Exam 11: Deliver the Goods: Determine the Distribution Strategy

Retailers handle the financial exchange when a customer pays for a product. This is an example of the ________ function of channel intermediaries.

Wholesalers and retailers purchase large quantities of goods from manufacturers but sell only one or a few at a time to many different customers. This process is called ________.

A husband and wife have a small store that is located at a beach resort. The only products sold at this store are hand-dipped and sculptured candles made by this couple. Marketers would classify the channel of distribution for these candles as ________.

Why are direct channels of distribution common in business-to-business markets dealing with high-dollar, high-profit items?

A franchise organization is a type of contractual VMS.

Which stage of activity in logistics involves waste disposal and recycling?

Nita can visit her local supermarket and buy a dozen roses, a gallon of milk, two birthday cards, a bag of cat litter, and a pan for roasting a turkey. This illustrates how channels of distribution benefit consumers by ________.

During ________ the company receives materials it needs to manufacture its products.

Always Fresh Produce Company has a route selling to more than 100 groceries, schools, and restaurants at wholesale prices. Last week the owners opened up a walk-in discounted consumer produce outlet. Always Fresh is now using a dual distribution system.

Once an organization has developed its distribution objectives, it should next ________.

Manufacturers' ________, also called manufacturers' representatives, represent a buyer or seller on an ongoing basis.

Drop shippers do all of the following EXCEPT which one?

Which of the following describes a comprehensive approach to collecting, organizing, storing, and retrieving a firm's information assets?

Which type of vertical marketing system (VMS) gives an organization more control over resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location. The pickers are engaged in ________.

Middlemen is an older term for intermediaries.

To a producer of goods, a greater number of channel levels means ________.

Explain the rationale for identifying the best modes of transportation for a product.

Marketing logistics involves which of the following types of distribution flows?

An environmental analysis is an important step in distribution planning.