Question 1

Channels that contain intermediaries are indirect.

Accepted Answer

A) True 
 B)False

Question 2

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

Two or more companies at one level may j

Question 3

Which of the following is the best example of a direct channel?

Accepted Answer

A)  J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center, and the Design Center then sells it to consumers. 
B)  Family Dollar Store sells modeling clay to school-age children. 
C)  A wholesaler sells candy to convenience stores, who then sell it to store patrons. 
D)  Farmer Mintz sells corn to the Hughes household, who will eat it for supper. 
E)  A farmer in Colombia sells flowers to an international broker, who makes sure the flowers reach consumers in the United States. 
A)  J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center, and the Design Center then sells it to consumers. 
B)  Family Dollar Store sells modeling clay to school-age children. 
C)  A wholesaler sells candy to convenience stores, who then sell it to store patrons. 
D)  Farmer Mintz sells corn to the Hughes household, who will eat it for supper. 
E)  A farmer in Colombia sells flowers to an international broker, who makes sure the flowers reach consumers in the United States.

Question 4

Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products?

Accepted Answer

A)  exclusive 
B)  intensive 
C)  selective 
D)  dual 
E)  multiple 
A)  exclusive 
B)  intensive 
C)  selective 
D)  dual 
E)  multiple

Question 5

The producer-retailer-consumer channel is ________.

Accepted Answer

A)  the most efficient channel 
B)  also referred to as a triple channel 
C)  the shortest indirect channel 
D)  the shortest direct channel 
E)  a rarely used channel form 
A)  the most efficient channel 
B)  also referred to as a triple channel 
C)  the shortest indirect channel 
D)  the shortest direct channel 
E)  a rarely used channel form

Question 6

In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity.

Accepted Answer

A)  franchise 
B)  corporate VMS 
C)  horizontal marketing system 
D)  multiple distribution system 
E)  conventional marketing system 
A)  franchise 
B)  corporate VMS 
C)  horizontal marketing system 
D)  multiple distribution system 
E)  conventional marketing system

Question 7

A major manufacturer of bread sells its finished products to a grocery store chain. This grocery store then sells the bread to its customers. What type of channel of distribution is this, and what are the levels of distribution?

Accepted Answer

This is a typical consumer cha

Question 8

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

Accepted Answer

A)  independent 
B)  product-related 
C)  contract 
D)  merchant 
E)  domestic 
A)  independent 
B)  product-related 
C)  contract 
D)  merchant 
E)  domestic

Question 9

Which of the following statements about a vertical marketing system (VMS) is true?

Accepted Answer

A)  A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B)  Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C)  The three types of vertical marketing systems are independent, conventional, and customized. 
D)  Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E)  Conventional marketing systems are more efficient than vertical marketing systems. 
A)  A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. 
B)  Members of a VMS operate totally independently of one another outside of buying and selling one another's products. 
C)  The three types of vertical marketing systems are independent, conventional, and customized. 
D)  Channel conflict is a more serious problem in a vertical marketing system than in a conventional marketing system. 
E)  Conventional marketing systems are more efficient than vertical marketing systems.

Question 10

What types of products are intensively distributed?

Accepted Answer

These products must be availab

Question 11

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

Accepted Answer

A)  cash-and-carry wholesaler 
B)  broker 
C)  retailer 
D)  wholesaler 
E)  commission merchant 
A)  cash-and-carry wholesaler 
B)  broker 
C)  retailer 
D)  wholesaler 
E)  commission merchant

Question 12

Exchanges that occur in the grey market are illegal.

Accepted Answer

A) True 
 B)False

Question 13

Railroads are best for carrying coal, iron ore, grain, and lumber over long distances.

Accepted Answer

A) True 
 B)False

Question 14

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

Accepted Answer

A)  franchise licenses 
B)  single ownership 
C)  mass distribution 
D)  a limited number of intermediaries 
E)  contractual agreements 
A)  franchise licenses 
B)  single ownership 
C)  mass distribution 
D)  a limited number of intermediaries 
E)  contractual agreements

Question 15

An intermediary who ________ legally owns the goods being handled.

Accepted Answer

A)  breaks bulk 
B)  takes title 
C)  creates assortments 
D)  takes consignments 
E)  earns commission 
A)  breaks bulk 
B)  takes title 
C)  creates assortments 
D)  takes consignments 
E)  earns commission

Question 16

When Sherwin-Williams Paint Company has single ownership of integrated, successive stages of production, distribution and retail, it has created a corporate VMS.

Accepted Answer

A) True 
 B)False

Question 17

Explain why inventory control has such a major impact on the costs of logistics.

Accepted Answer

If supplies of a product are too low to

Question 18

A U.S. wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.

Accepted Answer

A) True 
 B)False

Question 19

Marketers of subscription boxes provide the distribution channel function of creating assortments.

Accepted Answer

A) True 
 B)False

Question 20

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.

Accepted Answer

A)  a horizontal marketing system 
B)  an administered vertical marketing system 
C)  a corporate vertical marketing system 
D)  a conventional marketing system 
E)  a multiple distribution system 
A)  a horizontal marketing system 
B)  an administered vertical marketing system 
C)  a corporate vertical marketing system 
D)  a conventional marketing system 
E)  a multiple distribution system

Channels that contain intermediaries are indirect.

How can a firm benefit from participating in a horizontal marketing system?

Which of the following is the best example of a direct channel?

Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products?

The producer-retailer-consumer channel is ________.

In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity.

A major manufacturer of bread sells its finished products to a grocery store chain. This grocery store then sells the bread to its customers. What type of channel of distribution is this, and what are the levels of distribution?

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

Which of the following statements about a vertical marketing system (VMS) is true?

What types of products are intensively distributed?

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

Exchanges that occur in the grey market are illegal.

Railroads are best for carrying coal, iron ore, grain, and lumber over long distances.

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

An intermediary who ________ legally owns the goods being handled.

When Sherwin-Williams Paint Company has single ownership of integrated, successive stages of production, distribution and retail, it has created a corporate VMS.

Explain why inventory control has such a major impact on the costs of logistics.

A U.S. wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.

Marketers of subscription boxes provide the distribution channel function of creating assortments.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

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Exam 11: Deliver the Goods: Determine the Distribution Strategy

Channels that contain intermediaries are indirect.

How can a firm benefit from participating in a horizontal marketing system?

Which of the following is the best example of a direct channel?

Which type of distribution is used when the producer wants to place its products with more than one, but fewer than all, of the intermediaries who are willing to carry its products?

The producer-retailer-consumer channel is ________.

In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity.

A major manufacturer of bread sells its finished products to a grocery store chain. This grocery store then sells the bread to its customers. What type of channel of distribution is this, and what are the levels of distribution?

Conventional distribution channels consist of one or more ________ producers, wholesalers, and retailers.

Which of the following statements about a vertical marketing system (VMS) is true?

What types of products are intensively distributed?

A ________ brings buyers and sellers together and facilitates transactions, typically charging a fee after a transaction is completed.

Exchanges that occur in the grey market are illegal.

Railroads are best for carrying coal, iron ore, grain, and lumber over long distances.

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

An intermediary who ________ legally owns the goods being handled.

When Sherwin-Williams Paint Company has single ownership of integrated, successive stages of production, distribution and retail, it has created a corporate VMS.

Explain why inventory control has such a major impact on the costs of logistics.

A U.S. wool producer that wants to export its product to Europe could use a selling agent or a merchandise broker.

Marketers of subscription boxes provide the distribution channel function of creating assortments.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters