Exam 3: Feasibility Analysis

Katlin Smith is investigating the feasibility of developing an iPhone app to help high school students with math. To get a good handle on the potential demand for her service, Katlin is scrounging around for information wherever she can find it. She even spent two weeks volunteering as a math tutor at a local high school to see how students responded to her methods. Katlin is conducting ________ research.

To test resource sufficiency, a firm should list the ________ most critical non-financial resources that it will need to move its business idea forward and determine if those resources are available.

The most important issues to consider in financial feasibility analysis are total startup cash needed, financial performance of similar businesses, and overall financial attractiveness of the proposed venture.

The Partnering for Success feature in Chapter 3 focuses on the task of finding the right business partner. According to the feature, which of the following is an incorrect rule-of-thumb in finding a business partner?

The two components of industry/target market feasibility analysis are ________.

According to the textbook, two of the most important factors to consider regarding "management prowess" are ________.

The focus in organizational feasibility analysis is on financial resources.

Which of the following is not one of the four areas of feasibility analysis discussed in the textbook?

The two primary issues to consider in organizational feasibility analysis are ________.

________ is the process of determining whether a business idea is viable.

Three commonly utilized methods for determining product/service demand are ________.

Foundersuite, Quirky and Unassumer are Web sites that provide access to ________.

The most important issues to consider in financial feasibility analysis are ________.

Trade journals, industry-related publications, government statistics, and competitors' Web sites are examples of ________ research.

Product/service feasibility analysis is an assessment of the overall appeal of the product or service being proposed.

________ feasibility analysis is conducted to determine whether a proposed business has sufficient management expertise, organizational competence, and resources to successfully launch its business.

Which of the following factors is a negative as it pertains to the financial feasibility of a business venture?

Tracy Brady is in the process of developing an exciting new product in the smartphone industry. She'd like to show a preliminary description of the product to industry experts and prospective customers to solicit their feedback. Tracy should complete and distribute a(n) ________ statement.

Which of the following is incorrect regarding the "total startup cash needed" component of financial feasibility analysis?

The most important issues to consider in financial feasibility analysis are: financial performance of similar businesses, total cash needed, and ________.