Exam 5: Internal Scanning and Organizational Analysis
According to the text, which one of the following is NOT descriptive of a corporation's culture?
B
Discuss the three basic organizational structures.
The three basic organizational structures are the simple, functional, and divisional.The simple structure has no functional or product categories and is appropriate for a small, entrepreneur-dominated company with one or two product lines that operates in a reasonably small, easily identifiable market niche.Employees tend to be generalists and jacks-of-all-trades.The functional structure is appropriate for a medium-sized firm with several product lines in one industry.Employees tend to be specialists in the business functions important to that industry.The divisional structure is appropriate for a large corporation with many product lines in several related industries.Employees tend to be functional specialists organized according to product-market distinctions.
Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called
C
The term that describes putting once isolated specialists together to work and compare notes in a collective product design effort is called
Discuss the two characteristics that determine the sustainability of a firm's distinctive competency.
A company's center of gravity is the part of the value chain that is most important to the company and the point where its greatest expertise and core competencies lie.
An example of the promotion variable of the marketing mix is
When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of
A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the
A current trend in corporate information systems is the increasing use of the Internet for marketing, intranets for internal communication, and extranets for logistics and distribution.
Cultural integration is the degree to which members of a unit accept the norms, values, or other culture content associated with the unit.
Things that a corporation can do exceedingly well across the corporation are called
The process of taking a new technology from the laboratory to the marketplace is called
Which of the following is NOT a primary activity of the value chain?
Resources are the organization's assets and are the basic building blocks of the organization.
A functional structure is appropriate for a medium sized firm with several product lines in one industry.
Which of the following is NOT one of the four question areas Barney proposes in his VRIO framework used to evaluate a firm's key resources?
The concept that suggests that unit production costs decline by some fixed percent each time the total accumulated volume of production in units doubles is referred to as
Which one of the following best describes a divisional structure?
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