Exam 7: Business Intelligence and Decision Making

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Which of the following best describes keyword advertising?

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?

Write a brief note on keyword advertising.

Which of the following is true about neural networks?

Which of the following is a function of bots?

What does bounce rate mean in the context of web metrics?

Which of the following statements accurately defines the term predictive analytics?

Which of the following best describes the term key performance indicator?

Intelligent agents that extract business intelligence from publicly accessible websites are also known as ________.

________ is a simulation model, often constructed using Excel, which calculates the relationships between many variables; users can change some variables to see how others are affected.

________ decisions affect the organization and beyond and are guided by the leadership of the organization toward a long-term strategy.

Which of the following best describes tactical-level decisions?

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

Software that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area developed with the assistance of the skillful, are known as ________.

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

What are the six key design tips recommended for designing a dashboard?

Which of the following best describes an operational-level decision?

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.