Exam 7: Business Intelligence and Decision Making

Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?

What is artificial intelligence and how is it an integral part of the decision support system?

Which of the following functions do intelligent agents undertake in business intelligence?

Which of the following is a drawback of the growing power of artificial intelligence?

Which of the following is an accurate definition of conversion rate?

Which of the following is a difference between operational-level and tactical-level decision making?

Which of the following best describes an IT dashboard?

The online analytical processing system allows users to slice and dice massive amounts of data stored in data warehouses to reveal significant patterns and trends.

Text mining, which monitors web chatter, helps in managing customer relationships and spotting crises early.

Escapade Holidays is a travel house in New Jersey that recently created a website to attract travel clientele for the company. It is vital that the company is able to track time spent on each page by visitors, which helps Escapade understand the destinations and offers that customers seek. Which of the following will best help the company understand customer behavior patterns as well as reveal the URLs left by visitors?

Data warehouses offer an opportunity to combine the data housed in separate systems into one and then load it to a database optimized for complex queries.

Which of the following is a characteristic of neural nets?

The term ________ refers to data associated with revealing customer behavior patterns, such as time spent on the page, the URL the visitor just left, and the visitor's IP address.

________ is a test created by software developers to thwart software bots that the visitor must pass before continuing to register or enter the site.

Decisions made at the operational level involve long-term strategy and are undertaken by the leaders of the organization.

Which of the following is a function of what-if analysis?

Johanna wishes to enroll for TryMail's email service. Which of the following actions should TryMail ask Johanna to take in order to establish that she is not a software bot?

Stickiness refers to how frequently users move from one related site to another.

People at ________ levels in an organization draw on business intelligence to make decisions related to marketing plans, product development, and departmental budgets.

The term ________ refers to an approach to aggregating content from internal and external sources on customizable web pages that relies on Web 2.0 technologies.