Question 1

A statistic summarizing the strength of association between two metric variables is called the ________.

Accepted Answer

A) product moment correlation 
B) covariance correlation 
C) inverse correlation 
D) bivariate correlation 
E) F-statistic 
A) product moment correlation 
B) covariance correlation 
C) inverse correlation 
D) bivariate correlation 
E) F-statistic A

Question 2

A(n)________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

Accepted Answer

A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) chi-square test 
A) F-test 
B) p-test 
C) t-test 
D) z-test 
E) chi-square test C

Question 3

The two sets of degrees of freedom on which the F distribution depends are the degrees of freedom in the numerator and the degrees of freedom in the denominator.

Accepted Answer

A) True 
 B)False  True

Question 4

Significance testing involves testing the significance of the overall regression equation as well as specific partial regression coefficients.

Accepted Answer

A) True 
 B)False

Question 5

An equation used to explain the results of multiple regression analysis is called the multiple regression model.

Accepted Answer

A) True 
 B)False

Question 6

A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the ________.

Accepted Answer

A) t-test 
B) F-test 
C) p-test 
D) z-test 
E) k-means test 
A) t-test 
B) F-test 
C) p-test 
D) z-test 
E) k-means test

Question 7

In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

Accepted Answer

Independent samples are two sampl

Question 8

________ tests provide inferences for making statements about the means of parent populations.

Accepted Answer

A) Non-parametric tests 
B) Parametric tests 
C) Parallel tests 
D) Regression tests 
E) Parent population tests 
A) Non-parametric tests 
B) Parametric tests 
C) Parallel tests 
D) Regression tests 
E) Parent population tests

Question 9

According to the text, the t distribution is similar to the ________ in appearance.

Accepted Answer

A) parallel distribution 
B) normal distribution 
C) vertical distribution 
D) horizontal distribution 
E) chi-square distribution 
A) parallel distribution 
B) normal distribution 
C) vertical distribution 
D) horizontal distribution 
E) chi-square distribution

Question 10

In the case of conducting the t-test on the means of two samples of observations, the samples can be ________ or ________.

Accepted Answer

A) independent; random 
B) random; exclusive 
C) exclusive; dependent 
D) independent; paired 
E) set-up; breakdown 
A) independent; random 
B) random; exclusive 
C) exclusive; dependent 
D) independent; paired 
E) set-up; breakdown

Question 11

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

Accepted Answer

A) The market share for the new product will exceed 15 percent. 
B) The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany. 
C) At least 65 percent of customers will like the new package design. 
D) The average monthly household expenditure on groceries exceeds $500. 
E) The new service plan will be preferred by at least 70 percent of the customers. 
A) The market share for the new product will exceed 15 percent. 
B) The proportion of households with an Internet connection in the United States exceeds the proportion of those in Germany. 
C) At least 65 percent of customers will like the new package design. 
D) The average monthly household expenditure on groceries exceeds $500. 
E) The new service plan will be preferred by at least 70 percent of the customers.

Question 12

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

Accepted Answer

A) a statistic 
B) p statistic 
C) t statistic 
D) z statistic 
E) bell statistic 
A) a statistic 
B) p statistic 
C) t statistic 
D) z statistic 
E) bell statistic

Question 13

It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

Accepted Answer

A) True 
 B)False

Question 14

The t statistic is calculated by assuming that the sample size is large.

Accepted Answer

A) True 
 B)False

Question 15

________ involves a single dependent variable and two or more independent variables.

Accepted Answer

A) Analysis of variance 
B) Factor analysis 
C) Correlation analysis 
D) Multiple regression 
E) Canonical correlation 
A) Analysis of variance 
B) Factor analysis 
C) Correlation analysis 
D) Multiple regression 
E) Canonical correlation

Question 16

A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

Accepted Answer

A) True 
 B)False

Question 17

In a short essay, discuss multiple regression and the multiple regression model.

Accepted Answer

Multiple regression/ is a statist

Question 18

An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

Accepted Answer

A) True 
 B)False

Question 19

The most popular parametric test is the t-test conducted for examining hypotheses about means.

Accepted Answer

A) True 
 B)False

Question 20

In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

Accepted Answer

A) True 
 B)False

A statistic summarizing the strength of association between two metric variables is called the ________.

A(n)________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

The two sets of degrees of freedom on which the F distribution depends are the degrees of freedom in the numerator and the degrees of freedom in the denominator.

Significance testing involves testing the significance of the overall regression equation as well as specific partial regression coefficients.

An equation used to explain the results of multiple regression analysis is called the multiple regression model.

A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the ________.

In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

________ tests provide inferences for making statements about the means of parent populations.

According to the text, the t distribution is similar to the ________ in appearance.

In the case of conducting the t-test on the means of two samples of observations, the samples can be or .

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

The t statistic is calculated by assuming that the sample size is large.

________ involves a single dependent variable and two or more independent variables.

A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

In a short essay, discuss multiple regression and the multiple regression model.

An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

The most popular parametric test is the t-test conducted for examining hypotheses about means.

In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

A statistic summarizing the strength of association between two metric variables is called the ________.

A(n)________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

The two sets of degrees of freedom on which the F distribution depends are the degrees of freedom in the numerator and the degrees of freedom in the denominator.

Significance testing involves testing the significance of the overall regression equation as well as specific partial regression coefficients.

An equation used to explain the results of multiple regression analysis is called the multiple regression model.

A hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the ________.

In a short essay, describe an independent sample and list at least three hypotheses in marketing that relate to parameters from two different populations.

________ tests provide inferences for making statements about the means of parent populations.

According to the text, the t distribution is similar to the ________ in appearance.

In the case of conducting the t-test on the means of two samples of observations, the samples can be ________ or ________.

Which of the following is NOT an example of a statement that is about a single variable against a known or given standard?

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature.

The t statistic is calculated by assuming that the sample size is large.

________ involves a single dependent variable and two or more independent variables.

A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.

In a short essay, discuss multiple regression and the multiple regression model.

An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

The most popular parametric test is the t-test conducted for examining hypotheses about means.

In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Report Preparation and Presentation

Filters

In the case of conducting the t-test on the means of two samples of observations, the samples can be or .