Exam 8: Questionnaire and Form Design

________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

(Multiple Choice)

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Question 41

Which of the following types of information is the most important aspect of a marketing research study?

(Multiple Choice)

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Question 42

The last step in the questionnaire design process is to reproduce the questionnaire.

(True/False)

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Question 43

When respondents are unable to articulate a response to a question, this usually indicates they have no opinion on that topic.

(True/False)

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Question 44

A(n)________ is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

(Multiple Choice)

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Question 45

Open-ended questions are most useful in ________ and as opening questions.

(Multiple Choice)

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Question 46

In wording questions, the researcher should avoid doing all of the following EXCEPT ________.

(Multiple Choice)

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Question 47

Which of the following is the last step in the questionnaire design process?

(Multiple Choice)

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Question 48

Questions regarding identification information generally come before questions regarding demographics.

(True/False)

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Question 49

Classification information is considered most sensitive and, therefore, should appear at the very end of the questionnaire.

(True/False)

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Question 50

To increase the likelihood of obtaining sensitive information, such topics should be placed in the middle of the questionnaire.

(True/False)

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Question 51

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

(True/False)

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Question 52

Which of the following is NOT a situation in which respondents are likely to refuse to answer a survey question?

(Multiple Choice)

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Question 53

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

(True/False)

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Question 54

Identification information is a type of information obtained in a questionnaire that includes name, address, and phone number.

(True/False)

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Question 55

Which of the following is the first step in the questionnaire design process?

(Multiple Choice)

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Question 56

Basic information is the most important aspect of a marketing research study.

(True/False)

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Question 57

Open-ended is a popular form of structured question.

(True/False)

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Question 58

Which of the following types of information is considered most sensitive and, therefore, should appear at the end of the questionnaire?

(Multiple Choice)

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Question 59

In a short essay, define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.

(Essay)

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Question 60

Showing 41 - 60 of 87

________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Which of the following types of information is the most important aspect of a marketing research study?

The last step in the questionnaire design process is to reproduce the questionnaire.

When respondents are unable to articulate a response to a question, this usually indicates they have no opinion on that topic.

A(n)________ is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

Open-ended questions are most useful in ________ and as opening questions.

In wording questions, the researcher should avoid doing all of the following EXCEPT ________.

Which of the following is the last step in the questionnaire design process?

Questions regarding identification information generally come before questions regarding demographics.

Classification information is considered most sensitive and, therefore, should appear at the very end of the questionnaire.

To increase the likelihood of obtaining sensitive information, such topics should be placed in the middle of the questionnaire.

One consistency in conducting cross-national studies is the universal definition of "household" and "household size" across countries of the world.

Which of the following is NOT a situation in which respondents are likely to refuse to answer a survey question?

Problem-solving information is one of the three types of information that is obtained in a questionnaire.

Identification information is a type of information obtained in a questionnaire that includes name, address, and phone number.

Which of the following is the first step in the questionnaire design process?

Basic information is the most important aspect of a marketing research study.

Open-ended is a popular form of structured question.

Which of the following types of information is considered most sensitive and, therefore, should appear at the end of the questionnaire?

In a short essay, define unstructured questions and discuss at least two advantages and two disadvantages to using these types of questions.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

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