Question 1

Social media news releases do all the following EXCEPT

Accepted Answer

A)  satisfy traditionalist professors of public relations. 
B)  reach nontraditional journalists. 
C)  include audio, video, and photos. 
D)  reach bloggers and podcasters. 
A)  satisfy traditionalist professors of public relations. 
B)  reach nontraditional journalists. 
C)  include audio, video, and photos. 
D)  reach bloggers and podcasters. A

Question 2

Public relations and journalism students are taught that the lead should include

Accepted Answer

A)  all elements indicated in the subhead. 
B)  the 5 Ws and occasionally the H. 
C)  a well-written quote above all else. 
D)  extensive details. 
A)  all elements indicated in the subhead. 
B)  the 5 Ws and occasionally the H. 
C)  a well-written quote above all else. 
D)  extensive details. B

Question 3

Which of the following is a main trait needed to be an effective public relations writer?

Accepted Answer

A)  knowledge of basic writing principles 
B)  good eye-hand coordination for keyboarding 
C)  skill at surfing the Internet 
D)  ability to multitask 
A)  knowledge of basic writing principles 
B)  good eye-hand coordination for keyboarding 
C)  skill at surfing the Internet 
D)  ability to multitask A

Question 4

A news release that has news value must

Accepted Answer

A)  be newsworthy in the context of the organization. 
B)  must be subjective. 
C)  must be void of attribution 
D)  must include hyperbole 
A)  be newsworthy in the context of the organization. 
B)  must be subjective. 
C)  must be void of attribution 
D)  must include hyperbole

Question 5

A story that touches on an emotional experience uses the ________ angle.

Accepted Answer

A)  oddity 
B)  crisis 
C)  impact 
D)  human interest 
A)  oddity 
B)  crisis 
C)  impact 
D)  human interest

Question 6

Which of the following is true of "style" in writing?

Accepted Answer

A)  It must be flexible. 
B)  It is more critical than content. 
C)  It should use language that hasn't changed over time. 
D)  It can be overlooked in the interest of putting out a story quickly. 
A)  It must be flexible. 
B)  It is more critical than content. 
C)  It should use language that hasn't changed over time. 
D)  It can be overlooked in the interest of putting out a story quickly.

Question 7

A frequent complaint from prospective employers about candidates for their public relations department is that they are "horrible writers."

Accepted Answer

A) True 
 B)False

Question 8

The four-part formula for writers includes which of the following:

Accepted Answer

A)  start with an idea before you start writing 
B)  avoid making drafts 
C)  add fancy words and abstract ideas 
D)  target as many people as possible 
A)  start with an idea before you start writing 
B)  avoid making drafts 
C)  add fancy words and abstract ideas 
D)  target as many people as possible

Question 9

What should a student aspiring to enter the world of public relations know about social media and writing for it?

Accepted Answer

News releases today do not need to be ne

Question 10

A solid news release should eschew jargon and hyperbole.

Accepted Answer

A) True 
 B)False

Question 11

A research scientist working for your company finds a cure for cancer, and you're asked to write the release. The newsworthy element inherent in the story is

Accepted Answer

A)  oddity. 
B)  impact. 
C)  prominence. 
D)  conflict. 
A)  oddity. 
B)  impact. 
C)  prominence. 
D)  conflict.

Question 12

Which of the following is NOT an advantage a reader has over a listener?

Accepted Answer

A)  opportunity to scan material 
B)  opportunity to study specific words and phrases 
C)  opportunity to encounter material only once 
D)  opportunity to dart ahead 
A)  opportunity to scan material 
B)  opportunity to study specific words and phrases 
C)  opportunity to encounter material only once 
D)  opportunity to dart ahead

Question 13

A lead is

Accepted Answer

A)  what graphic artists call space between type-set words. 
B)  another name for the inverted pyramid. 
C)  the first one or two sentences or first paragraph in a news story. 
D)  the dramatic close in a news release. 
A)  what graphic artists call space between type-set words. 
B)  another name for the inverted pyramid. 
C)  the first one or two sentences or first paragraph in a news story. 
D)  the dramatic close in a news release.

Question 14

Which of the following is NOT an objective of public relations writing?

Accepted Answer

A)  to motivate 
B)  to inform 
C)  to persuade 
D)  to differentiate 
A)  to motivate 
B)  to inform 
C)  to persuade 
D)  to differentiate

Question 15

The ability to write clearly, easily, coherently, and quickly distinguishes practitioners of public relations from other functionaries in an organization.

Accepted Answer

A) True 
 B)False

Question 16

Essential to effective writing- whether you're a novelist or public relations writer-is devising an idea and then stating it simply and clearly for a particular audience.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following rules about editing does not apply to Internet newswriting?

Accepted Answer

A)  Follow the A's and B's of writing. 
B)  Carefully self-edit. 
C)  Use passive verbs whenever possible. 
D)  Avoid redundancies. 
A)  Follow the A's and B's of writing. 
B)  Carefully self-edit. 
C)  Use passive verbs whenever possible. 
D)  Avoid redundancies.

Question 18

Of great importance when writing for the ear is to

Accepted Answer

A)  use passive verbs. 
B)  be brief. 
C)  avoid using contractions. 
D)  use complex sentence structure. 
A)  use passive verbs. 
B)  be brief. 
C)  avoid using contractions. 
D)  use complex sentence structure.

Question 19

To avoid misspellings,

Accepted Answer

A)  always find an alternative word. 
B)  verify words in a dictionary. 
C)  use a spell checker on your software. 
D)  always use the second spelling offered in a dictionary. 
A)  always find an alternative word. 
B)  verify words in a dictionary. 
C)  use a spell checker on your software. 
D)  always use the second spelling offered in a dictionary.

Question 20

What advice would Rudolf Flesch give a recent college graduate about how to succeed in public relations writing?

Accepted Answer

Write the way you speak. Write to the po

Social media news releases do all the following EXCEPT

Public relations and journalism students are taught that the lead should include

Which of the following is a main trait needed to be an effective public relations writer?

A news release that has news value must

A story that touches on an emotional experience uses the ________ angle.

Which of the following is true of "style" in writing?

A frequent complaint from prospective employers about candidates for their public relations department is that they are "horrible writers."

The four-part formula for writers includes which of the following:

What should a student aspiring to enter the world of public relations know about social media and writing for it?

A solid news release should eschew jargon and hyperbole.

A research scientist working for your company finds a cure for cancer, and you're asked to write the release. The newsworthy element inherent in the story is

Which of the following is NOT an advantage a reader has over a listener?

A lead is

Which of the following is NOT an objective of public relations writing?

The ability to write clearly, easily, coherently, and quickly distinguishes practitioners of public relations from other functionaries in an organization.

Essential to effective writing- whether you're a novelist or public relations writer-is devising an idea and then stating it simply and clearly for a particular audience.

Which of the following rules about editing does not apply to Internet newswriting?

Of great importance when writing for the ear is to

To avoid misspellings,

What advice would Rudolf Flesch give a recent college graduate about how to succeed in public relations writing?

What Is Public Relations, Anyway?

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters

Exam 15: Public Relations Writing

Social media news releases do all the following EXCEPT

Public relations and journalism students are taught that the lead should include

Which of the following is a main trait needed to be an effective public relations writer?

A news release that has news value must

A story that touches on an emotional experience uses the ________ angle.

Which of the following is true of "style" in writing?

A frequent complaint from prospective employers about candidates for their public relations department is that they are "horrible writers."

The four-part formula for writers includes which of the following:

What should a student aspiring to enter the world of public relations know about social media and writing for it?

A solid news release should eschew jargon and hyperbole.

A research scientist working for your company finds a cure for cancer, and you're asked to write the release. The newsworthy element inherent in the story is

Which of the following is NOT an advantage a reader has over a listener?

A lead is

Which of the following is NOT an objective of public relations writing?

The ability to write clearly, easily, coherently, and quickly distinguishes practitioners of public relations from other functionaries in an organization.

Essential to effective writing- whether you're a novelist or public relations writer-is devising an idea and then stating it simply and clearly for a particular audience.

Which of the following rules about editing does not apply to Internet newswriting?

Of great importance when writing for the ear is to

To avoid misspellings,

What advice would Rudolf Flesch give a recent college graduate about how to succeed in public relations writing?

What Is Public Relations, Anyway?

The Growth of Public Relations

Communication

Public Opinion

Management

Ethics

The Law

Research

Media Relations

Social Media

Employee Relations

Government Relations

Community Relations

International Consumer Relations

Integrated Marketing Communications

Crisis Management

Launching a Career

Filters