Question 1

A store that specializes in Asian groceries and produce would use ______________ segmentation when marketing to the Asian population in Vancouver?

Accepted Answer

A)  lifestyle 
B)  geographic 
C)  benefit sought 
D)  psychographic 
E)  demographic 
A)  lifestyle 
B)  geographic 
C)  benefit sought 
D)  psychographic 
E)  demographic

Question 2

Why is it important for retailers to understand how families make purchase decisions?

Accepted Answer

Retailers should understand how families

Question 3

Many department stores have teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a ____________________ for other teens to emulate.

Accepted Answer

A)  culture 
B)  family 
C)  reference group 
D)  peer group 
E)  subculture 
A)  culture 
B)  family 
C)  reference group 
D)  peer group 
E)  subculture

Question 4

The buying process,the steps consumers go through when buying a product or service,begins when customers recognize a(n)_________________________.

Accepted Answer

The answer of The buying process,the steps consumers go through...

Question 5

The Main Game is a retail store that appeals to people who like role-playing games.The store has games,books,and a play area where fanatics can meet and play each other.Since there are no unifying demographics,the store uses ___________ segmentation.

Accepted Answer

A)  product perception 
B)  demographic 
C)  lifestyle 
D)  geographic 
E)  consumer behaviour 
A)  product perception 
B)  demographic 
C)  lifestyle 
D)  geographic 
E)  consumer behaviour

Question 6

In the 1960's,bands like the Beatles and the Stones exerted a major influence on culture.Students styled their hair,wore similar clothes,and became socially conscious.Young people looked upon bands like these for inspiration and encouragement.It can be said that such rock groups were a form of:

Accepted Answer

A)  culture 
B)  family 
C)  reference group 
D)  peer group 
E)  subculture 
A)  culture 
B)  family 
C)  reference group 
D)  peer group 
E)  subculture

Question 7

Why would a store like The Button Emporium selling only buttons be best located in Toronto?

Accepted Answer

A)  A retailer like this locates itself where there are designers who will patronize the shop. 
B)  Toronto is a large city and can support the retailing mix of the store. 
C)  More people in Ontario use sewing as a hobby, making it more actionable. 
D)  The market is easier to identify because of the diversity. 
E)  None of the statements answer the question. 
A)  A retailer like this locates itself where there are designers who will patronize the shop. 
B)  Toronto is a large city and can support the retailing mix of the store. 
C)  More people in Ontario use sewing as a hobby, making it more actionable. 
D)  The market is easier to identify because of the diversity. 
E)  None of the statements answer the question.

Question 8

Composite segmentation defines target markets in terms of

Accepted Answer

A)  demographics 
B)  lifestyle 
C)  benefit sought 
D)  both demographics and lifestyle 
E)  all of these 
A)  demographics 
B)  lifestyle 
C)  benefit sought 
D)  both demographics and lifestyle 
E)  all of these

Question 9

Zellers carries Cherokee,a private label.Cherokee provides relaxed,fashionable,ready-to-wear clothing that are more economical than comparable clothing in some of the other department stores.Zellers can use ________________ segmentation to determine its retail market.

Accepted Answer

A)  benefit sought 
B)  loyalty status 
C)  demographic 
D)  geographic 
E)  usage 
A)  benefit sought 
B)  loyalty status 
C)  demographic 
D)  geographic 
E)  usage

Question 10

The Sleep Store sells mattresses,pillows,sound machines,and any other item that could enhance a customer's sleep.The store is popular because many people are unable to enjoy a full night's sleep,and Sleep Store offers products that promise comfortable sleep.The Sleep Store therefore uses _____ segmentation.

Accepted Answer

A)  benefit sought 
B)  demographic 
C)  geographic 
D)  lifestyle 
E)  usage 
A)  benefit sought 
B)  demographic 
C)  geographic 
D)  lifestyle 
E)  usage

Question 11

A woman buying perfume for herself and for her granddaughter would have two different perspectives.These differences allow a retailer to segment according to

Accepted Answer

A)  buying situation 
B)  education 
C)  income 
D)  personality 
E)  social class 
A)  buying situation 
B)  education 
C)  income 
D)  personality 
E)  social class

Question 12

The segmentation scheme best described by "birds of a feather flock together" is:

Accepted Answer

A)  buying situation 
B)  demographic 
C)  geographic 
D)  geodemographic 
E)  lifestyle 
A)  buying situation 
B)  demographic 
C)  geographic 
D)  geodemographic 
E)  lifestyle

Question 13

Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?

Accepted Answer

A)  Personality 
B)  Buying situation 
C)  Demographic 
D)  Benefit sought 
E)  Lifestyle 
A)  Personality 
B)  Buying situation 
C)  Demographic 
D)  Benefit sought 
E)  Lifestyle

Question 14

Home Depot operates home improvement stores in major Canadian cities.Home Depot management has learned that different merchandise is needed to satisfy the different needs of the customers living in different areas of the country.What kind of retail market segmentation has Home Depot used?

Accepted Answer

A)  Race 
B)  Benefit 
C)  Geographic 
D)  Lifestyle 
E)  Age 
A)  Race 
B)  Benefit 
C)  Geographic 
D)  Lifestyle 
E)  Age

Question 15

Why do retailers use composite segmentation?

Accepted Answer

A)  Benefit segmentation does not identify the customers' needs. 
B)  Geographic segmentation creates an unmanageable retail market. 
C)  Demographic segmentation identifies customers but not their needs. 
D)  Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used. 
E)  Benefit segmentation requires the application of complex statistical forecasting. 
A)  Benefit segmentation does not identify the customers' needs. 
B)  Geographic segmentation creates an unmanageable retail market. 
C)  Demographic segmentation identifies customers but not their needs. 
D)  Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used. 
E)  Benefit segmentation requires the application of complex statistical forecasting.

Question 16

Which of the following is not a criterion for evaluating whether a retail market segment is a viable target market?

Accepted Answer

A)  actionability 
B)  accessibility 
C)  identifiability 
D)  media-adaptability 
E)  size of market segment 
A)  actionability 
B)  accessibility 
C)  identifiability 
D)  media-adaptability 
E)  size of market segment

Question 17

Culture is the meaning and values shared by most members of a(n)__________.

Accepted Answer

The answer of Culture is the meaning and values shared...

Question 18

Lifestyle refers to:

Accepted Answer

A)  the way people live 
B)  how people spend their time and money 
C)  consumers' attitudes about the world they live in 
D)  what activities people pursue 
E)  all of these 
A)  the way people live 
B)  how people spend their time and money 
C)  consumers' attitudes about the world they live in 
D)  what activities people pursue 
E)  all of these

Question 19

What does it mean when a retailer says that she wants to find a retail market segment that has actionability?

Accepted Answer

Actionability means that the d

Question 20

A retailer in Winnipeg who wants to open a store that will sell surfboards and surfing accessories would most likely have trouble with:

Accepted Answer

A)  competition 
B)  flexibility 
C)  media capability 
D)  rationality 
E)  size of the market 
A)  competition 
B)  flexibility 
C)  media capability 
D)  rationality 
E)  size of the market

A store that specializes in Asian groceries and produce would use ______________ segmentation when marketing to the Asian population in Vancouver?

Why is it important for retailers to understand how families make purchase decisions?

Many department stores have teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a ____________________ for other teens to emulate.

The buying process,the steps consumers go through when buying a product or service,begins when customers recognize a(n)_________________________.

The Main Game is a retail store that appeals to people who like role-playing games.The store has games,books,and a play area where fanatics can meet and play each other.Since there are no unifying demographics,the store uses ___________ segmentation.

In the 1960's,bands like the Beatles and the Stones exerted a major influence on culture.Students styled their hair,wore similar clothes,and became socially conscious.Young people looked upon bands like these for inspiration and encouragement.It can be said that such rock groups were a form of:

Why would a store like The Button Emporium selling only buttons be best located in Toronto?

Composite segmentation defines target markets in terms of

Zellers carries Cherokee,a private label.Cherokee provides relaxed,fashionable,ready-to-wear clothing that are more economical than comparable clothing in some of the other department stores.Zellers can use ________________ segmentation to determine its retail market.

A woman buying perfume for herself and for her granddaughter would have two different perspectives.These differences allow a retailer to segment according to

The segmentation scheme best described by "birds of a feather flock together" is:

Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?

Home Depot operates home improvement stores in major Canadian cities.Home Depot management has learned that different merchandise is needed to satisfy the different needs of the customers living in different areas of the country.What kind of retail market segmentation has Home Depot used?

Why do retailers use composite segmentation?

Which of the following is not a criterion for evaluating whether a retail market segment is a viable target market?

Culture is the meaning and values shared by most members of a(n)__________.

Lifestyle refers to:

What does it mean when a retailer says that she wants to find a retail market segment that has actionability?

A retailer in Winnipeg who wants to open a store that will sell surfboards and surfing accessories would most likely have trouble with:

Introduction to the World of Retailing

Types of Retailers

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 3: Customer Buying Behaviour

A store that specializes in Asian groceries and produce would use ______________ segmentation when marketing to the Asian population in Vancouver?

Why is it important for retailers to understand how families make purchase decisions?

Many department stores have teen boards to help the retailer understand the fashions and fads of teens.This teen board acts as a ____________________ for other teens to emulate.

The buying process,the steps consumers go through when buying a product or service,begins when customers recognize a(n)_________________________.

The Main Game is a retail store that appeals to people who like role-playing games.The store has games,books,and a play area where fanatics can meet and play each other.Since there are no unifying demographics,the store uses ___________ segmentation.

In the 1960's,bands like the Beatles and the Stones exerted a major influence on culture.Students styled their hair,wore similar clothes,and became socially conscious.Young people looked upon bands like these for inspiration and encouragement.It can be said that such rock groups were a form of:

Why would a store like The Button Emporium selling only buttons be best located in Toronto?

Composite segmentation defines target markets in terms of

Zellers carries Cherokee,a private label.Cherokee provides relaxed,fashionable,ready-to-wear clothing that are more economical than comparable clothing in some of the other department stores.Zellers can use ________________ segmentation to determine its retail market.

A woman buying perfume for herself and for her granddaughter would have two different perspectives.These differences allow a retailer to segment according to

The segmentation scheme best described by "birds of a feather flock together" is:

Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?

Home Depot operates home improvement stores in major Canadian cities.Home Depot management has learned that different merchandise is needed to satisfy the different needs of the customers living in different areas of the country.What kind of retail market segmentation has Home Depot used?

Why do retailers use composite segmentation?

Which of the following is not a criterion for evaluating whether a retail market segment is a viable target market?

Culture is the meaning and values shared by most members of a(n)__________.

Lifestyle refers to:

What does it mean when a retailer says that she wants to find a retail market segment that has actionability?

A retailer in Winnipeg who wants to open a store that will sell surfboards and surfing accessories would most likely have trouble with:

Introduction to the World of Retailing

Types of Retailers

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters