Exam 7: Product Strategy and New-Product Development

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The new-product development process can be described in three steps: (1)identify product opportunities,(2)define the marketplace parameters for the possibility of government regulation,and (3)develop the product opportunity.

(True/False)

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Question 81

An individual moves through five stages before adopting a product.The five stages include all of the following except ____.

(Multiple Choice)

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Question 82

The evaluation stage of the adoption process is where _________.

(Multiple Choice)

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Question 83

Beta testing is designed to __________.

(Multiple Choice)

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Question 84

Customers view new products much differently than companies.Customers care only if the product is ______.

(Multiple Choice)

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Question 85

________ are product enthusiasts who enjoy being the first to try and master a new product.

(Multiple Choice)

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Question 86

A stop-to-market mistake happens when __________.

(Multiple Choice)

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Question 87

The objective in the introduction phase of the product life cycle (PLC)is to _______________.

(Multiple Choice)

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Question 88

Tangibility refers to __________.

(Multiple Choice)

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Question 89

Total demand is a function of three separate situations,which can be described as ___________.

(Multiple Choice)

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Question 90

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The new-product development process can be described in three steps: (1)identify product opportunities,(2)define the marketplace parameters for the possibility of government regulation,and (3)develop the product opportunity.

An individual moves through five stages before adopting a product.The five stages include all of the following except ____.

The evaluation stage of the adoption process is where _________.

Beta testing is designed to __________.

Customers view new products much differently than companies.Customers care only if the product is ______.

________ are product enthusiasts who enjoy being the first to try and master a new product.

A stop-to-market mistake happens when __________.

The objective in the introduction phase of the product life cycle (PLC)is to _______________.

Tangibility refers to __________.

Total demand is a function of three separate situations,which can be described as ___________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy,Planning,and Competition

Manage Marketing Information

Understand Business-To-Consumer Markets

Understand Business-To-Business Markets

Segmentation, target Marketing, Positioning, and CRM

Build the Brand

Service As the Core Offering

Manage Pricing Decisions

Manage Marketing Channels and Points of Customer Interface

Promotional Strategy and New Media

Advertising, sales Promotion, and Public Relations

Personal Selling and Direct Marketing

Understand the Global Marketplace: Marketing Without Borders

The Marketing Dashboard: Metrics for Measuring Marketing Performance

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