiser. 
A)  Generate as many conversions as possible within an advertisers' target budget. 
B)  Generate as many clicks as possible within an advertiser's target budget. 
C)  Achieve the target average CPC specified by the advertiser. 
D)  Achieve the target ad position specified by the advertiser.

Question 11

Which is a benefit of advertising online?

Accepted Answer

A)  Increase your position in organic search results 
B)  Make money by showing ads on your website 
C)  Automatically collect information about potential customers 
D)  Reach people who are likely interested in what you're advertising 
A)  Increase your position in organic search results 
B)  Make money by showing ads on your website 
C)  Automatically collect information about potential customers 
D)  Reach people who are likely interested in what you're advertising

Question 12

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

Accepted Answer

A)  Ad Rank 
B)  Location targeting 
C)  Keyword match type 
D)  Language targeting 
A)  Ad Rank 
B)  Location targeting 
C)  Keyword match type 
D)  Language targeting

Question 13

Which is a best practice for optimizing a display ad campaign?

Accepted Answer

A)  Create multiple display ads with different colors and font 
B)  Create new display ads that clash with the publisher's site for emphasis 
C)  Stick with the same template and let it run for at least three months 
D)  Blend the call to action into the rest of the image 
A)  Create multiple display ads with different colors and font 
B)  Create new display ads that clash with the publisher's site for emphasis 
C)  Stick with the same template and let it run for at least three months 
D)  Blend the call to action into the rest of the image

Question 14

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

Accepted Answer

A)  Demographic Bidding, Ads Scheduling 
B)  Language Targeting, Position Preference 
C)  Budget, Location Targeting 
D)  Accelerated Delivery. Placement Targeting 
A)  Demographic Bidding, Ads Scheduling 
B)  Language Targeting, Position Preference 
C)  Budget, Location Targeting 
D)  Accelerated Delivery. Placement Targeting

Question 15

Which is true of negative keywords on the Google Display Network?

Accepted Answer

A)  Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network. 
B)  Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns. 
C)  Adding negative keywords will prevent ads from showing on all placements containing those terms 
D)  The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements. 
A)  Negative keywords do not play any role in determining where ads are eligible to appear on the Google Display network. 
B)  Negative keywords on Display campaigns work as precisely as negatives on Google search campaigns. 
C)  Adding negative keywords will prevent ads from showing on all placements containing those terms 
D)  The system compares negative keywords with the content of the placements, and if there is a match, ads is less likely to appear on those placements.

Question 16

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Accepted Answer

A)  Keyword targeting 
B)  Audience targeting 
C)  Device targeting 
D)  Location targeting 
A)  Keyword targeting 
B)  Audience targeting 
C)  Device targeting 
D)  Location targeting

Question 17

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

Accepted Answer

A)  The quality of your image. 
B)  The maximum CPC of the keyword that triggered an ad. 
C)  Your daily budget 
D)  The quality of your landing page. 
A)  The quality of your image. 
B)  The maximum CPC of the keyword that triggered an ad. 
C)  Your daily budget 
D)  The quality of your landing page.

Question 18

A lower CPA does not necessarily indicate higher profit. Why?

Accepted Answer

A)  A lower CPA may be due to changes in network distribution. 
B)  A lower CPA may also have lower sales volume, reducing overall profit. 
C)  A lower CPA may be due to changes in CPC bidding. 
D)  A lower CPA may be due to additions in negative Keywords. 
A)  A lower CPA may be due to changes in network distribution. 
B)  A lower CPA may also have lower sales volume, reducing overall profit. 
C)  A lower CPA may be due to changes in CPC bidding. 
D)  A lower CPA may be due to additions in negative Keywords.

Question 19

Which formula represents how Ad Rank is determined on Google search?

Accepted Answer

A)  Popularity of the website being advertised. 
B)  Historic average position of each ad. 
C)  Maximum cost-per-click (CP
C)  multiplied by Quality Score. 
D)  How much an advertiser is willing to spend each day. 
A)  Popularity of the website being advertised. 
B)  Historic average position of each ad. 
C)  Maximum cost-per-click (CP
C)  multiplied by Quality Score. 
D)  How much an advertiser is willing to spend each day.

Question 20

What happens when a campaign consistently meets its average daily budget?

Accepted Answer

A)  Your budget is automatically adjusted 
B)  Ads in that campaign will stop showing for the rest of the billing cycle 
C)  Average cost-per-click (CP
C)  bids will be lowered 
D)  Ads in that campaign will show less often that they could 
A)  Your budget is automatically adjusted 
B)  Ads in that campaign will stop showing for the rest of the billing cycle 
C)  Average cost-per-click (CP
C)  bids will be lowered 
D)  Ads in that campaign will show less often that they could

What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

Why is it important to Google that AdWords ads be relevant to a user's search query?

As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

A seasonal AdWords campaign would be most helpful for an advertiser who will target?

The main goal of automatic cost-per-click (CPC) bidding is to:

Which is a benefit of advertising online?

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

Which is a best practice for optimizing a display ad campaign?

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

Which is true of negative keywords on the Google Display Network?

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

A lower CPA does not necessarily indicate higher profit. Why?

Which formula represents how Ad Rank is determined on Google search?

What happens when a campaign consistently meets its average daily budget?

Google AdWords: Display Advertising

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Exam 2: Google AdWords Fundamentals

What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the "destination URL" for those ads?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

Why is it important to Google that AdWords ads be relevant to a user's search query?

As of May 2012, if the keyword "purple flowers" was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches? (Choose two.)

A seasonal AdWords campaign would be most helpful for an advertiser who will target?

The main goal of automatic cost-per-click (CPC) bidding is to:

Which is a benefit of advertising online?

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

Which is a best practice for optimizing a display ad campaign?

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

Which is true of negative keywords on the Google Display Network?

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

A lower CPA does not necessarily indicate higher profit. Why?

Which formula represents how Ad Rank is determined on Google search?

What happens when a campaign consistently meets its average daily budget?

Google AdWords: Display Advertising

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters