Exam 12: Public Relations and Framing the Message

Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.

Astroturf lobbying refers to phony grassroots campaigns engineered by PR firms.

Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors, public opinion could be shaped and public support directed.

Edward Bernays believed that obtaining people's consent was not an essential ingredient of a successful public relations campaign.

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

Which of the following refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?

Edward Bernays ______.

Use the following to answer questions: Matching Match the types of messages with their definitions. -Press release

Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?

Historian Daniel Boorstin considered the press conference a classic example of a pseudo-event.

Astroturf lobbying is ______.

For journalists, the word ________________________ has come to mean a PR person who inserts him- or herself between a client and members of the press.

A journalist might be likely to criticize public relations professionals for ______.

What contributions did Ivy Ledbetter Lee and Edward Bernays make toward the development of modern public relations?

Ivy Ledbetter Lee told John D.Rockefeller Sr.to hand out ______ to children whenever he was in public; this positively transformed his image in the wake of the ______ disaster.

Why have research and lobbying become increasingly important to the practice of public relations?

________________________ was the first person to apply findings from psychology and sociology to public relations.

When celebrities or officials create situations solely to attract press attention and publicity, this is called a/an ________________________.

How did the railroads and utility companies give the early forms of corporate public relations a bad name?