Exam 11: Product Concepts

Which of the following is not a business product?

The makers of Tide Detergent recently created "pods" of the product,characterized by a small,square,plastic-wrapped packet that was easier to use.Since it is packaged in these square pods,it requires no measuring and can be transported more easily if one is carrying clothes to a laundromat.This change in packaging is a strategy that can most likely help boost sales in the ____ stage of the product life cycle.

A(n)____ is a concept,philosophy,or image.

The core product element of the total product can include installation,delivery,training,and financing.

Facilities,factories,and production lines with very large equipment are all classified as

The various products carried by a retailer can also have dimensions of width and depth.For example,Dick's Sporting Goods carries sports clothes,shoes,exercise equipment,hunting and fishing equipment,camping supplies,and other products.Bass Pro Shops carries fishing equipment,but has a larger selection of different models and brands.In this case,the product mix of Dick's Sporting Goods is ___,and the product mix of Bass Pro Shops is ____.

Scenario 11.1 Use the following to answer the questions. Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications. -Refer to Scenario 11.1.When Gillette developed the Venus razor in 1998,it was considered to be in the ___ stage of the product life cycle.Today,the Venus razor has several competitors and has increasing profits,most likely an example of the ___ stage.