Question 1

In a market-directed system,

Accepted Answer

A) the emphasis lies in optimizing the rate of production. 
B) the government decides what products should be produced to meet the people's needs. 
C) firms do not rely on customer satisfaction,as it is impossible to measure. 
D) customer satisfaction has very little importance. 
E) it is up to each customer to decide how effectively individual firms satisfy his or her needs. 
A) the emphasis lies in optimizing the rate of production. 
B) the government decides what products should be produced to meet the people's needs. 
C) firms do not rely on customer satisfaction,as it is impossible to measure. 
D) customer satisfaction has very little importance. 
E) it is up to each customer to decide how effectively individual firms satisfy his or her needs. E

Question 2

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?

Accepted Answer

A) explosion in senior and ethnic submarkets 
B) higher real income growth in United States 
C) geographic shifts in population 
D) aging of the Baby Boomers 
E) population growth slowdown in United States 
A) explosion in senior and ethnic submarkets 
B) higher real income growth in United States 
C) geographic shifts in population 
D) aging of the Baby Boomers 
E) population growth slowdown in United States B

Question 3

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Accepted Answer

A) more attention to targeted media 
B) lower stockturns on higher margin items 
C) slower real income growth in United States 
D) augmented reality 
E) growth of larger,more powerful retail chains 
A) more attention to targeted media 
B) lower stockturns on higher margin items 
C) slower real income growth in United States 
D) augmented reality 
E) growth of larger,more powerful retail chains B

Question 4

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated

Accepted Answer

A) at both the micro level and the macro level. 
B) mainly at the macro level. 
C) mainly at the micro level. 
D) None of these answers is correct. 
A) at both the micro level and the macro level. 
B) mainly at the macro level. 
C) mainly at the micro level. 
D) None of these answers is correct.

Question 5

Macro-marketing

Accepted Answer

A) is probably best evaluated by how individual consumer-citizens vote. 
B) can be evaluated with quantitative measures of consumer satisfaction. 
C) is concerned with how efficiently individual companies use their resources. 
D) is easier to evaluate than micro-marketing. 
E) None of these answers is correct. 
A) is probably best evaluated by how individual consumer-citizens vote. 
B) can be evaluated with quantitative measures of consumer satisfaction. 
C) is concerned with how efficiently individual companies use their resources. 
D) is easier to evaluate than micro-marketing. 
E) None of these answers is correct.

Question 6

Consumerism has encouraged

Accepted Answer

A) nutritional labeling. 
B) truth-in-lending. 
C) unit pricing. 
D) plain-language contracts and warranties. 
E) All these answers are correct. 
A) nutritional labeling. 
B) truth-in-lending. 
C) unit pricing. 
D) plain-language contracts and warranties. 
E) All these answers are correct.

Question 7

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

Accepted Answer

A) channels and logistics. 
B) personal selling. 
C) demographic patterns. 
D) marketing research. 
E) communication technologies. 
A) channels and logistics. 
B) personal selling. 
C) demographic patterns. 
D) marketing research. 
E) communication technologies.

Question 8

A S.W.O.T.analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

Accepted Answer

A) True 
 B)False

Question 9

The Four Ps must be creatively blended so that each decision must work well with all the others to make a logical whole.

Accepted Answer

A) True 
 B)False

Question 10

Good marketing managers put themselves in the customer's position.

Accepted Answer

A) True 
 B)False

Question 11

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

Accepted Answer

A) True 
 B)False

Question 12

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

Accepted Answer

A) True 
 B)False

Question 13

There are many reasons for business failures,including products that do not create value in the eyes of the customer,improperly identifying the target market,and lack of innovative thinking.

Accepted Answer

A) True 
 B)False

Question 14

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Accepted Answer

A) Packaging 
B) Customer Analysis 
C) Differentiation and Positioning 
D) Implementation and Control 
E) Place 
A) Packaging 
B) Customer Analysis 
C) Differentiation and Positioning 
D) Implementation and Control 
E) Place

Question 15

Flexibility,geographic terms,and allowances are all related to

Accepted Answer

A) Price. 
B) Product. 
C) Promotion. 
D) Place. 
E) Price and Product. 
A) Price. 
B) Product. 
C) Promotion. 
D) Place. 
E) Price and Product.

Question 16

Marketers need to work harder and smarter at finding ways to satisfy consumer needs without sacrificing the environment.

Accepted Answer

A) True 
 B)False

Question 17

A firm faces the high cost of missed opportunities when

Accepted Answer

A) it introduces a marketing mix that fails. 
B) it doesn't offer a new marketing mix. 
C) its products are rejected by a certain market segment. 
D) it has an ineffective positioning statement. 
E) the purchasing power of its target customers is low. 
A) it introduces a marketing mix that fails. 
B) it doesn't offer a new marketing mix. 
C) its products are rejected by a certain market segment. 
D) it has an ineffective positioning statement. 
E) the purchasing power of its target customers is low.

Question 18

Marketing inefficiencies are due to all of the following EXCEPT

Accepted Answer

A) lack of interest in the customer. 
B) improper blending of the Four Ps. 
C) lack of understanding of the market environment. 
D) listening too closely to the "voice of the customer." 
E) lack of understanding of customers' sometimes fickle nature. 
A) lack of interest in the customer. 
B) improper blending of the Four Ps. 
C) lack of understanding of the market environment. 
D) listening too closely to the "voice of the customer." 
E) lack of understanding of customers' sometimes fickle nature.

Question 19

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

Accepted Answer

A) True 
 B)False

Question 20

A market-directed economic system implies that

Accepted Answer

A) society lacks both political and economic freedom. 
B) people have political freedom,but economic objectives are determined by the government. 
C) political freedom and economic freedom go hand in hand. 
D) the needs of consumers are not part of marketing objectives. 
E) very little importance is attached to customer satisfaction. 
A) society lacks both political and economic freedom. 
B) people have political freedom,but economic objectives are determined by the government. 
C) political freedom and economic freedom go hand in hand. 
D) the needs of consumers are not part of marketing objectives. 
E) very little importance is attached to customer satisfaction.

In a market-directed system,

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated

Macro-marketing

Consumerism has encouraged

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

A S.W.O.T.analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

The Four Ps must be creatively blended so that each decision must work well with all the others to make a logical whole.

Good marketing managers put themselves in the customer's position.

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

There are many reasons for business failures,including products that do not create value in the eyes of the customer,improperly identifying the target market,and lack of innovative thinking.

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Flexibility,geographic terms,and allowances are all related to

Marketers need to work harder and smarter at finding ways to satisfy consumer needs without sacrificing the environment.

A firm faces the high cost of missed opportunities when

Marketing inefficiencies are due to all of the following EXCEPT

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

A market-directed economic system implies that

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

In a market-directed system,

Which of the following is NOT a trend affecting marketing strategy planning in the area of demographic patterns?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated

Macro-marketing

Consumerism has encouraged

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of

A S.W.O.T.analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

The Four Ps must be creatively blended so that each decision must work well with all the others to make a logical whole.

Good marketing managers put themselves in the customer's position.

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

There are many reasons for business failures,including products that do not create value in the eyes of the customer,improperly identifying the target market,and lack of innovative thinking.

Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?

Flexibility,geographic terms,and allowances are all related to

Marketers need to work harder and smarter at finding ways to satisfy consumer needs without sacrificing the environment.

A firm faces the high cost of missed opportunities when

Marketing inefficiencies are due to all of the following EXCEPT

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "strengths,weaknesses,opportunities,and threats."

A market-directed economic system implies that

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters