Exam 3: Selling on the Web

Companies using a digital content revenue model sell rights to access the information they own.

A(n) _____ is a listing of hyperlinks to Web pages.

There has been little consensus on how to measure and charge for site visitor views, even after almost 20 years of experience with the medium.

A(n) _____ almost always includes a Web directory or search engine, but it also includes other features that help visitors find what they are looking for on the Web and thus make the Web more useful.

A revenue model where the seller establishes a brand image, and then uses the strength of that image to sell through printed information mailed to prospective buyers, who place orders by mail or telephone is called the _____ model.

Each different pathway to customers is called a(n) _____.

What are the business objectives of creating an effective online presence?

According to Jeff Bezos, founder of Amazon.com, the _____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

The _____ of a firm include its customers, suppliers, employees, stockholders, neighbors, and the general public.

Putting the customer at the center of all site designs is called a(n) _____ approach to Web design.

_____ can occur whenever sales activities on a company's Web site interfere with its existing sales outlets.

In the _____ model, a firm's employees individually search for, qualify, and contact potential customers.

The Internet is not a mass medium, even though a large number of people now use it and many companies seem to view their Web sites as billboards or broadcasts.

_____ is the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank's Web site.

Companies that have existing sales outlets and distribution networks often worry that their Web sites will take away sales from those outlets and networks.

Web catalog retailers typically refrain from having return policies on unused merchandise.

Most successful advertising on the Web is targeted at specific groups.

Identify the force preventing U.S.professionals from extending their practices on the Web.

Two pioneers of usability testing are _____ and Jakob Nielsen.

Advertisers pay less to have their ad appear near a discussion of a technology related to their product or on a page that reviews the product.