Exam 5: Evaluating Opportunities in the Changing Market Environment

A useful tool for organizing the competitor analysis is:

Rising costs and inflation are part of the uncontrollable ________ environment.

Which of the following laws is primarily concerned with product warranties?

A first step in evaluating marketing opportunities is to:

In 2013,100 percent of this country's population was in urban areas.

A total profit approach to evaluating product-market strategic plans

The GE "stop-light" evaluation method is a very objective approach because GE feels there are too many possible errors if it tries to use subjective criteria for judging "attractiveness" or "strength."

GNI income measures can give the impression that people in less-developed nations have less income than they really do.

A change in the ________ environment can affect consumer purchases of homes,cars,and other items usually bought on credit.

Which of the following is an element of the external market environment?

When conducting a competitor analysis,it is important for managers to take the viewpoint of:

Unlike the GDP,the GNI

In international markets marketing managers usually have an easier time understanding the variables in the market environment.

Compared to some countries in Latin America,the rate of inflation in the U.S.is low.

A firm's product-market screening criteria for evaluating existing plans and possible new opportunities should consider:

Which of the following demonstrates how the technological environment is changing the way marketers promote products?

A mission statement

A manager could be fined for violating the antimonopoly laws,but he or she could not be sent to jail.

Gross domestic product (GDP)is the:

When a new firm does not have any in-house" manufacturing for its brand,it is likely to ________.