Question 1

Marketing communications are emphasizing direct communication with individuals through which of the following media?

Accepted Answer

A)  magazines 
B)  newspapers 
C)  television 
D)  radio 
E)  digital media 
A)  magazines 
B)  newspapers 
C)  television 
D)  radio 
E)  digital media E

Question 2

For each of the following products/services, give an example of direct and indirect competition:
- Cineplex Odeon
- WestJet
- Toronto Star printed edition

Accepted Answer

- Cineplex Odeon: Direct: Famous Players; Indirect: Roy Thomson Hall
- WestJet: Direct: Air Canada; Indirect: VIA Rail
- Toronto Star printed edition: Direct: Globe & Mail printed edition; Indirect: Internet news services

Question 3

Which of the following would have the greatest positive impact on your U.S. vacation plans?

Accepted Answer

A)  The U.S. experiences a recession. 
B)  The North American Free Trade Agreement is terminated. 
C)  Your airline merges with a European carrier. 
D)  The value of the Canadian dollar relative to the U.S. dollar increases by 5 cents. 
E)  The value of the Canadian dollar drops by 5 cents relative to the U.S. dollar. 
A)  The U.S. experiences a recession. 
B)  The North American Free Trade Agreement is terminated. 
C)  Your airline merges with a European carrier. 
D)  The value of the Canadian dollar relative to the U.S. dollar increases by 5 cents. 
E)  The value of the Canadian dollar drops by 5 cents relative to the U.S. dollar. D

Question 4

Which type of Canadian market is regulated by the government to ensure that market control is limited?

Accepted Answer

A)  oligopoly 
B)  pure competition 
C)  monopoly 
D)  monopolistic competition 
E)  direct competition 
A)  oligopoly 
B)  pure competition 
C)  monopoly 
D)  monopolistic competition 
E)  direct competition

Question 5

What is the best description of gross domestic product?

Accepted Answer

A)  The total value of goods and services produced annually in a country. 
B)  The total value of goods and services available for sale in domestic markets. 
C)  The total value of goods and services imported annually into a country. 
D)  The total value of goods and services exported annually from a country. 
E)  The total value of goods and services produced by a domestic manufacturer. 
A)  The total value of goods and services produced annually in a country. 
B)  The total value of goods and services available for sale in domestic markets. 
C)  The total value of goods and services imported annually into a country. 
D)  The total value of goods and services exported annually from a country. 
E)  The total value of goods and services produced by a domestic manufacturer.

Question 6

In 2016, total online sales in Canada were 10% higher than they were in 2012.

Accepted Answer

A) True 
 B)False

Question 7

Loyalty programs, such as Shoppers Drug Mart's Optimum points, encourage loyal purchasing behaviour. Loyalty programs are an example of CRM programs. What is the other essential function of these programs?

Accepted Answer

A)  to provide customer information that can be analyzed 
B)  to provide rewards to the best customers 
C)  to provide market segmentation of customers 
D)  to increase sales 
E)  to enable direct marketing to customers 
A)  to provide customer information that can be analyzed 
B)  to provide rewards to the best customers 
C)  to provide market segmentation of customers 
D)  to increase sales 
E)  to enable direct marketing to customers

Question 8

E-commerce has been widely adopted by marketers because of the growing use of tablets and smartphones.

Accepted Answer

A) True 
 B)False

Question 9

The greying population in Canada is an example of which of the following forces?

Accepted Answer

A)  competitive 
B)  legal 
C)  technological 
D)  economic 
E)  demographic 
A)  competitive 
B)  legal 
C)  technological 
D)  economic 
E)  demographic

Question 10

Which of the following is an example of an economic condition that will influence a firm's marketing activity?

Accepted Answer

A)  Interest rates will decrease next year. 
B)  The birth rate will decline next year. 
C)  The rise in education levels will continue. 
D)  The role of women in society is changing. 
E)  Technology will continue to advance at a rapid pace. 
A)  Interest rates will decrease next year. 
B)  The birth rate will decline next year. 
C)  The rise in education levels will continue. 
D)  The role of women in society is changing. 
E)  Technology will continue to advance at a rapid pace.

Question 11

Privacy has become an important issue for Canadian businesses. What Canadian legislation addresses privacy issues for business? Why has this legislation become important?

Accepted Answer

The Privacy Act respects the rights of C

Question 12

Mass customization is a system that can personalize messages to a target audience of one.

Accepted Answer

A) True 
 B)False

Question 13

In 2017, the Government of Canada announced which changes to food labelling laws?

Accepted Answer

A)  Standardizing serving sizes, changing recommended daily values. 
B)  Using more scientific language to gain credibility with the medical community. 
C)  Allowing for fewer health claims related to fruits and vegetables. 
D)  Allowing more freedom for manufacturers around declaring allergens. 
E)  Ensuring that all food colours be listed by their chemical designations. 
A)  Standardizing serving sizes, changing recommended daily values. 
B)  Using more scientific language to gain credibility with the medical community. 
C)  Allowing for fewer health claims related to fruits and vegetables. 
D)  Allowing more freedom for manufacturers around declaring allergens. 
E)  Ensuring that all food colours be listed by their chemical designations.

Question 14

What is the term for a competitive strategy from substitute products offering the same benefits to customers?

Accepted Answer

A)  pure competition 
B)  indirect competition 
C)  free enterprise 
D)  alternate competition 
E)  direct competition 
A)  pure competition 
B)  indirect competition 
C)  free enterprise 
D)  alternate competition 
E)  direct competition

Question 15

Canada is a diverse country where the makeup of the population is continuing to shift away from one of a predominantly European background. Speak to at least one of Canada's diverse subcultures and provide an example of how a company is responding to these changes.

Accepted Answer

Subcultures include:
- Aboriginal popula

Question 16

Essentially, families are getting larger and more traditional in structure.

Accepted Answer

A) True 
 B)False

Question 17

Canadian organizations that export to the United States must consider the relative value of both countries' currencies. As the Canadian dollar rises in value relative to the U.S. dollar, the economic environment of trade between these two countries is changing. Describe how this trend is impacting trade between these two countries.

Accepted Answer

Canadian companies have traditionally en

Question 18

Consumers doing research online is evidence that education and technology are producing more informed consumers.

Accepted Answer

A) True 
 B)False

Question 19

What kind of market structure is an oligopoly?

Accepted Answer

A)  One where one firm serves an entire market. 
B)  One where many firms market essentially the same products. 
C)  One where a few large firms dominate the market. 
D)  One where many firms offer products with unique features and prices. 
E)  One where only a few products are sold. 
A)  One where one firm serves an entire market. 
B)  One where many firms market essentially the same products. 
C)  One where a few large firms dominate the market. 
D)  One where many firms offer products with unique features and prices. 
E)  One where only a few products are sold.

Question 20

Panasonic established the Green Plan 2018 initiative, which is

Accepted Answer

A)  a plan led by the legal department to ensure compliance with all environmental regulations. 
B)  a marketing communications program designed to inspire consumers to make better choices. 
C)  a set of measures designed to create products that have less impact on the environment. 
D)  a branding initiative that shifts their corporate colours to shades of green. 
E)  a set of competitive actions that will ensure Panasonic earns higher profits in 2018. 
A)  a plan led by the legal department to ensure compliance with all environmental regulations. 
B)  a marketing communications program designed to inspire consumers to make better choices. 
C)  a set of measures designed to create products that have less impact on the environment. 
D)  a branding initiative that shifts their corporate colours to shades of green. 
E)  a set of competitive actions that will ensure Panasonic earns higher profits in 2018.

Marketing communications are emphasizing direct communication with individuals through which of the following media?

For each of the following products/services, give an example of direct and indirect competition: - Cineplex Odeon - WestJet - Toronto Star printed edition

Which of the following would have the greatest positive impact on your U.S. vacation plans?

Which type of Canadian market is regulated by the government to ensure that market control is limited?

What is the best description of gross domestic product?

In 2016, total online sales in Canada were 10% higher than they were in 2012.

Loyalty programs, such as Shoppers Drug Mart's Optimum points, encourage loyal purchasing behaviour. Loyalty programs are an example of CRM programs. What is the other essential function of these programs?

E-commerce has been widely adopted by marketers because of the growing use of tablets and smartphones.

The greying population in Canada is an example of which of the following forces?

Which of the following is an example of an economic condition that will influence a firm's marketing activity?

Privacy has become an important issue for Canadian businesses. What Canadian legislation addresses privacy issues for business? Why has this legislation become important?

Mass customization is a system that can personalize messages to a target audience of one.

In 2017, the Government of Canada announced which changes to food labelling laws?

What is the term for a competitive strategy from substitute products offering the same benefits to customers?

Canada is a diverse country where the makeup of the population is continuing to shift away from one of a predominantly European background. Speak to at least one of Canada's diverse subcultures and provide an example of how a company is responding to these changes.

Essentially, families are getting larger and more traditional in structure.

Consumers doing research online is evidence that education and technology are producing more informed consumers.

What kind of market structure is an oligopoly?

Panasonic established the Green Plan 2018 initiative, which is

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters

Exam 2: The External Marketing Environment

Marketing communications are emphasizing direct communication with individuals through which of the following media?

For each of the following products/services, give an example of direct and indirect competition: - Cineplex Odeon - WestJet - Toronto Star printed edition

Which of the following would have the greatest positive impact on your U.S. vacation plans?

Which type of Canadian market is regulated by the government to ensure that market control is limited?

What is the best description of gross domestic product?

In 2016, total online sales in Canada were 10% higher than they were in 2012.

Loyalty programs, such as Shoppers Drug Mart's Optimum points, encourage loyal purchasing behaviour. Loyalty programs are an example of CRM programs. What is the other essential function of these programs?

E-commerce has been widely adopted by marketers because of the growing use of tablets and smartphones.

The greying population in Canada is an example of which of the following forces?

Which of the following is an example of an economic condition that will influence a firm's marketing activity?

Privacy has become an important issue for Canadian businesses. What Canadian legislation addresses privacy issues for business? Why has this legislation become important?

Mass customization is a system that can personalize messages to a target audience of one.

In 2017, the Government of Canada announced which changes to food labelling laws?

What is the term for a competitive strategy from substitute products offering the same benefits to customers?

Canada is a diverse country where the makeup of the population is continuing to shift away from one of a predominantly European background. Speak to at least one of Canada's diverse subcultures and provide an example of how a company is responding to these changes.

Essentially, families are getting larger and more traditional in structure.

Consumers doing research online is evidence that education and technology are producing more informed consumers.

What kind of market structure is an oligopoly?

Panasonic established the Green Plan 2018 initiative, which is

Contemporary Marketing

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Strategy

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters