Exam 11: Deliver the Goods: Determine the Distribution Strategy

A selective distribution strategy is most suitable for which consumer product category?

Limited-service merchant wholesalers are less likely than full-service merchant wholesalers to do which of the following?

Explain the concept of the supply chain.

Why would a manufacturer want to prevent its products from being sold in the grey market?

A supply chain relies on profitable relationships all along the way. How might Walmart rely on its marketing partners in order to offer low prices?

What type of utility does warehousing provide to consumers by holding onto products until consumers need them?

Which of the following is another name for the channel leader?

The fastest and most expensive mode of transportation is ________.

Grayville Rock and Gravel, located in a seaport town, sells rock, gravel, and sand to local markets. It has just been awarded a contract with a company 500 miles down the coast. Management should consider switching from truck to ________ transport to save money.

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands, no more and no less?

Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel?

Through the practice of ________, a channel member sells a product through channels that the manufacturer did not authorize.

A retailer cooperative is a form of a(n) ________ vertical marketing system (VMS).

Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

It is most accurate to say that channels of distribution provide which of the following?

How might a channel leader stimulate channel cooperation?

Which of the following do manufacturers typically NOT use as a factor in deciding which mode of transportation to use for a product?

A restaurant that features a serve-yourself buffet, which eliminates the need for a full wait staff, is using disintermediation.

The theft and unauthorized repurposing of intellectual material via the Internet is called ________.

Tiffany & Co jewelry can only be found in a very limited number of intermediaries. This is an example of ________ distribution.