Question 1

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Accepted Answer

A)  Late majority 
B)  Early majority 
C)  Laggards 
D)  Early adopters 
E)  Innovators 
A)  Late majority 
B)  Early majority 
C)  Laggards 
D)  Early adopters 
E)  Innovators

Question 2

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 3

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

Accepted Answer

They need to identify and promote their

Question 4

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

Accepted Answer

It means sales were taking off because t

Question 5

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographical area.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing 
A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing

Question 6

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Accepted Answer

A)  they prefer products from established market leaders. 
B)  other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals. 
C)  they are especially price conscious. 
D)  they are easily influenced by reminder advertising. 
E)  they encourage competitors to enter the market. 
A)  they prefer products from established market leaders. 
B)  other consumers defer to their judgment,creating the opportunity for word-of-mouth referrals. 
C)  they are especially price conscious. 
D)  they are easily influenced by reminder advertising. 
E)  they encourage competitors to enter the market.

Question 7

Samples are often used for new products when _________________ will influence the diffusion of the product.

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability 
A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability

Question 8

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in

Accepted Answer

A)  concept testing. 
B)  market testing. 
C)  premarket tests. 
D)  product development. 
E)  alpha testing. 
A)  concept testing. 
B)  market testing. 
C)  premarket tests. 
D)  product development. 
E)  alpha testing.

Question 9

When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Accepted Answer

A)  pretesting. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing. 
A)  pretesting. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing.

Question 10

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Accepted Answer

A)  provided equivalent relative advantage for both European and U.S.customers. 
B)  were not compatible with European market conditions. 
C)  did not provide benefits that were observable. 
D)  involved technology that was too complex. 
E)  could not be easily tried by consumers. 
A)  provided equivalent relative advantage for both European and U.S.customers. 
B)  were not compatible with European market conditions. 
C)  did not provide benefits that were observable. 
D)  involved technology that was too complex. 
E)  could not be easily tried by consumers.

Question 11

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

Accepted Answer

A) True 
 B)False

Question 12

When microwaves were new,they often cost over $300,were huge,and were had numerous settings and options.Brenda and Bart waited,concerned about potential health hazards and wishing for more choices in the market.By the time they purchased a microwave,sales of microwaves had leveled off and prices had declined significantly.Brenda and Bart were part of the ______________ diffusion of innovation group.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 13

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for

Accepted Answer

A)  pretesting. 
B)  beta testing. 
C)  test marketing. 
D)  alpha testing. 
E)  concept testing. 
A)  pretesting. 
B)  beta testing. 
C)  test marketing. 
D)  alpha testing. 
E)  concept testing.

Question 14

What can go wrong in the market testing phase?

Accepted Answer

Students should demonstrate co

Question 15

Concept testing is important because it can

Accepted Answer

A)  help the firm to refine the promotional plans. 
B)  lead to immediate roll out of the final product. 
C)  help a firm avoid the costs of unnecessary product development. 
D)  reduce the potential loss of sales during the decline stage. 
E)  increase product development costs. 
A)  help the firm to refine the promotional plans. 
B)  lead to immediate roll out of the final product. 
C)  help a firm avoid the costs of unnecessary product development. 
D)  reduce the potential loss of sales during the decline stage. 
E)  increase product development costs.

Question 16

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the ______________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 17

How is consumer panel data collected during the test marketing phase of a new product introduction?

Accepted Answer

A)  Panelists complete a questionnaire about the product. 
B)  Panelists scan their receipts on a home scanning device. 
C)  Stores provide sales data to companies. 
D)  Consumers voluntarily go to a website to record their preferences. 
E)  Focus groups are held in key markets. 
A)  Panelists complete a questionnaire about the product. 
B)  Panelists scan their receipts on a home scanning device. 
C)  Stores provide sales data to companies. 
D)  Consumers voluntarily go to a website to record their preferences. 
E)  Focus groups are held in key markets.

Question 18

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or

Accepted Answer

A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing. 
A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing.

Question 19

If they create new markets,pioneer or breakthrough products

Accepted Answer

A)  will likely result in late maturity buying. 
B)  can add tremendous value to firms. 
C)  incorporate reverse engineering outputs. 
D)  require the use of concept testing services. 
E)  must be geographically centered. 
A)  will likely result in late maturity buying. 
B)  can add tremendous value to firms. 
C)  incorporate reverse engineering outputs. 
D)  require the use of concept testing services. 
E)  must be geographically centered.

Question 20

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Accepted Answer

A)  test marketing. 
B)  product launch. 
C)  alpha testing. 
D)  product development. 
E)  concept testing. 
A)  test marketing. 
B)  product launch. 
C)  alpha testing. 
D)  product development. 
E)  concept testing.

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographical area.

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Samples are often used for new products when _________________ will influence the diffusion of the product.

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in

When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for

What can go wrong in the market testing phase?

Concept testing is important because it can

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the ______________ stage of the product life cycle.

How is consumer panel data collected during the test marketing phase of a new product introduction?

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or

If they create new markets,pioneer or breakthrough products

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

Many car manufacturers have developed prototypes of alternative energy vehicles like hydrogen-fueled cars.When developing their marketing strategies,how can these firms use the diffusion of innovation curve in the early stages of product development?

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

A marketing professor in Ithaca,New York maintains a museum of failed consumer products.Most new products in this museum failed during the _______________ stage of new product development,when they are introduced to a limited geographical area.

In the diffusion of innovation process,innovators enjoy taking risks and are regarded as highly knowledgeable.Marketers want to identify innovators because

Samples are often used for new products when _________________ will influence the diffusion of the product.

Golf ball manufacturers use "Iron Mike," a machine that swings a golf club at a constant velocity,to test the distance for new golf ball designs.When using Iron Mike,the manufacturers are engaged in

When McDonald's comes up with a new drink or sandwich for its fast food stores,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

The most challenging part of applying the product life cycle concept is that managers do not know exactly what shape each product's life cycle will take.

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Car racing provides an opportunity for

What can go wrong in the market testing phase?

Concept testing is important because it can

By the time BMW and Mercedes Benz entered the mini-SUV market,there were many competitors,sales had peaked,and profits were declining.These firms entered the market during the ______________ stage of the product life cycle.

How is consumer panel data collected during the test marketing phase of a new product introduction?

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or

If they create new markets,pioneer or breakthrough products

Barbara is using a test model of her firm's new inline skates to see if they work according to the design specifications.Barbara is involved in:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,Targeting,and Positioning

Marketing Research

Product,Branding,and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters