Exam 5: Evaluating Opportunities in the Changing Market Environment

Using the General Electric strategic planning grid,an opportunity rated "medium" in terms of both industry attractiveness and business strengths is an opportunity that the firm should always avoid.

Which of the following countries have the HIGHEST GNI PER CAPITA?

A (n)________ is a marketing mix that customers see as better than a competitor's mix and cannot be quickly or easily copied.

The inflation rate experienced by the United States in recent years was just about the highest in the world.

AT&T reacted to the popularity of the cellular phone by adding several cellular models to its line of regular phones.Availability and popularity of cellular phones is most likely due to changes in the ____________ environments.

When looking for attractive opportunities,a marketing manager should consider:

Which of the following population groups is the most techno-savvy?

Product-market screening criteria should:

Nike claims in its Annual Report,"The reasons every Nike employee comes to work every day are to create great product,to lead the athletic industry in innovation,and to serve the athlete." This is Nike's ________.

Increased demand for new homes due to low interest rates is an example of the impact of the ________ environment.

In the political environment,an emphasis on a single country's interests before everything else is called:

Generation Z is described as "digital natives."

In the short run at least,which of the following is usually beyond the control of the marketing manager?

In a competitor analysis,a current (or planned)target market and marketing mix is compared with what competitors are currently doing (or are likely to do).

Consumer emphasis on fitness has created opportunities for firms like Nike,Nautilus and Schwinn,and illustrates the impact of the changing:

In the short run,a marketing manager usually cannot control:

The scientific way in which an economy's resources are converted to output is part of the ________ environment.

An emphasis on a single country's interests before everything else is known as ________.

Evaluating opportunities in international markets is uniquely challenging for managers because:

In monopolistic competition,managers sometimes try to differentiate very similar products by relying on promotion or other elements of the marketing mix.