Exam 7: Sampling
Exam 1: The Purpose and Process of Marketing Research75 Questions
Exam 2: Research Design and Data Sources75 Questions
Exam 3: Measurement in Marketing Research75 Questions
Exam 4: Causal Designs and Marketing Experiments75 Questions
Exam 5: Data Collection: Exploratory and Conclusive Research75 Questions
Exam 6: Designing Surveys and Data Collection Instruments75 Questions
Exam 7: Sampling75 Questions
Exam 8: Data Analysis and Statistical Methods: Univariate and Bivariate Analyses75 Questions
Exam 9: Multiple Regression: Modeling Multivariate Relationships74 Questions
Exam 10: Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses75 Questions
Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling75 Questions
Exam 12: Advanced Topics, research Frontiers, and Preparing the Final Report75 Questions
Select questions type
To check if the central limit theorem holds for a sample proportion (and therefore can be used for calculating confidence intervals),the value calculated from np(1-p)should be
Free
(Multiple Choice)
4.8/5
(36)
Correct Answer:
B
To calculate the "optimal" sample size,all of the following information is needed except
Free
(Multiple Choice)
4.8/5
(25)
Correct Answer:
D
Suppose a researcher is conducting a bivariate analysis with 5 categories for each variable in the cross-tabulation.Using the practical rule of thumb,what is the recommended minimum total sample size?
Free
(Multiple Choice)
4.9/5
(38)
Correct Answer:
C
All of the following statements about convenience samples are true except
(Multiple Choice)
4.9/5
(35)
A _______________ is,loosely speaking,what researchers wish to make inferences about but for which researchers lack the resources (time,funds,energy)to conduct a full census.
(Multiple Choice)
4.7/5
(37)
Statistical theory,specifically the central limit theorem,tells us that we can be 68 percent certain that the true population mean lies within one standard error from the sample mean.
(True/False)
4.8/5
(30)
Although stratified sampling can be less costly and easier to conduct,it will almost always have a higher standard error of the estimator than a simple random sample.
(True/False)
4.9/5
(29)
All statistical tests,such as calculation of the mean and standard error of the sampling distribution can be calculated and are valid under the following condition(s):
(Multiple Choice)
4.8/5
(32)
All of the following methods of sampling require a complete and accurate list of the elements of the population except
(Multiple Choice)
4.9/5
(32)
Explain the two primary ways a researcher can be assured that each element in an area sample has an equal chance of being selected.
(Essay)
4.8/5
(27)
Although sampling errors tend to decrease with sample size,non-sampling errors tend to increase with sample size.
(True/False)
4.7/5
(28)
As the sample size increases,the confidence interval around a mean will also become larger.
(True/False)
4.9/5
(33)
All of the following statements are true of the required sample size,except that
(Multiple Choice)
4.9/5
(29)
For finite populations,the formula used for calculating the standard error of the sampling distribution of the mean must be modified by the _______________.
(Multiple Choice)
4.8/5
(35)
With non-probability sampling,each element of the population
(Multiple Choice)
4.8/5
(33)
Showing 1 - 20 of 75
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)