Exam 7: Print Media

A _____ is a promotional medium that includes an incentive to purchase a product or service in the form of a specialized price reduction.

Newspapers, unlike magazines, do not present a major medium for distribution of printed direct response advertising.

Key advantages of newspapers for direct response advertisers include ________ and relatively fast response.

ROP advertisements commonly have higher rates in newspaper advertising.

Direct mail is relatively inexpensive compared to other forms of direct marketing.

Marketers are able to select specific types of readers by choosing the placement of direct response advertisements within the newspaper in all of the following sections except:

Of all the media used by direct marketers, ________ remains an important one, relying on databases to most effectively reach market segments

Fishing Today, The Plate Collector and Modern Bride Magazine are all examples of _____magazines.

______________ is not among the disadvantages of magazines for direct Marketers.

The placement of a funeral service inquiry ad adjacent to the obituaries is an example of _____.

_____ are related to stuffers but offer the additional advantage of arriving when the recipient has just made a purchase.

The ________ is the most important element of a direct response print advertisement.

Star Supermarkets want to place direct response ads containing coupons in the local newspaper. According to your text, which days would you recommend for ad placement?

An advertisement that is normally positioned at the will of the newspaper is a _____ ad.

The typical response from takeone rack inserts is relatively _____, and the distribution within a single rack is _______.

Preprinted inserts run typically in Sunday editions or on Wednesday or Thursday mornings.

An Ad Note is a small sticker that is placed on the front page of the newspaper that can be peeled off without damaging the newspaper

Magazine direct response copy starts with a request for action and ends with benefits.

According to your text, ______________ are not one of the frequent users of coupons as a promotional medium.

Which of the following factors do not have an influence on the cost of magazine advertising?