Exam 11: Deliver the Goods: Determine the Distribution Strategy
Exam 1: Welcome to the World of Marketing: Create and Deliver Value151 Questions
Exam 2: Global, Ethical, and Sustainable Marketing155 Questions
Exam 3: Strategic Market Planning156 Questions
Exam 4: Market Research155 Questions
Exam 5: Marketing Analytics: Welcome to the Era of Big Data150 Questions
Exam 6: Understand Consumer and Business Markets155 Questions
Exam 7: Segmentation, Target Marketing, and Positioning152 Questions
Exam 8: Product I: Innovation and New Product Development152 Questions
Exam 9: Product Ii: Product Strategy, Branding, and Product Management155 Questions
Exam 10: Price: What Is the Value Proposition Worth162 Questions
Exam 11: Deliver the Goods: Determine the Distribution Strategy161 Questions
Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks170 Questions
Exam 13: Promotion I: Advertising and Sales Promotion165 Questions
Exam 14: Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations170 Questions
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Traditional record labels are now able to control the online distribution piracy problems that had plagued the music industry in the past.
(True/False)
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Sales branches are independent wholesalers that are allowed to operate only in specific geographical territories.
(True/False)
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Which of the following are manufacturer-owned facilities that carry inventory and provide sales and services to customers?
(Multiple Choice)
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Wholesalers and retailers create efficiencies in the flow of goods from producer to end consumer by ________ when they provide a variety of products in one location.
(Multiple Choice)
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Which of the following is true about sales branches, sales offices, and manufacturers' showrooms?
(Multiple Choice)
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Supply chain management includes the coordination of both the physical movement of goods and the sharing of information about those goods.
(True/False)
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Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?
(Multiple Choice)
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An appliance, television, and stereo dealer serves as an authorized repair center, provides maintenance contracts, and sells essential supplies to customers. What types of channel functions are being implemented by this dealer?
(Essay)
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Channel members can help producers by identifying customer complaints, customer preferences, and new competitors in the market. These are all examples of the ________ function of channel intermediaries.
(Multiple Choice)
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Which of the following is a distribution system that uses different channels and communication methods to reach and serve a target market?
(Multiple Choice)
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Which of the following includes all the activities necessary to convert raw materials into a good or service and put it in the hands of the consumer or business customer?
(Multiple Choice)
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Drop shippers do all of the following EXCEPT which of the following?
(Multiple Choice)
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Limited-service wholesalers do not take title to the merchandise they handle.
(True/False)
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The producer and the final consumer are part of every type of channel of distribution.
(True/False)
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Through a process of ________, traditional intermediaries are being eliminated as many companies question the value added by layers in the distribution channel.
(Multiple Choice)
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Reverse logistics are becoming even more important as more firms seriously consider sustainability as a competitive advantage.
(True/False)
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Which stage of activity in logistics involves shipping the product out to customers?
(Multiple Choice)
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