Exam 10: Marketing: Building Profitable Customer Connections

Observation research can be both inexpensive and highly effective.

CDz 4U wants to build a new store in your community but needs to research the opportunity. Which of the following is likely the most cost-effective way to gather the needed data?

Observation research involves talking to subjects being watched.

Which of the following stresses customer satisfaction as the central focus of the entire organization?

Motivation and attitudes are both major elements of the cultural influences on consumer decision making.

The production era of marketing focused on finding ways to stimulate more demand for the company's output.

Which of the following is the customer's perception that a product has a better relationship than any competitor between the cost and the benefits?

There are two basic categories of primary research: observation research and survey research. Describe both observation research and survey research. For each category, give one specific example of the method, and describe the role the researcher plays in collecting data.

Discuss how B2C and B2B marketers approach these markets and the differences between the markets.

Which of the following is an example of how organizations can combine idea marketing and event marketing?

What have rapid improvements in digital technology and the rise of the Internet over the past 20 years resulted in?

How can a company acquire secondary data?

Through the use of technology, marketers can lower costs and deliver greater value to consumers.

Honda's efforts to introduce a car powered by fuel cells that eliminate all undesirable emissions are an example of green marketing.

A business segments the market in order to understand the similarities and differences in consumers' needs.

Within the last few decades, which of the following has greatly impacted marketing?

Henry Ford was committed to offering consumers the ability to purchase an automobile by using mass production. His perspective on marketing products was highlighted during the selling era.

What will many firms develop to answer the question "Who is your target market, and how do you plan to reach them?"

Environmental scanning is the process of segmenting the market into individual responses to various products. This includes the benefits consumers seek from products and how consumers use products.

Which of the following involves gathering, interpreting, and applying information to uncover opportunities and challenges?