Question 1

The term "artificial intelligence" describes the ________.

Accepted Answer

A)  capability of some machines that can mimic human intelligence 
B)  intellectual development synthetically induced in human infants 
C)  ability of some humans to imitate machine-like actions 
D)  level of pervasion of technologies in everyday human life 
A)  capability of some machines that can mimic human intelligence 
B)  intellectual development synthetically induced in human infants 
C)  ability of some humans to imitate machine-like actions 
D)  level of pervasion of technologies in everyday human life

Question 2

________ are used by infomediaries to retrieve current product prices from different vendors.

Accepted Answer

A)  Neural nets 
B)  Bots 
C)  Expert systems 
D)  Dashboards 
A)  Neural nets 
B)  Bots 
C)  Expert systems 
D)  Dashboards

Question 3

What are the three key types of decision-making levels?

Accepted Answer

Business intelligence supports three dif

Question 4

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

Accepted Answer

A)  operational level 
B)  directional level 
C)  strategic level 
D)  tactical level 
A)  operational level 
B)  directional level 
C)  strategic level 
D)  tactical level

Question 5

What are the major differences between the key levels of decision making?

Accepted Answer

Operational-level decision making requir

Question 6

Which of the following is an accurate definition of text mining?

Accepted Answer

A)  a discovery process which derives low-quality data from text 
B)  a discovery process in which unstructured text information is the source of business intelligence 
C)  a discovery process in which users can change many variables to reach a maximum or minimum target 
D)  a discovery process which relies heavily on sociograms, pie charts, and spin networks 
A)  a discovery process which derives low-quality data from text 
B)  a discovery process in which unstructured text information is the source of business intelligence 
C)  a discovery process in which users can change many variables to reach a maximum or minimum target 
D)  a discovery process which relies heavily on sociograms, pie charts, and spin networks

Question 7

Just Cazuals, a brand of street wear in California, recently advertised its newly launched line of clothing. The firm pays Spydrware, a search engine, for delivering the link to its website as the top search result to Internet users when they search for words such as "jeans" and "fashion." This is an example of ________.

Accepted Answer

A)  product placement 
B)  flyposting 
C)  keyword advertising 
D)  direct marketing 
A)  product placement 
B)  flyposting 
C)  keyword advertising 
D)  direct marketing

Question 8

Which of the following is a function of online analytical processing?

Accepted Answer

A)  mimicking the reasoning of a human expert to arrive at a decision 
B)  organizing and summarizing information vital to an individual's role in an organization 
C)  feeding vast amounts of information into data warehouses 
D)  helping organizations spot suspicious activity 
A)  mimicking the reasoning of a human expert to arrive at a decision 
B)  organizing and summarizing information vital to an individual's role in an organization 
C)  feeding vast amounts of information into data warehouses 
D)  helping organizations spot suspicious activity

Question 9

In web metrics, which of the following best describes depth of visit?

Accepted Answer

A)  the forecasted number of page visits estimated around peak hours 
B)  the number of page views at a competitor's website 
C)  the comparison between page visits made in the past and current year 
D)  the number of page views per visit 
A)  the forecasted number of page visits estimated around peak hours 
B)  the number of page views at a competitor's website 
C)  the comparison between page visits made in the past and current year 
D)  the number of page views per visit

Question 10

Which of the following is a characteristic of decisions made at an organization's strategic level?

Accepted Answer

A)  They involve predetermined policies and procedures that spell out how to handle different situations. 
B)  They are mostly concerned with routine transactions directly involving customers. 
C)  They make use of business intelligence to address issues such as product development and marketing plans. 
D)  They have widespread effects which impact suppliers, customers, and the whole industry. 
A)  They involve predetermined policies and procedures that spell out how to handle different situations. 
B)  They are mostly concerned with routine transactions directly involving customers. 
C)  They make use of business intelligence to address issues such as product development and marketing plans. 
D)  They have widespread effects which impact suppliers, customers, and the whole industry.

Question 11

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

Accepted Answer

A)  Optimization 
B)  What-if analysis 
C)  Forecasting 
D)  Goal-seeking analysis 
A)  Optimization 
B)  What-if analysis 
C)  Forecasting 
D)  Goal-seeking analysis

Question 12

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.

Accepted Answer

A) True 
 B)False

Question 13

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

Accepted Answer

A)  dashboard 
B)  pixel 
C)  web feed 
D)  portlet 
A)  dashboard 
B)  pixel 
C)  web feed 
D)  portlet

Question 14

________ refer to each bit of content or functionality that a user can customize and add to the display.

Accepted Answer

A)  Mashups 
B)  Dashboards 
C)  Portlets 
D)  Pixels 
A)  Mashups 
B)  Dashboards 
C)  Portlets 
D)  Pixels

Question 15

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decisions would she have to make if Wilderness decides to open a new branch of the company in Chicago?

Accepted Answer

A)  strategic-level decisions 
B)  tactical-level decisions 
C)  operational-level decisions 
D)  mid-level decisions 
A)  strategic-level decisions 
B)  tactical-level decisions 
C)  operational-level decisions 
D)  mid-level decisions

Question 16

What are the different processes used to analyze patterns, trends, and relationships in data mining?

Accepted Answer

The different types of processes used to

Question 17

Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true of goal-seeking analysis?

Accepted Answer

A)  It is a process of setting a target value for a particular variable and telling the program which variable to change to reach the goal. 
B)  It is a process that analyzes historical and seasonal trends and then takes into account existing and predicted business conditions to estimate goals. 
C)  It is a process that involves software tools that rely on keywords, semantic structures, linguistic relationships, and common phrases to extract meaningful information. 
D)  It is a process that involves revealing customer behavior patterns by analyzing their purchase of multiple items. 
A)  It is a process of setting a target value for a particular variable and telling the program which variable to change to reach the goal. 
B)  It is a process that analyzes historical and seasonal trends and then takes into account existing and predicted business conditions to estimate goals. 
C)  It is a process that involves software tools that rely on keywords, semantic structures, linguistic relationships, and common phrases to extract meaningful information. 
D)  It is a process that involves revealing customer behavior patterns by analyzing their purchase of multiple items.

Question 19

Which of the following is a distinctive feature of optimization?

Accepted Answer

A)  It enables a user to control the output of a process by changing only a single variable. 
B)  It analyzes historical and seasonal trends to optimize productivity. 
C)  It allows a user to change many variables to reach its maximum or minimum target. 
D)  It allows a user to "slice and dice" or drill down massive amounts of data stored in data warehouses. 
A)  It enables a user to control the output of a process by changing only a single variable. 
B)  It analyzes historical and seasonal trends to optimize productivity. 
C)  It allows a user to change many variables to reach its maximum or minimum target. 
D)  It allows a user to "slice and dice" or drill down massive amounts of data stored in data warehouses.

Question 20

Which of the following is an accurate definition of a mashup?

Accepted Answer

A)  a software tool that allows users to feed information into a system using different view modes 
B)  a measurement of how long visitors linger at a website 
C)  an approach to aggregating content from multiple sources on customizable web pages 
D)  a type of software that tracks user activity over the Internet 
A)  a software tool that allows users to feed information into a system using different view modes 
B)  a measurement of how long visitors linger at a website 
C)  an approach to aggregating content from multiple sources on customizable web pages 
D)  a type of software that tracks user activity over the Internet

The term "artificial intelligence" describes the ________.

________ are used by infomediaries to retrieve current product prices from different vendors.

What are the three key types of decision-making levels?

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

What are the major differences between the key levels of decision making?

Which of the following is an accurate definition of text mining?

Which of the following is a function of online analytical processing?

In web metrics, which of the following best describes depth of visit?

Which of the following is a characteristic of decisions made at an organization's strategic level?

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

________ refer to each bit of content or functionality that a user can customize and add to the display.

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decisions would she have to make if Wilderness decides to open a new branch of the company in Chicago?

What are the different processes used to analyze patterns, trends, and relationships in data mining?

Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Which of the following statements is true of goal-seeking analysis?

Which of the following is a distinctive feature of optimization?

Which of the following is an accurate definition of a mashup?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and DataWarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating with Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters

Exam 7: Business Intelligence and Decision Making

The term "artificial intelligence" describes the ________.

________ are used by infomediaries to retrieve current product prices from different vendors.

What are the three key types of decision-making levels?

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.

What are the major differences between the key levels of decision making?

Which of the following is an accurate definition of text mining?

Which of the following is a function of online analytical processing?

In web metrics, which of the following best describes depth of visit?

Which of the following is a characteristic of decisions made at an organization's strategic level?

________ refers to analyzing historical and seasonal trends and then taking into account existing and predicted business conditions to estimate some variable of interest.

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a ________.

________ refer to each bit of content or functionality that a user can customize and add to the display.

Jane Adams is a director at Wilderness, a travel house in Manhattan. What type of decisions would she have to make if Wilderness decides to open a new branch of the company in Chicago?

What are the different processes used to analyze patterns, trends, and relationships in data mining?

Strategic-level decisions involve direct interactions with customers and have predetermined policies and procedures that spell out how to handle different situations.

Which of the following statements is true of goal-seeking analysis?

Which of the following is a distinctive feature of optimization?

Which of the following is an accurate definition of a mashup?

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and DataWarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating with Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters