Exam 7: Business Intelligence and Decision Making

What-if analysis allows a user to set a target value for a particular metric and tells the program which variable to change to try to reach the goal.

Which of the following is a tool that supports decision making in organizations?

Which of the following functions do intelligent agents perform in the context of search engines?

The term ________ refers to quantifiable metrics used to evaluate an organization or an individual's success in a particular activity.

Which of the following is an accurate definition of the web metric "unique visitors"?

Clickstream data refers to every single click by every visitor on a website, along with associated data revealing customer behavior patterns.

Text mining is a discovery process in which unstructured text information is the source of business intelligence.

Building data warehouses often slows down operational systems.

________ is an extension of goal-seeking analysis in which the user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

External databases that are either purchased or publicly accessible are not considered reliable sources of business intelligence.

The term ________ refers to gateways that provide access to a variety of relevant information from many different sources on one screen.

iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This resulted in a shortage of tickets that the public could have bought themselves. Which of the following would have best helped the brokers to book tickets in such large numbers?

Mashup is an approach to aggregating content from multiple internal and external sources on customizable web pages.

Which of the following analyses is used by Amazon to show sections titled "Frequently Bought Together" in their product screens?

What is an online analytical processing system and how does it work?

Clara Thomas is an employee at the Citizens Trade Bank. What type of decisions will she undertake if her responsibilities include receiving customer queries, fixing appointments for sales representatives of the bank, and tracking potential clients through call records?

Danielle, searching online for a hair fall control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products?

What are the different functions performed by bots or intelligent agents?

How is goal-seeking analysis different from what-if analysis and how do they function?

Which of the following is an accurate definition of CAPTCHA?