Question 1

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

Accepted Answer

A)  Forecasting 
B)  What-if analysis 
C)  Text mining 
D)  CAPTCHA 
A)  Forecasting 
B)  What-if analysis 
C)  Text mining 
D)  CAPTCHA

Question 2

Which of the following statements is true of expert systems?

Accepted Answer

A)  They are built with OLAP as the foundational base. 
B)  They mimic the reasoning of human professionals. 
C)  They learn from training data selected by humans that contain cases defining the paths from input to output. 
D)  They are widely used to detect patterns in data from massive data sets and report such patterns. 
A)  They are built with OLAP as the foundational base. 
B)  They mimic the reasoning of human professionals. 
C)  They learn from training data selected by humans that contain cases defining the paths from input to output. 
D)  They are widely used to detect patterns in data from massive data sets and report such patterns.

Question 3

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

Accepted Answer

A)  optimization 
B)  predictive analytics 
C)  content management systems 
D)  mashups 
A)  optimization 
B)  predictive analytics 
C)  content management systems 
D)  mashups

Question 4

Which of the following statements is true of portals?

Accepted Answer

A)  They are gateways that provide access to a variety of relevant information from many different sources on one screen. 
B)  They are quantifiable metrics that measure an individual's contribution to his organization's success. 
C)  They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation. 
D)  They are graphical user interfaces that organize and summarize information vital to a user's role and the decisions that user makes. 
A)  They are gateways that provide access to a variety of relevant information from many different sources on one screen. 
B)  They are quantifiable metrics that measure an individual's contribution to his organization's success. 
C)  They mimic the reasoning of a human expert, drawing from a base of knowledge about a particular subject area to come to a decision or recommendation. 
D)  They are graphical user interfaces that organize and summarize information vital to a user's role and the decisions that user makes.

Question 5

Which of the following steps should be undertaken while designing a dashboard?

Accepted Answer

A)  using seven or fewer graphs, charts, maps, or tables on one dashboard 
B)  avoiding the use of visual displays that combine real images with data 
C)  using 3D animations and as many other animations as possible to make them interactive 
D)  including intricate graphical tools such as pie charts for all available data 
A)  using seven or fewer graphs, charts, maps, or tables on one dashboard 
B)  avoiding the use of visual displays that combine real images with data 
C)  using 3D animations and as many other animations as possible to make them interactive 
D)  including intricate graphical tools such as pie charts for all available data

Question 6

Which of the following is a function of forecasting?

Accepted Answer

A)  setting a target value and telling the program which variable to change to reach the goal 
B)  using semantic structures and linguistic relationships to extract meaningful business intelligence 
C)  calculating relationships between variables and allowing users to change some variables to see how others are impacted by it 
D)  analyzing seasonal trends, using statistical decision support tools, to predict the future 
A)  setting a target value and telling the program which variable to change to reach the goal 
B)  using semantic structures and linguistic relationships to extract meaningful business intelligence 
C)  calculating relationships between variables and allowing users to change some variables to see how others are impacted by it 
D)  analyzing seasonal trends, using statistical decision support tools, to predict the future

Question 7

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

Accepted Answer

A)  Product placement 
B)  Keyword advertising 
C)  Flyposting 
D)  Banner advertising 
A)  Product placement 
B)  Keyword advertising 
C)  Flyposting 
D)  Banner advertising

Question 8

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Accepted Answer

A)  cost per impression 
B)  cost per clickthrough 
C)  cost per conversion 
D)  cost per acquisition 
A)  cost per impression 
B)  cost per clickthrough 
C)  cost per conversion 
D)  cost per acquisition

Question 9

Which of the following holds true of neural nets?

Accepted Answer

A)  They borrow a human's approach by using neural signals instead of digital ones. 
B)  They imitate service robots using neural networks. 
C)  They borrow the brain's approach, using digital signals in place of neural ones. 
D)  They aim to achieve higher productivity by imitating robots in domestic operations. 
A)  They borrow a human's approach by using neural signals instead of digital ones. 
B)  They imitate service robots using neural networks. 
C)  They borrow the brain's approach, using digital signals in place of neural ones. 
D)  They aim to achieve higher productivity by imitating robots in domestic operations.

Question 10

Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand which items are more likely to be bought together. What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?

Accepted Answer

A)  online analytical processing 
B)  market basket analysis 
C)  what-if analysis 
D)  goal-seeking analysis 
A)  online analytical processing 
B)  market basket analysis 
C)  what-if analysis 
D)  goal-seeking analysis

Question 11

A ________ is a graphical user interface that organizes and summarizes information vital to the user's role and the decisions that user makes.

Accepted Answer

A)  mashup 
B)  tool bar 
C)  dashboard 
D)  portal 
A)  mashup 
B)  tool bar 
C)  dashboard 
D)  portal

Question 12

Which of the following is an accurate definition of a top landing page?

Accepted Answer

A)  the number of links on a web page that directs a user into a related website 
B)  the number of entrances to a site for each page 
C)  the number of relevant results thrown up by a search engine 
D)  the number of pages that sponsor ads 
A)  the number of links on a web page that directs a user into a related website 
B)  the number of entrances to a site for each page 
C)  the number of relevant results thrown up by a search engine 
D)  the number of pages that sponsor ads

Question 13

Discuss how dashboards, portals, and mashups support the decision-making process.

Accepted Answer

The IT dashboard is a graphical user int

Question 14

What is optimization in the context of decision support systems and how does it function?

Accepted Answer

Optimization is an extension of goal see

Question 15

What is text mining and how does it work?

Accepted Answer

Text mining, a variation of data mining,

Question 16

________ systems allow users to interactively retrieve meaningful information from data, examining it from many different perspectives, and drilling it down into specific groupings.

Accepted Answer

A)  Forecasting 
B)  Online analytical processing 
C)  What-if analysis 
D)  Goal-seeking 
A)  Forecasting 
B)  Online analytical processing 
C)  What-if analysis 
D)  Goal-seeking

Question 17

Which of the following is an accurate definition of online analytical processing?

Accepted Answer

A)  creating and using offline data by multiple users 
B)  mimicking the reasoning of a human expert to arrive at a decision 
C)  retrieving, examining, and drilling data into specific groups 
D)  examining data from a single, consistent perspective 
A)  creating and using offline data by multiple users 
B)  mimicking the reasoning of a human expert to arrive at a decision 
C)  retrieving, examining, and drilling data into specific groups 
D)  examining data from a single, consistent perspective

Question 18

Which of the following functions does an intelligent agent perform?

Accepted Answer

A)  classifying and indexing web pages for search engines 
B)  collecting and sorting a company's sales data 
C)  tracking Internet usage patterns of a company's employees 
D)  monitoring the Internet to screen out malicious software and viruses 
A)  classifying and indexing web pages for search engines 
B)  collecting and sorting a company's sales data 
C)  tracking Internet usage patterns of a company's employees 
D)  monitoring the Internet to screen out malicious software and viruses

Question 19

What is forecasting and how does it work?

Accepted Answer

Forecasting tools usually analyze histor

Question 20

The market basket analysis examines relationships to reveal customer behavior patterns as they purchase multiple items.

Accepted Answer

A) True 
 B)False

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

Which of the following statements is true of expert systems?

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

Which of the following statements is true of portals?

Which of the following steps should be undertaken while designing a dashboard?

Which of the following is a function of forecasting?

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Which of the following holds true of neural nets?

A ________ is a graphical user interface that organizes and summarizes information vital to the user's role and the decisions that user makes.

Which of the following is an accurate definition of a top landing page?

Discuss how dashboards, portals, and mashups support the decision-making process.

What is optimization in the context of decision support systems and how does it function?

What is text mining and how does it work?

________ systems allow users to interactively retrieve meaningful information from data, examining it from many different perspectives, and drilling it down into specific groupings.

Which of the following is an accurate definition of online analytical processing?

Which of the following functions does an intelligent agent perform?

What is forecasting and how does it work?

The market basket analysis examines relationships to reveal customer behavior patterns as they purchase multiple items.

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and DataWarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating with Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

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Exam 7: Business Intelligence and Decision Making

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

Which of the following statements is true of expert systems?

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

Which of the following statements is true of portals?

Which of the following steps should be undertaken while designing a dashboard?

Which of the following is a function of forecasting?

________ refers to the use of relevant text ads that appear as sponsored links along with the results of a particular word search in a search engine.

In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.

Which of the following holds true of neural nets?

A ________ is a graphical user interface that organizes and summarizes information vital to the user's role and the decisions that user makes.

Which of the following is an accurate definition of a top landing page?

Discuss how dashboards, portals, and mashups support the decision-making process.

What is optimization in the context of decision support systems and how does it function?

What is text mining and how does it work?

________ systems allow users to interactively retrieve meaningful information from data, examining it from many different perspectives, and drilling it down into specific groupings.

Which of the following is an accurate definition of online analytical processing?

Which of the following functions does an intelligent agent perform?

What is forecasting and how does it work?

The market basket analysis examines relationships to reveal customer behavior patterns as they purchase multiple items.

Information Systems and People

Information Systems and Strategy

Information and Communications Technologies: The Enterprise Architecture

Databases and DataWarehouses

Information Systems for the Enterprise

The Web, E-Commerce, and M-Commerce

Collaborating with Technology

Knowledge Management and E-Learning

Ethics, Privacy, and Security

Systems Development and Procurement

Project Management and Strategic Planning

Filters