Question 1

A statistic summarizing the strength of association between two metric variables is called the ________.

Accepted Answer

A) product moment correlation 
B) covariance correlation 
C) inverse correlation 
D) bivariate correlation 
E) F-statistic 
A) product moment correlation 
B) covariance correlation 
C) inverse correlation 
D) bivariate correlation 
E) F-statistic

Question 2

According to the text, the t distribution is similar to the normal distribution in appearance.

Accepted Answer

A) True 
 B)False

Question 3

The product moment correlation is also referred to as regression correlation.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

Accepted Answer

A) The market share for the new product will exceed 15 percent. 
B) The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany. 
C) At least 65 percent of customers will like the new package design. 
D) The average monthly household expenditure on groceries exceeds $500. 
E) The new service plan will be preferred by at least 70 percent of the customers. 
A) The market share for the new product will exceed 15 percent. 
B) The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany. 
C) At least 65 percent of customers will like the new package design. 
D) The average monthly household expenditure on groceries exceeds $500. 
E) The new service plan will be preferred by at least 70 percent of the customers.

Question 5

According to the text, samples drawn randomly from different populations are termed independent samples.

Accepted Answer

A) True 
 B)False

Question 6

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

Accepted Answer

A) Non-parametric tests 
B) Parametric tests 
C) Parallel tests 
D) Regression tests 
E) Interval tests 
A) Non-parametric tests 
B) Parametric tests 
C) Parallel tests 
D) Regression tests 
E) Interval tests

Question 7

In many marketing research applications, the observations for two groups are not selected from independent samples.Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents.

Accepted Answer

A) distributed samples 
B) independent samples 
C) paired samples 
D) random samples 
E) divergent samples 
A) distributed samples 
B) independent samples 
C) paired samples 
D) random samples 
E) divergent samples

Question 8

Parametric tests provide inferences for making statements about the means of parent populations.

Accepted Answer

A) True 
 B)False

Question 9

A frequency distribution that depends on two sets of degrees of freedom is called a(n)________.

Accepted Answer

A) p distribution 
B) t distribution 
C) F distribution 
D) z distribution 
E) chi-square distribution 
A) p distribution 
B) t distribution 
C) F distribution 
D) z distribution 
E) chi-square distribution

Question 10

In multiple regression, if the overall null hypothesis is rejected, we know which specific coefficients (βis)are nonzero.

Accepted Answer

A) True 
 B)False

Question 11

The ________ coefficient is the slope obtained by the regression of y on x when the data are standardized.

Accepted Answer

A) random regression 
B) standardized regression 
C) bipolar regression 
D) alternate regression 
E) alpha 
A) random regression 
B) standardized regression 
C) bipolar regression 
D) alternate regression 
E) alpha

Question 12

In the case of conducting the t-test on the means of two samples of observations, the samples can be ________ or ________.

Accepted Answer

A) independent; random 
B) random; exclusive 
C) exclusive; dependent 
D) independent; paired 
E) set-up; breakdown 
A) independent; random 
B) random; exclusive 
C) exclusive; dependent 
D) independent; paired 
E) set-up; breakdown

Question 13

Multiple regression is a statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable.

Accepted Answer

A) True 
 B)False

Question 14

________ tests provide inferences for making statements about the means of parent populations.

Accepted Answer

A) Non-parametric tests 
B) Parametric tests 
C) Parallel tests 
D) Regression tests 
E) Parent population tests 
A) Non-parametric tests 
B) Parametric tests 
C) Parallel tests 
D) Regression tests 
E) Parent population tests

Question 15

According to the text, the ________ can be conducted on the means of one sample or two samples of observations.

Accepted Answer

A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) k-means test 
A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) k-means test

Question 16

The product moment correlation is also referred to as all of the following EXCEPT ________.

Accepted Answer

A) simple correlation 
B) bivariate correlation 
C) correlation coefficient 
D) Pearson correlation 
E) F-statistic 
A) simple correlation 
B) bivariate correlation 
C) correlation coefficient 
D) Pearson correlation 
E) F-statistic

Question 17

The F statistic is computed as the ratio of two sample means.

Accepted Answer

A) True 
 B)False

Question 18

Two samples that are not experimentally related are called ________.

Accepted Answer

A) independent samples 
B) dependent samples 
C) parallel samples 
D) exclusive samples 
E) non-experimental samples 
A) independent samples 
B) dependent samples 
C) parallel samples 
D) exclusive samples 
E) non-experimental samples

Question 19

A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the z-test.

Accepted Answer

A) True 
 B)False

Question 20

________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Accepted Answer

A) Regression analysis 
B) Covariance analysis 
C) Deviation analysis 
D) Correlation analysis 
E) Functional linear analysis 
A) Regression analysis 
B) Covariance analysis 
C) Deviation analysis 
D) Correlation analysis 
E) Functional linear analysis

A statistic summarizing the strength of association between two metric variables is called the ________.

According to the text, the t distribution is similar to the normal distribution in appearance.

The product moment correlation is also referred to as regression correlation.

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

According to the text, samples drawn randomly from different populations are termed independent samples.

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

In many marketing research applications, the observations for two groups are not selected from independent samples.Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents.

Parametric tests provide inferences for making statements about the means of parent populations.

A frequency distribution that depends on two sets of degrees of freedom is called a(n)________.

In multiple regression, if the overall null hypothesis is rejected, we know which specific coefficients (βis)are nonzero.

The ________ coefficient is the slope obtained by the regression of y on x when the data are standardized.

In the case of conducting the t-test on the means of two samples of observations, the samples can be or .

Multiple regression is a statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable.

________ tests provide inferences for making statements about the means of parent populations.

According to the text, the ________ can be conducted on the means of one sample or two samples of observations.

The product moment correlation is also referred to as all of the following EXCEPT ________.

The F statistic is computed as the ratio of two sample means.

Two samples that are not experimentally related are called ________.

A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the z-test.

________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

A statistic summarizing the strength of association between two metric variables is called the ________.

According to the text, the t distribution is similar to the normal distribution in appearance.

The product moment correlation is also referred to as regression correlation.

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

According to the text, samples drawn randomly from different populations are termed independent samples.

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

In many marketing research applications, the observations for two groups are not selected from independent samples.Rather, the observations relate to ________ in that the two sets of observations relate to the same respondents.

Parametric tests provide inferences for making statements about the means of parent populations.

A frequency distribution that depends on two sets of degrees of freedom is called a(n)________.

In multiple regression, if the overall null hypothesis is rejected, we know which specific coefficients (βis)are nonzero.

The ________ coefficient is the slope obtained by the regression of y on x when the data are standardized.

In the case of conducting the t-test on the means of two samples of observations, the samples can be ________ or ________.

Multiple regression is a statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable.

________ tests provide inferences for making statements about the means of parent populations.

According to the text, the ________ can be conducted on the means of one sample or two samples of observations.

The product moment correlation is also referred to as all of the following EXCEPT ________.

The F statistic is computed as the ratio of two sample means.

Two samples that are not experimentally related are called ________.

A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the z-test.

________ is a statistical procedure for analyzing associative relationships between a metric dependent variable and one or more independent variables.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

In the case of conducting the t-test on the means of two samples of observations, the samples can be or .