Exam 7: Product Strategy and New-Product Development

Luxury cars such as the Chevrolet Corvette are available with tires that enable the driver to continue driving even after the tire has been damaged.This is an example of Corvette using style as a differentiator.

(True/False)

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(39)

Question 21

New-to-the-world products are products that _______.

(Multiple Choice)

5.0/5

(36)

Question 22

The innovation diffusion process __________.

(Multiple Choice)

4.8/5

(37)

Question 23

Market testing can take a long time,and this can result in ________.

(Multiple Choice)

4.7/5

(43)

Question 24

Laggards are people in the adoption process who _________.

(Multiple Choice)

4.9/5

(34)

Question 25

When a company creates a product that extends,enhances,and encourages the customer beyond delivering its core,this concept is called _______.

(Multiple Choice)

4.8/5

(37)

Question 26

Product life cycle (PLC)includes four basic stages: introduction,growth,maturity,and decline.

(True/False)

5.0/5

(39)

Question 27

Today many tangible products have a component that impacts the customer's satisfaction before and after the purchase.This component that complements the tangible aspects of the product is called __________.

(Multiple Choice)

4.9/5

(31)

Question 28

An important issue for consumers is conformance,which is the product's ability _________.

(Multiple Choice)

4.7/5

(37)

Question 29

Many times customers provide ideas to salespeople,customer service representatives,and other direct customer contact people in the firm.These type of inside people and customers are generally good at generating ideas that are ________.

(Multiple Choice)

4.8/5

(45)

Question 30

The business case analysis stage is important because ________.

(Multiple Choice)

4.8/5

(39)

Question 31

Companies translate the essential benefit into physical,tangible elements known as the _________.

(Multiple Choice)

4.8/5

(45)

Question 32

Time to market is a term that means _________.

(Multiple Choice)

4.8/5

(38)

Question 33

_____ are unique purchases made based on a defining characteristic for the consumer.The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.

(Multiple Choice)

4.9/5

(35)

Question 34

Style is very difficult to assess.Firms do not use style often in as much as it is easy to copy.

(True/False)

4.9/5

(35)

Question 35

Products that start poorly in a product launch __________.

(Multiple Choice)

4.9/5

(40)

Question 36

When new-to-the-world products are better,faster versions of existing products that target,for the most part,existing customers,it is said that these products are ___________.

(Multiple Choice)

4.9/5

(33)

Question 37

When products like cell phones have been aimed as a safety device for working women and moms,one way to find "new" markets is to _________.

(Multiple Choice)

5.0/5

(32)

Question 38

Companies often use features to differentiate themselves from competitors.However,a company must balance the features customers want with __________.

(Multiple Choice)

4.7/5

(34)

Question 39

The essential benefit is the fundamental need met by the product.

(True/False)

4.9/5

(44)

Question 40

Showing 21 - 40 of 90

Luxury cars such as the Chevrolet Corvette are available with tires that enable the driver to continue driving even after the tire has been damaged.This is an example of Corvette using style as a differentiator.

New-to-the-world products are products that _______.

The innovation diffusion process __________.

Market testing can take a long time,and this can result in ________.

Laggards are people in the adoption process who _________.

When a company creates a product that extends,enhances,and encourages the customer beyond delivering its core,this concept is called _______.

Product life cycle (PLC)includes four basic stages: introduction,growth,maturity,and decline.

Today many tangible products have a component that impacts the customer's satisfaction before and after the purchase.This component that complements the tangible aspects of the product is called __________.

An important issue for consumers is conformance,which is the product's ability _________.

Many times customers provide ideas to salespeople,customer service representatives,and other direct customer contact people in the firm.These type of inside people and customers are generally good at generating ideas that are ________.

The business case analysis stage is important because ________.

Companies translate the essential benefit into physical,tangible elements known as the _________.

Time to market is a term that means _________.

_____ are unique purchases made based on a defining characteristic for the consumer.The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.

Style is very difficult to assess.Firms do not use style often in as much as it is easy to copy.

Products that start poorly in a product launch __________.

When new-to-the-world products are better,faster versions of existing products that target,for the most part,existing customers,it is said that these products are ___________.

When products like cell phones have been aimed as a safety device for working women and moms,one way to find "new" markets is to _________.

Companies often use features to differentiate themselves from competitors.However,a company must balance the features customers want with __________.

The essential benefit is the fundamental need met by the product.

Marketing in Todays Business Milieu

Elements of Marketing Strategy,Planning,and Competition

Manage Marketing Information

Understand Business-To-Consumer Markets

Understand Business-To-Business Markets

Segmentation, target Marketing, Positioning, and CRM

Build the Brand

Service As the Core Offering

Manage Pricing Decisions

Manage Marketing Channels and Points of Customer Interface

Promotional Strategy and New Media

Advertising, sales Promotion, and Public Relations

Personal Selling and Direct Marketing

Understand the Global Marketplace: Marketing Without Borders

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters