Exam 10: Producing ADS

On Tait's first day at the Lea & Hunt Ad Agency,he delivered a half-page color ad for the December production of "Miracle on 34^th Street" by the Cartersville community theater to the office of the "Georgia Backroads" magazine.The ad is exactly the size it will be when run in the monthly publication.All the magazine's printer has to do is make plates from the material Tait took to the publication.In other words,the ad he delivered was:

If the budget is small and the retailer needs to promote an upcoming sale,it would spend the least amount of money producing a commercial for:

What are the three categories of digital media venues? Briefly describe each with examples.

Which of the following is NOT cited as a common budget buster in the production of commercials?

What is the challenge for the agency producer in using digital media for advertising?

What kind of control does a commercial producer have in a studio that he/she does not have on location?

The _____ is the final recording of a radio commercial in which the music,sound,and vocal parts have all been mixed.

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch.This ensures that the white paper underneath does not show through.

The fineness of the halftone screen determines the quality of the illusion used in a print ad.

List the four major phases of the print production process.

Who would be a recipient of a dupe?

When an ad is to be printed in two colors,sometimes two separate artboards are made (one for each color)and sometimes the second image is glued onto a clear plastic overlay that lies on top of the first image.The first image is called the:

The process of converting page art and visuals into film negatives,color separations,and other materials needed for printing is called the _____ phase.

Staging for a commercial may be done in the isolation of a studio,outside on a studio lot,or on location.

Because the creative team wants to put the red Target bullseye on a purple background,the printer must use which of the following techniques to ensure that the bullseye does not mix with the purple field and become distorted?

In a commercial for International House of Pancakes restaurant chain,the scene shows a police officer stopping a small car packed with lots of people."Let me guess." he says."Stuffed French Toast down at IHOP." The commercial then shows the same people and the officer wolfing down the feast at their nearest IHOP restaurant.Because the commercial portrays people in a lifelike situation,it was made using a _____ production technique.

Who would receive a residual fee if a commercial created specifically for the Super Bowl was shown past that contracted time period?

What are the four colors used in the four-color process or CYMK printing?

The most important consideration in selecting a typeface is:

Travelocity's Roaming Gnome and the mute king that appears in Burger King commercials are examples of mnemonic devices.