Question 1

A derived population refers to

Accepted Answer

A) estimates of population parameters derived from nonprobability sampling plans. 
B) the best samples that can be drawn from a population using multiple sampling schemes. 
C) the sample drawn from the parent population using a simple random sampling plan. 
D) a division of the parent population made to reduce the parent population to manageable size. 
E) all the possible samples that can be drawn from the parent population using a given sampling plan. 
A) estimates of population parameters derived from nonprobability sampling plans. 
B) the best samples that can be drawn from a population using multiple sampling schemes. 
C) the sample drawn from the parent population using a simple random sampling plan. 
D) a division of the parent population made to reduce the parent population to manageable size. 
E) all the possible samples that can be drawn from the parent population using a given sampling plan.

Question 2

Which of the following statements is TRUE?

Accepted Answer

A) In cluster sampling,the parent population is broken into mutually exclusive and exhaustive subgroups and a simple random sample is selected from each subgroup. 
B) Cluster samples are most statistically efficient when the clusters are internally homogeneous. 
C) In order to yield high statistical efficiency,each cluster in a cluster sample should include as many diverse universe values as possible. 
D) One of the main advantages of cluster sampling over simple random sampling is its greater statistical efficiency for the same size sample. 
E) All of the above statements are false. 
A) In cluster sampling,the parent population is broken into mutually exclusive and exhaustive subgroups and a simple random sample is selected from each subgroup. 
B) Cluster samples are most statistically efficient when the clusters are internally homogeneous. 
C) In order to yield high statistical efficiency,each cluster in a cluster sample should include as many diverse universe values as possible. 
D) One of the main advantages of cluster sampling over simple random sampling is its greater statistical efficiency for the same size sample. 
E) All of the above statements are false.

Question 3

One of the major problems with mail surveys is nonresponse bias.In an effort to minimize this,a researcher decides to limit the sample to his personal friends from whom he is sure to get replies.This is an example of a

Accepted Answer

A) probability sample. 
B) nonprobability sample. 
C) random sample. 
D) sequential sample. 
E) quota sample. 
A) probability sample. 
B) nonprobability sample. 
C) random sample. 
D) sequential sample. 
E) quota sample.

Question 4

The sampling distribution of a statistic refers to the

Accepted Answer

A) distribution of all possible sample values of the statistic that could be drawn from the parent population under the specified sampling plan. 
B) distribution of the variable in the parent population. 
C) distribution of the variable in a particular sample. 
D) spread of the variable in the parent population. 
E) unbiased nature of most sample statistics. 
A) distribution of all possible sample values of the statistic that could be drawn from the parent population under the specified sampling plan. 
B) distribution of the variable in the parent population. 
C) distribution of the variable in a particular sample. 
D) spread of the variable in the parent population. 
E) unbiased nature of most sample statistics.

Question 5

The interesting thing about confidence intervals established employing stratified sampling is that

Accepted Answer

A) The within-strata variability does not enter into the calculation of the standard error of estimate. 
B) The between-strata variability does not enter into the calculation of the standard error of estimate. 
C) Neither the within-strata variability nor the between-strata variability enters into the calculation of the standard error of estimate. 
D) The confidence interval is wider than that established employing simple random sampling. 
E) The sample mean provides a biased estimate of the population mean. 
A) The within-strata variability does not enter into the calculation of the standard error of estimate. 
B) The between-strata variability does not enter into the calculation of the standard error of estimate. 
C) Neither the within-strata variability nor the between-strata variability enters into the calculation of the standard error of estimate. 
D) The confidence interval is wider than that established employing simple random sampling. 
E) The sample mean provides a biased estimate of the population mean.

Question 6

Which of the following is TRUE?

Accepted Answer

A) When sampling from a population that is highly skewed,a cluster sample generally provides the most representative sample. 
B) Stratified sampling is a very useful sampling technique.It allows closer examination of the characteristics of particular subgroups.It also lowers the chance of error by ensuring that subgroups are adequately represented in the sample.However,this method generally produces less precise estimates of population values than simple random samples. 
C) In calculating the standard error of the mean when using a stratified sample,one finds that differences among strata means do not enter the estimate. 
D) When using proportional allocation in stratified random sampling,one samples from each of the strata in proportion to their respective variabilities. 
E) The sampling distribution of means for stratified sampling is generally less concentrated than that obtained from simple random sampling. 
A) When sampling from a population that is highly skewed,a cluster sample generally provides the most representative sample. 
B) Stratified sampling is a very useful sampling technique.It allows closer examination of the characteristics of particular subgroups.It also lowers the chance of error by ensuring that subgroups are adequately represented in the sample.However,this method generally produces less precise estimates of population values than simple random samples. 
C) In calculating the standard error of the mean when using a stratified sample,one finds that differences among strata means do not enter the estimate. 
D) When using proportional allocation in stratified random sampling,one samples from each of the strata in proportion to their respective variabilities. 
E) The sampling distribution of means for stratified sampling is generally less concentrated than that obtained from simple random sampling.

Question 7

A(n)____________________ sample is a nonprobability sample chosen so that the proportion of sample elements with certain characteristics is about the same as the proportion of the elements with the characteristics of the target population.

Accepted Answer

The answer of A(n)____________________ sample is a nonprobability sample chosen...

Question 8

A researcher collects a small sample and finds that he does not have sufficient evidence to draw a conclusion.He then takes additional observations and finds this evidence inconclusive.He continues making observations until a conclusion can be drawn.He is using

Accepted Answer

A) random sampling. 
B) fixed sampling. 
C) sequential sampling. 
D) the principle of diminishing utility. 
E) nonprobability sampling. 
A) random sampling. 
B) fixed sampling. 
C) sequential sampling. 
D) the principle of diminishing utility. 
E) nonprobability sampling.

Question 9

Which of the following regarding probability samples is FALSE?

Accepted Answer

A) Evaluation of the precision of a sample result is important to most researchers and therefore they seek to use probability samples whenever possible. 
B) In general,probability sampling requires personnel who are more skilled and experienced than nonprobability sampling. 
C) Probability samples will usually cost substantially more than a nonprobability sample of the same size on a per observation basis. 
D) One real advantage that probability samples have over nonprobability samples is their greater economic efficiency. 
E) Elements of the sample are selected objectively. 
A) Evaluation of the precision of a sample result is important to most researchers and therefore they seek to use probability samples whenever possible. 
B) In general,probability sampling requires personnel who are more skilled and experienced than nonprobability sampling. 
C) Probability samples will usually cost substantially more than a nonprobability sample of the same size on a per observation basis. 
D) One real advantage that probability samples have over nonprobability samples is their greater economic efficiency. 
E) Elements of the sample are selected objectively.

Question 10

A(n)____________________ is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.

Accepted Answer

The answer of A(n)____________________ is a form of cluster sampling...

Question 11

Judgment samples are distinguished by the fact that

Accepted Answer

A) those entering the sample happen to be where the study is being done when it is being done. 
B) the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C) each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D) the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought. 
E) they are superior to other forms of sampling for descriptive studies. 
A) those entering the sample happen to be where the study is being done when it is being done. 
B) the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic. 
C) each field worker is allowed to judge whether any given respondent would be a good representative of the population. 
D) the sample elements are hand picked by the investigator because it is expected they can offer the contributions sought. 
E) they are superior to other forms of sampling for descriptive studies.

Question 12

A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.

Accepted Answer

A) True 
 B)False

Question 13

A researcher,in attempting to sample the population of Cleveland,decides to select 5 households from each block designated for inclusion in the sample.The blocks themselves are to be selected with variable probabilities depending on their size.This is an example of

Accepted Answer

A) one-stage area sampling. 
B) quota sampling. 
C) simple two-stage area sampling. 
D) probability-proportional-to-size area sampling. 
E) systematic sampling. 
A) one-stage area sampling. 
B) quota sampling. 
C) simple two-stage area sampling. 
D) probability-proportional-to-size area sampling. 
E) systematic sampling.

Question 14

You know that consumers with high incomes show a much greater variability in their consumption of a given good than those with low incomes.What type of sample would produce the most efficient estimate of the average consumption per individual?

Accepted Answer

A) Simple random sample 
B) Disproportionate stratified sample 
C) Proportionate stratified sample 
D) Quota sample 
E) Systematic sample 
A) Simple random sample 
B) Disproportionate stratified sample 
C) Proportionate stratified sample 
D) Quota sample 
E) Systematic sample

Question 15

Which of the following is TRUE?

Accepted Answer

A) The controls for a quota sample are usually chosen on the basis that (1)they are believed to be correlated with the characteristic to be studied,and (2)reasonably up-to-date information on their distribution within the population is available. 
B) To validate a quota sample,various characteristics of the sample are compared to known population values.If the differences in these characteristics are small in the comparison,this constitutes proof that the sample corresponds to the population. 
C) Quota sampling is the most common kind of probability sampling used in marketing research. 
D) Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate. 
E) Quota sampling is acceptable for causal research. 
A) The controls for a quota sample are usually chosen on the basis that (1)they are believed to be correlated with the characteristic to be studied,and (2)reasonably up-to-date information on their distribution within the population is available. 
B) To validate a quota sample,various characteristics of the sample are compared to known population values.If the differences in these characteristics are small in the comparison,this constitutes proof that the sample corresponds to the population. 
C) Quota sampling is the most common kind of probability sampling used in marketing research. 
D) Quota sampling is the only nonprobability sampling method that provides some measure of the sampling error associated with the sample estimate. 
E) Quota sampling is acceptable for causal research.

A derived population refers to

Which of the following statements is TRUE?

One of the major problems with mail surveys is nonresponse bias.In an effort to minimize this,a researcher decides to limit the sample to his personal friends from whom he is sure to get replies.This is an example of a

The sampling distribution of a statistic refers to the

The interesting thing about confidence intervals established employing stratified sampling is that

Which of the following is TRUE?

A(n)____________________ sample is a nonprobability sample chosen so that the proportion of sample elements with certain characteristics is about the same as the proportion of the elements with the characteristics of the target population.

A researcher collects a small sample and finds that he does not have sufficient evidence to draw a conclusion.He then takes additional observations and finds this evidence inconclusive.He continues making observations until a conclusion can be drawn.He is using

Which of the following regarding probability samples is FALSE?

A(n)____________________ is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.

Judgment samples are distinguished by the fact that

A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.

A researcher,in attempting to sample the population of Cleveland,decides to select 5 households from each block designated for inclusion in the sample.The blocks themselves are to be selected with variable probabilities depending on their size.This is an example of

You know that consumers with high incomes show a much greater variability in their consumption of a given good than those with low incomes.What type of sample would produce the most efficient estimate of the average consumption per individual?

Which of the following is TRUE?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters

Exam 15: Developing the Sampling Plan

A derived population refers to

Which of the following statements is TRUE?

One of the major problems with mail surveys is nonresponse bias.In an effort to minimize this,a researcher decides to limit the sample to his personal friends from whom he is sure to get replies.This is an example of a

The sampling distribution of a statistic refers to the

The interesting thing about confidence intervals established employing stratified sampling is that

Which of the following is TRUE?

A(n)____________________ sample is a nonprobability sample chosen so that the proportion of sample elements with certain characteristics is about the same as the proportion of the elements with the characteristics of the target population.

A researcher collects a small sample and finds that he does not have sufficient evidence to draw a conclusion.He then takes additional observations and finds this evidence inconclusive.He continues making observations until a conclusion can be drawn.He is using

Which of the following regarding probability samples is FALSE?

A(n)____________________ is a form of cluster sampling in which areas such as census tracts or blocks serve as the primary sampling units.

Judgment samples are distinguished by the fact that

A researcher cannot pinpoint the actual average family income in a city unless he conducts a census study.

A researcher,in attempting to sample the population of Cleveland,decides to select 5 households from each block designated for inclusion in the sample.The blocks themselves are to be selected with variable probabilities depending on their size.This is an example of

You know that consumers with high incomes show a much greater variability in their consumption of a given good than those with low incomes.What type of sample would produce the most efficient estimate of the average consumption per individual?

Which of the following is TRUE?

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

The Research Report

Filters